| Displaying 1 - 20 of 27 matching stories. |
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| 05-05-2008 |
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Lotame: Social Media Needs Different Ad Tactics
Citing new research on its own base of 30 million social media users, ad services provider Lotame (www.lotame.com) says that ad campaigns into user-generated content require much higher frequency caps...
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| 04-30-2008 |
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24/7 Goes Psycho…Graphic
Claiming to be the first ad network to deeply psychographic targeting, 24/7 Real Media partners with to target consumers by...
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| 04-30-2008 |
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Ripple6 to Power Gannett and Meredith Social Networks
New York-based white label social media provider Ripple6 will build a community for Gannett around indie bands. And for Meredith, the company will start a...
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| 04-25-2008 |
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Unifair Adds More Virtual Tents
The Virtual Events for Business platform from Unisfair adds new multi-lingual and e-commerce features. A networking feature matches virtual trade show...
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| 04-25-2008 |
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24/7 Partners with B2B Publishers for New Ad Network
BBN, a b2b ad network that claims extensive reach, is set to launch from 24/7 Realm Media. Claiming to be “the most highly concentrated and far-reaching collection of B2B targets ever...
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| 04-10-2008 |
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TheStreet creates Virtual Stock Market
Gaming, gambling, wagering, even in virtual space, seems to be a hot ticket item this season. Promotions.com joins with TheStreet to...
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| 04-10-2008 |
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Yahoo Launches New Ad System
Yahoo launched a new ad system for its 600 + member consortium of newspaper partners this week. Dubbed AMP, the technology promises to let newspapers sell into Yahoo. AdAge is...
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| 04-07-2008 |
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Mytopia Plays With Network
The newly launched Mytopia.com games network uses social network application to connect casual game players while they stay on their Facebook, Bebo, MySpace or hi5 pages. The company is now...
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| 04-07-2008 |
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MRI and M:Metrics to Deliver Cross-Media Metrics
Media buyers now will be able to tell if the readers of a magazine brand in print and online are also accessing the mobile WAP site. Or they may also be able to find if a brand is losing mindshare to competitors when...
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| 03-25-2008 |
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SearchMedica.com Adds New Diseases
SearchMedica, the search engines for physicians, is a site that claims 30,000 registered users. In this reorganization of content...
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| 03-25-2008 |
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Aggregate Knowledge Nabs BusinessWeek
Content recommendation engine Aggregate Knowledge will add its...
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| 03-04-2008 |
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Zinio Launches Global Newsstand, Partners with Acceso
Zinio, which provides digital publishing products and services, has announced the debut of an online Global Newsstand, and a marketing partnership with Acceso Group. Zinio advertises the move...
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| 03-04-2008 |
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Quebecor World Receives Extension to Bankruptcy in Canada
Quebecor World, the printing giant currently under creditor protection after filing for bankruptcy in both the US and Canada in January, has received an extension from the...
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| 03-04-2008 |
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Getty Images Sold to Hellman & Friedman
Digital photograph and online media giant Getty Images has agreed to be purchase by private equity firm Hellman & Friedman. As part of the $2.4 billion...
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| 03-04-2008 |
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Turn Launches Smart Network
Boasting a myriad of targeting methods for advertisers in a single one-stop network shop, Turn Smart Network (www.turn.com) launches formally after a lengthy...
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| 03-04-2008 |
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The Rich Get Richer
Ad tech provider CheckM8 (www.checkm8.com) updates its Rich Media Manager platform that lets...
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| 03-03-2008 |
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Format to Handle Digital Development for Guideposts
Guideposts, the non-profit publisher of inspirational books and magazines including Guideposts magazine, has selected Format to develop the...
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| 02-27-2008 |
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Sarah Smith Joins New Vision as Color Specialist
New Vision, which provides technical and marketing support for the wide-format color printing industry, announced this week that it has added Sarah Smith as a color specialist. New Vision is a division of...
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| 02-22-2008 |
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Ripple6 Launches Social Media Analytics for Publishers and Marketers
Ripple6, a young company which manages MomJunction, a social networking site, has announced the creation of its white label social media platform, emphasizing its Ripple analytics technology. Ripple6 claims that the system allows publishers to integrate...
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| 02-14-2008 |
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Vogue Pairs with JuiceCaster to Deliver Mobile Fashion Videos
Vogue magazine has announced a partnership with JuiceCaster, a social networking service for cell phones, to deliver on-demand mobile videos from ShopVogue.TV through JuiceCaster’s Mobile Video Search (MVS) technology, advertised as the industry’s...
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