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His November 6 hire by Publishing Group of America president/ceo Dan Hammond gives a New York business presence to the 4.2 million circulation AP, which is editorially based in suburban Nashville and is distributed weekly (a la Parade/USA Weekend) in 812 mostly small-market community newspapers. "I am very excited," Porter tells min, "because [April 2000 launch] AP already has a potential reach of 30 million, who, unlike those in big cities, are not inundated by media....

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