| Displaying 1 - 20 of 121 matching stories. |
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| 01-30-2012 |
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Discounting Works in App Stores
Price matters with consumers when it comes to apps, even though many are already priced to move. According to app analytics company Distimo’s recent survey of price points affecting sales in iOS and Android stores, the average revenue for a top 100...
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| 01-23-2012 |
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Cashing In On Tablets: The T-Commerce Effect
As we report in min this week, retailers and marketers are catching on to the fact that tablet’s are among the best devices we have seen yet for e-shopping. Adobe adds even more metrics to the argument with their year-end report on conversion and order...
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| 01-11-2012 |
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Who Is Making Money at Apple’s iPad Newsstand?
Now that the app-happy holiday season has ended, it is a good time to take stock at the Apple App Store and see what media brands are selling well. Reportedly, Christmas Day is App Day in tablet world. With the gifting of new devices, more apps are downloaded...
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| 12-14-2011 |
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Spin, Conde and O Make Apple’s Rewind List
Among the apps that have been nicer than naughty this year, a number of magazine publishers appeared on Apple’s annual Rewind list of favorite apps. Now that the number of mobile apps across the major operating systems has surpassed 1 million, according...
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| 11-04-2011 |
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iMonitor Shows iOS Newsstand has 8.1% of Mag Apps, Boosts Sales
The recent addition of a dedicated Newsstand area and supporting technologies on the iOS 5 operating system have had a dramatic effect on revenue for magazines. According to McPheters & Company and its tracking of magazine apps in iMonitor, publisher...
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| 10-27-2011 |
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Video Ad Spend to See Double-Digit Growth in 2012
For some brands and agencies, video advertising is the branding opportunity online that banners always promised to be. Even as the display market continues to expand, video is the real driver of digital marketing spend. A new survey of agencies, marketers and...
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| 10-12-2011 |
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Newsstand Arrives on iOS: A First Read
Long rumored, then promised, Apple finally made good on erecting a separate section on its iOS devices for consumers to discover, buy save and manage subscription content from the Apple App Store. The iOS version 5 update for iPhone and iPad was made...
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| 10-10-2011 |
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Martha Stewart Curates Harry and David Gift Basket
As magazine publishers ramp up their integrated marketing efforts, legendary brands are finding new ways to put an editorial imprimatur on products of all kinds. One sensible marriage of publishing brand and client involves a major holiday push by Martha...
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| 09-29-2011 |
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Future US Launches Premium PC Gamer Digital App-isodes Into Games Network
It is not really a video magazine and it isn’t quite a game or just another web site. The digital version of PC Gamer magazine being launched this week into the game distribution network Steam is a wholly different animal. Steam is the popular games hub...
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| 09-21-2011 |
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Interweave Brings Successful Paid eMag Model to iPad
Interweave has been designing highly interactive multimedia apps online for its audience of crafters in recent years. These eMagazines such as Collage in Color and Colorways usually include embedded video and audio. In short, the company was making paid apps...
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| 09-07-2011 |
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Tailgating 2.0: SI and Nissan Launch 10 College Hi-Tech Tour
There will be more than wings cooking in stadium parking lots this fall as the Sports Illustrated Heisman Trophy Tour Presented by Nissan brings ultra-tech wizardry to 10 college campuses this football season. The traveling installation will include RFID...
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| 08-19-2011 |
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Who Is Making Money ‘Now’ in the App Store Subscription Era?
Now that the subscription model for fee-based content in the Apple App store has been embraced both by Apple and by most of its major publishing partners, we wondered who is making bank. It looks as if the new model is paying off for content. In fact when we...
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| 08-11-2011 |
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Future US Takes On TwitchTV Ad Sales to Reach 8 Million Gamers
The publisher of Mac|Life, Maximum PC and GamesRadar.com is partnering with online video property JustinTV to become the exclusive ad sales team for gamer video site TwitchTV. The game site boasts 300 million monthly video views worldwide. Future US’s...
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| 08-02-2011 |
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Where the Social Ad Money Flows
Facebook isn’t the only game in town. Marketers who are leveraging social networks for their ad campaigns (i.e. buying media on social networks), are almost all staking a claim in Facebook, but they are also venturing into a range of opportunities...
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| 07-27-2011 |
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The Source Launches Full Video Programming Slate, Integrates Sponsor
Video is the hot ticket among publishers online now. Brand marketers have put money, high CPMs and faith in the branding power of sound, sight and motion. To capture some of that heat and revenue hip hop music and culture title The Source magazine’s web...
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| 07-12-2011 |
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In Apps, Free Pays Off Big
While many magazine publishers continue to look for an up front premium fee on their smartphone and tablet apps, the games industry may provide the best direction for future revenue generation. The freemium model, which gives away the initial download but...
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| 07-06-2011 |
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Online Advertising to Approach $50 Billion by 2015
While the rate of growth will likely peak this year, online ad spending is on course to maintain double-digit percentage gains for the next several years and reach $49.5 billion in 2015, according to the latest projections from market research aggregator...
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| 06-30-2011 |
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iPhone at 4: Cluttered App Market to Reach $36.7B in Sales by 2015
It was only four years ago yesterday that Apple changed everything about the mobile content ecosystem by launching the now-iconic iPhone. And just four years later the mobile app market the iPhone created will generate $7.3 billion in revenue this year and...
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| 06-21-2011 |
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New York Mag Grabs Rev Share in Digital Personals
Once a mainstay of the back pages of New York Magazine, the personals section gets revived and updated as an online business for the brand this week. New York magazine has partnered with online dating service HowAboutWe.com in a co-branded section of the...
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| 06-20-2011 |
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Not Just a Content Play: AOL Opens Services Sideline
While the digerati snipe and dicker over whether AOL should have acquired the Huffington Post and what direction it is taking as a content-centric company, the brand is also developing other business lines. To wit, late last week, AOL launched the...
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