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The Planet is Going to the Dogs
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Excerpt from min & Paid Content's: The State of Digital Media - Martha Stewart Living Omnimedia
Martha Stewart Living Omnimedia Location: New York Principal Web Sites: MarthaStewart.com Key Digital Executives: Holly Brown, president, Internet; Beth-Ann Eason, SVP, Internet Revenue: MarthaStewart.com is home to both content and commerce, although the model in 2006 shifted markedly to content. According...more

Excerpted from min's New Media Report: Boxscores are A Surfer's Fight-the-Flab Fest
The eyeballs returned to content in January after a holiday shopping spree.  According to the Online Publishers Association and Nielsen/NetRatings, the share of online time spent at e-commerce destinations fell from an 18% share in December 2006 to a 16.1% share in January, while content rose from a...more

Excerpted from The Most Intriguing & Top Selling Magazine Covers: "Times" Redesign Comes With a Political Flip-Flop.
All of the attention given over the Time managing editor (since June 2006) Rick Stengel-engineered March 26 "new look," with Ronald Reagan's "shedding a tear" for conservative Republicans, was for its being reminiscent of The Economist covers.  But to us, it was reminiscent of the...more

Excerpted from PRNews' Crises Management Guidebook: Dealing With Victim Management Crises
In America today, part of the process of becoming a manager is training in de-emotionalization and being anti-victim. Simply put, if it can’t be easily measured, if it is difficult to quantify or if it can’t be metricized, it is probably not important. On top of this, managers are trained to...more

More Excerpted Stories
  • An Excerpt from the min's New Media Report 2007 Edition THE BIG—AND PERKY—TRAFFIC GAINERS OF JANUARY.
  • An Excerpt from the Most Intriguing & Top Selling Magazine Covers Issue from min & min's b2b press
  • An excerpt from min & Paid Content's The State of Digital Media: CondéNet

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