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03-16-2010 NY Times Looks for Licensing Revenues in Web Video
Print brands are TV brands now. The Web has made multimedia production imperative, and with over 40 billion streams served in a given month in the U.S. alone, Web users have declared loudly that they want their Web video. But how do publishers make the most...
03-16-2010 MRI Magazine Metrics Get Traction
Mediamark Research & Intelligence is attracting additional takers to its AdMeasure metrics system for more accurately recording how many people viewed and acted on print ads. The product was launched last year as a way to help the struggling print ad...
03-16-2010 Facebook Visits Finally Surpass Google
In something of a milestone in the Internet transitioning to a socially-driven rather than purely task-driven environment, visits to Facebook for the week ending March 13 surpassed those to...
03-16-2010 GQ 'Exposes' John Edwards' Mistress
Rielle Hunter, whose affair with 2004 Democratic VP candidate John Edwards produced a now-2-year-old daughter and Pulitzer Prize consideration for the National Enquirer (which broke the story last summer), appears scantily clad in the April 2010 Gentlemen's...
03-15-2010 Time Promotes Elliott and Gibbs
The chairs shuffle a bit this week at Time magazine. International editor Michael Elliott has been tapped as the deputy managing editor of the news weekly. Elliott will man both posts. He came to...
03-15-2010 ESPN Brings The Game to Sprint
ESPN has launched an ambitious slate of streaming video content on mobile carrier Sprint’s Sprint TV service. ESPN Mobile TV plans to broadcast up to 100 live sporting events in the next two months to some of Sprint’s most popular handhelds. More...
03-15-2010 State of Media: Newsies Like Cable and a Free Web
News media consumption habits are shifting quickly, with newspapers, magazines and network TV continuing to bear the brunt of the transformation. According to its annual “State of the News Media” report, the Pew Project for Excellence in...
03-15-2010 Cosmopolitan to Launch in Vietnam
Plenty of emotion and irony here, as Cosmopolitan enters Vietnam, where 50,000-plus Americans lost their lives from roughly the mid-1960s through the mid-1970s fighting Communist North Vietnam. Yet, like China, theoretically...
03-12-2010 IEEE Spectrum Nabs Grand Neal
“Why Mars? Why Now?" Good question. And the answer that was in the IEEE Spectrum article of the same name beat out 700 entries to win the 2009 Grand Neal Award at yesterday’s American Business Media 56th annual awards presentations for the...
03-12-2010 iPad Pre-Orders Start Today
The line forms to the right, please. The much-anticipated Apple iPad tablet device goes on sale April 3, but Apple is opening pre-orders today at the Apple.com site. The obsessive early adopter crowd has already spread the word that the sale page was...
03-11-2010 Playboy Gets Into the Video Game
As Playboy Enterprises CEO Scott Flanders says often, part of his mission in salvaging the beleaguered Playboy magazine and its business is to license, license and license the crown jewel in the PEI crown – that brand recognition. In the past Playboy...
03-11-2010 Hoover’s Mobile App Dials Up a New B2B Model
When is another branded media iPhone app a bit more than just another branded media iPhone app? I mean, don’t we get enough of those? Well, for openers, the new Hoover’s Near Here app hits you with a $29.99 ($19.99 for a limited time) price point...
03-11-2010 Sony Reader Puts Magazines on Its Newsstand
Magazines and newspapers will play a more prominent role in the Sony Reader store moving forward. Sony announced today that it has expanded the number of periodicals available to Sony Reader owners for immediate download to their wireless devices. Among the...
03-11-2010 Get Beyond the Click
One of the watchwords this season among digital media buyers is measuring display ad effectiveness beyond “last click attribution.” Much to the chagrin of publishers who charge advertisers for Web ad “impressions” or CPMs, marketers...
03-11-2010 Oracle, Angie and eWeek Lead Digital Magazine Publishing
On average 17.4% of total circulation for BPA-audited publications now comes from digital editions, according to the organization. The move to digital formats is far from a tsunami, in that circulation in the format increased only 2% in the second half of...
03-10-2010 EE Times to Form EE Life Community
United Business Media’s engineering title EE Times will launch a new professional social networking product aimed at the electronics industry in the second quarter of this year. The EE Life Community will be the centerpiece of what the company is...
03-10-2010 Premier Guitar iPhone App Strikes a Different Chord
Among the torrent of magazine branded mobile apps in recent months it is hard to find new ideas. But just when you are about to yawn at the next me-too mag app, something a bit different actually comes to the fore. Guitar enthusiast book Premier Guitar has...
03-10-2010 Nielsen’s Food Retail Books Go to Stagnito
Continuing its divestiture of trade titles, Nielsen Business Media has sold Convenience Store News, Convenience Store News for the Single Store Owner, Progressive Grocer and The Gourmet Retailer to Deerfield, Illinois-based Stagnito, Inc. In addition to the...
03-10-2010 Tanner Becomes TVGuide.com GM
Longtime marketing head and business development lead at TVGuide.com, editor-in-chief Christy Tanner, has been appointed general manager of the popular entertainment...
03-10-2010 2010 National Magazine Award Finalists Announced
The New Yorker and New York magazine, which are to National Magazine Award nominations what Meryl Streep is to Oscar nominations, are each up for ten 2010 Ellies among the 115 finalists in 23 categories announced March 10 by the American Association of...
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