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As yesterday’s (Feb. 5) Super Bowl and its astronomical ad rates continue to attest, brands love video. And while the formats and modes of access are quite different online from TV, marketers find the video spot understandable, reliable, and impactful of brand messaging. And so the video format on the...
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The former general manager of Reader’s Digest Digital Jonathan Hills has joined Time Inc. Lifestyle Group’s ALLYOU.com. Hills will oversee strategic development and business partnerships, content and...
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In its first “Wave” report ranking the capabilities of mobile marketing agencies, Forrester focused on the larger names in the industry associated with many of the endemic ad services brand names. While SapientNitro’s mobile efforts were singled out for its superior marks from clients...
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Back in the day, one of the crowning achievements in a sports career was seeing that star’s face on a Wheaties cereal box. It is a different era now, when people’s own physical state is of greater concern than athlete hero worship. But cereal boxes remain one of the major platforms from which to...
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Here we go again. Much of the 1990s was characterized by high-bar and long range forecasts of how much ad spending would rush away from print, TV, almost everything, and move to the Web. Well, that migration proved more complex, halting, and much slower than some bubble-puffing analysts of the 90s supposed...
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- Luncheon Keynote: Josh Quittner
How Flipboard is Changing the Way Content is Being Consumed
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Keynoter:
Erin Matts
Glam Media |
Keynoter:
Josh Quittner
Flipboard |
Join us at the Summit June 5, 2012
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