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More Marketers Use Social Media but Remain Wary about ROI
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Mobile Web Use Up in Q2 of '08
It may still be in its nascent phase, but according to a new report issued by mobile technology vendo Crisp Wireless, mobile Internet use has been showing robust growth this year. Mobile web impressions generated by users up was up 29.4% in the second quarter of this year compared to the...more

Despite Digital Boom, Rich Still Reading Magazines
According to the latest survey by Ipsos Mendelsohn. affluent readers  say they read print publications just as much now as they did five years ago. So much for the all-encompassing seismic shift to digital. Respondents making more than $100,000 annually said their average hours online had grown to 22.1...more

Teens Not Receptive to Mobile Ads
You would think that teens would be an obvious prime target for mobile advertising, be it via text messages or the mobile Web, but research from comScore reveals that while U.S. kids ages 12-17 are cell phone-savvy, they are not particularly receptive to mobile ads. In fact, the relative simplicity of their...more

Internet to Become Third Most Popular Ad Medium, says Carat
The Internet will become the world’s third-most popular advertising medium, following TV and print, in 2008, overtaking radio for the first time, according to Carat. The agency predicts that the internet’s global share of ad spend will jump to 8.6% iin 2008, from 7.3% in...more

More Min's Eye On Advertising Stories
  • B2B Marketing Budgets On the Rise for Overseas Markets, but not Without Snags
  • Hallmark Mag Woos Media Buyers with their Best Assets
  • Steepest Declines in U.S. Ad Sales in Five-Plus Years
  • Internet Ad Spend to Decrease in Final Quarter But Not By Much
  • Marketing Budgets To Drop Further in the Next Six Months
  • Local Online Media Has Advertising Edge, says New Study
  • "Gamma Females" = Excellent Marketing Targets
  • Consumer Packed Goods Brands Perform Better with Paid-Search Ads
  • Analyst Lowers Ad Revenue Estimates for Top Entertainment Companies
  • Web Research Firm Lowers Online Ad Spend Forecast for 2008

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