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Closing the Gap: How Magazine Media is Solving for Print Losses

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising. Moody’s estimates that print ads will continue to fall 10% through mid-2018, providing little hope for a turnaround in the traditional revenue stream that media companies used to rely on. But, it’s…

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Advertising Confidence Declines in June

In min’s second iteration of our Magazine Media Advertising Confidence Index, we find that advertising confidence has declined as we start the month of July from the same period last month. Our respondents combined for an average confidence rating of 6.5 on a scale of one to 10, down from…

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Vocativ Eliminates Entire Editorial Staff

Vocativ, the four-year-old digital media brand that made a name for itself by "mining the deep web" for original storytelling, terminated its entire editorial staff today, sister brand Folio: has learned. Employees were notified Wednesday morning that the company has begun a pivot to "focus exclusively on video content," a Vocativ…

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Magazine Media's Dismal Record in Public Equity Markets

When Time Inc. declared it was putting the brakes on its bid to sell itself, the announcement served—among other things—as a reminder that the public equity markets have not been kind to magazine media. Time Inc. spun out from Time Warner in 2014, emerging as a standalone company with some…

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Dr. Oz The Good Life Cuts Frequency, Guts Staff

Hearst Magazines is pulling back on wellness title Dr. Oz The Good Life, reducing its print frequency from 10 issues per year to four and laying off several staffers, multiple sources close to the situation tell min sister brand Folio:. The news comes as a bit of a surprise, given Hearst's own recent claims…

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Time Inc. Puts a Hold on Sale Rumors

Despite months of swirling speculation over a potential acquisition of Time Inc., the company announced today that it will move forward with its own strategic plan. The board of directors considered various bids over the last few months, including a $1.8 billion buyout offer from billionaire Edgar Bronfman Jr., and more…

American Magazine Media Conference 2017

Taking Risks and Moving Forward: Lessons From AMMC 2017

  For an industry full of high-level acquisition rumors and a steady retreat from reliance on its namesake product (i.e. print magazines), speakers and attendees at the American Magazine Media Conference were rather hopeful. Moving forward was an obvious theme for the conference, held Wednesday at the Conrad New York in Downtown…

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Inside AMI's Newly Formed Fitness Group

News broke last week that American Media Inc. was reorganizing its fitness brands into one group. The Fitness Group now includes Men’s Fitness, Muscle & Fitness, Muscle & Fitness Hers and Flex. With the reorganization came leadership changes that included the end of Galvanized Media owner David Zinczenko’s consulting role…

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ASME Names Ellie Award Finalists

Hundreds of magazines entered, several will take home elephant-shaped statuettes, but only one will be crowned Magazine of the Year at the annual Ellie Awards gala on February 7. The American Society of Magazine Editors (ASME) revealed today via live Twitter-cast the finalists for the 2017 National Magazine Awards — otherwise…

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Updated: Star Magazine Discontinues SlimFast Ads After BBB Challenge

This story was updated on Friday, January 13 at 12:50 pm. American Media, Inc. has agreed to discontinue certain advertisements that ran in weekly celebrity magazine Star amid claims that they don't live up to industry transparency standards. In response to a complaint filed by the Better Business Bureau's National Advertising Divsion (NAD), AMI announced that it…