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According to Fitch's latest media forecast, the current ad recession could extend past 2009, closely resembling the period during the 2001 downturn, when revenues were down 6 to 9%. However, there is one big difference: Seven years ago, when advertising revenues plummeted, the...more
Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board, the global business research and membership organization. Many executives say they lack the...more
As media pundits and observers have known for a long while, newspapers, particularly in the area of advertising, have been in the throes of a precipituous decline. That reality is sharply underscored by new—and troubling—statistics just released by the Newspaper Association of America. Not...more
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report. Print advertising pulled 84% of the average b-to-b...more
A sharp decrease in advertising spending by the mortgage and loan sectors led a 10% slide in spending across the entire financial services industry this year, according to an analysis released Monday by Nielsen. Mortgage and loan companies, including Web-based companies, combined to spend 62% — or $778...more
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