| Displaying 1 - 20 of 57 matching stories. |
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| 09-27-2011 |
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2011 IMA Awards: Contest/Sweepstakes
Teen Vogue—Condé Nast: Are you the Next L.E.I. Model Citizen? Teen Vogue celebrated its readers’ achievements–and their charitable nature–with a contest that not only placed three young women in Walmart brand L.E.I.’s...
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| 09-27-2011 |
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2011 IMA Awards: Custom Publishing Project
Time Inc.: Merrill Lynch Advisor (Consumer Winner) TMG Custom Media: JCK Custom Publishing (b2b Winner) Time Inc.: Merrill Lynch Advisor Time Inc. Content Solutions created a completely custom, ongoing marketing program for Merrill Lynch that has at...
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| 09-27-2011 |
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2011 IMA Awards: Most Creative Use of Technology
Hearst Digital Media—Augmented Reality: “JC Penney Teen’s Virtual Dressing Room" Hearst Digital Media—Augmented Reality: “JC Penney Teen’s Virtual Dressing Room" Back-to-school shopping doesn’t have to...
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| 09-27-2011 |
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2011 IMA Awards: Customized Web Site
Everyday Health Inc.: Eating for Better Health, Sponsored by Campbell’s (Consumer Winner) UBM TechWeb: InformationWeek and IBM's Internet Evolution (b2b Winner) Everyday Health Inc.: Eating for Better Health, Sponsored by...
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| 09-27-2011 |
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2011 IMA Awards: Multiple Magazine Titles
Fortune, Money and CNNMoney.com - Time Inc.: Visionaries Time Inc. created a campaign that was, as they say, right on the money for Infiniti to tout its new M and QX models–and its message of inspiration. The Visionaries series featured...
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| 09-27-2011 |
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2011 IMA Awards: Event
Hanley Wood: DeckExpo Shape: Shape's Pilates for Pink Hanley Wood: DeckExpo Builders and carpenters working in the deck, porch and railing industry tend to be out of the office daily and don’t always use “pocket technology.”...
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| 09-27-2011 |
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2011 IMA Awards: New Event Program
Rodale/Prevention Magazine: Prevention's "Active Series" Rodale/Prevention Magazine: Prevention's "Active Series" It’s not easy to get the 40-plus, fitness-minded woman to slow down and take notice. So...
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| 09-27-2011 |
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2011 IMA Awards: Lead Gen Initiative
Rodale, Inc.: Cadillac and Bicycling Magazine TMG Custom Media: JCK Flawless Club Lead Gen Initiative Rodale, Inc.: Cadillac and Bicycling Lots of people test-drive automobiles. Not so many actually make the purchase. For a second year...
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| 09-27-2011 |
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2011 IMA Awards: Print/Mobile
Martha Stewart Weddings: "Scan to Win $1000" Microsoft Tag Promotion Martha Stewart Weddings: "Scan to Win $1000" Microsoft Tag Promotion Martha Stewart Weddings said “I Do” to a new technology and both the...
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| 09-27-2011 |
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2011 IMA Awards: Print/Web Bundle
The Economist: FedEx – Exploring Our Changing World Time Inc. Branded Solutions: Microsoft Make Education Great The Economist: FedEx – Exploring Our Changing World Talk about delivering. What better way to show...
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| 09-27-2011 |
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2011 IMA Awards: Print/TV Radio Bundle
Bonnier Corporation: Field & Stream - The Gun Nuts Bonnier Corporation: Field & Stream - The Gun Nuts Field & Stream took its best shot at extending its footprint into other media with a campaign featuring its two “Gun...
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| 09-27-2011 |
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2011 IMA Awards: Social Media Initiative
Meredith Corporation: Meredith 360 Marketing —Eucerin "Skin FIRST" WWD / Fairchild Fashion Media: Facebook and Twitter Meredith Corporation: Meredith 360 Marketing —Eucerin "Skin FIRST" Meredith proved social...
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| 09-27-2011 |
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2011 IMA Awards: Special Advertorial Section
Hearst Integrated Media: P&G: Back to School with Star Power Hearst Integrated Media: P&G: Back to School with Star Power Timing, as they say, is everything. Procter & Gamble Beauty was looking for a way to elevate its products...
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| 09-27-2011 |
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2011 IMA Awards: WOW Award
Hearst Integrated Media: Designer Visions 2010: Cinema Style UBM TechWeb: Internet Evolution's Sixty Days of Executive Education (6DEE) Hearst Integrated Media: Designer Visions 2010: Cinema Style What do you get when you integrate a...
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| 09-27-2011 |
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2011 IMA Awards: Total Integrated Program
Hearst: Woman's Day "Road Trip Diaries" Hearst: Woman's Day "Road Trip Diaries" Nothing beats a car snack, and Woman’s Day stepped on the gas for its custom, eight-pronged multimedia program that linked the iconic...
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| 09-27-2011 |
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2011 IMA Awards: Marketers of the Year
F+W: Kate Rados, Director of Marketing --View Video Hearst—Food Network Magazine: Peggy Mansfield, Associate Publisher, Integrated Marketing -View Video F+W: Kate Rados, Director of Marketing Passion, agility, and curiosity...
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| 09-27-2011 |
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2011 IMA Awards: Marketing Team of the Year
Hearst—Food Network Magazine: Food Network Magazine Marketing Team Hearst Magazines: Hearst Integrated Media's Marketing Department Time Inc./Sports Illustrated: Sports Illustrated Marketing Team United Business Media LLC...
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| 09-27-2011 |
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2011 IMA Awards: Sweet 16 Honorees
2011 SWEET 16 HONOREES: Aaron Anderson, Associate Director of Integrated Programs and Strategy, OMD Aaron Anderson manages the strategy and activation of the “Innovation for Endurance” campaign Rodale produces for Nissan in continually...
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| 09-27-2011 |
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2011 IMA Awards: Retail/Merchandising Tie-In
Retail/Merchandising Tie-In Condé Nast/Starcom: Walgreens -- More than Beautiful Beauty is in the eye of the beholder, but women weren’t eyeing Walgreens as much of a go-to chain when it came to purchasing cosmetics. Enter Condé Nast with...
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| 09-15-2010 |
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2010 IMA Awards: Customized Website
Winner: Hanley Wood - The Builder Concept Home 2010 Hanley Wood’s Builder Concept Home 2010 isn’t your run-of-the-mill microsite. It’s a classy virtual tour of a new kind of model home, one which is designed to inspire cost-conscious...
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Internet Sales Guidebook