| Displaying 1 - 20 of 32 matching stories. |
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Better Homes and Gardens
Better Homes and Gardens While other brands target “demographic clusters” and “life stages,” Better Homes and Gardens stands out as that lifelong friend to 40 million readers who have been with the magazine throughout their lives and...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: The Economist
The Economist Every magazine would like to be considered a trusted adviser to its readers, but The Economist truly deserves the title. Its uniquely affluent audience of 700,000 readers in North America alone is loyal because it expects The Economist to help...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Entertainment Weekly
Entertainment Weekly – min’s Match Made in Heaven If one magazine brand stood out last year as being wherever its readers went and had at hand the insight and resources to make their customers’ experiences richer, it was Entertainment...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Every Day with Rachael Ray
Every Day with Rachael Ray When it comes to engagement, it always helps when the personality driving your brand is exactly the kind of person you invite over for a chat over tea. Every Day with Rachael Ray has been a pop culture meteor, and in 2009 it...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Farm Progress
Farm Progress Farm Progress was doing “local” before local was cool. The 169-year-old brand has become a staple in the agriculture business by literally working the fields. Its team of editors and writers live and work in the locales they cover...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: IEEE Spectrum
IEEE Spectrum With a major site redesign this year, one of the most trusted names in electronic engineering became indispensable to its readers. Conversation is key to the brand, as IEEE Spectrum recognizes that its audience of experts is the best source of...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: InStyle
InStyle While other brands cooled their heels during the Great Recession, InStyle kept faith with readers and remained fully engaged and connected even as the economy collapsed around us. The brand extensions just kept...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Internet Evolution
Internet Evolution Internet Evolution has become one of the grandest experiments in business publishing in recent years. Originally a think tank of sorts where some of the leading lights of tech and Web thinking could take place in an open format of exchange...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Martha Stewart Weddings
Martha Stewart Weddings If you are engaged to be married, then it is quite likely you are really engaged with Martha Stewart Weddings. With 55% of brides seeking out the magazine and more than a third going to the site, MSLO has grown an essential resource...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Moose River Media - LawnSite/PlowSite
Moose River Media – LawnSite/PlowSite Can an online community become a robust business information hub? Moose River Media’s exemplary LawnSite and PlowSite destinations have evolved from simple message boards into unique repositories for their...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: National Geographic Kids
National Geographic Kids How does a print brand engage kids in a world fraught with the distractions of iPods, TV, video games, TV and Facebook—and some more TV? Start by asking them. National Geographic Kids leverages a 3,000 subscriber panel by making...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Parenting
Parenting Parenting took a big risk in a tough year by dividing the brand into two distinct titles, Parenting Early Years and Parenting School Years. But the gamble seems to have paid off by focusing more tightly on the needs of two key but distinct audiences...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: People
People People, People, everywhere. One of the most successful magazine brands in the history of publishing did not sit still in 2009, and, in fact, spent the year developing initiatives that make People even more relevant and engaged with its audience than...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Shape
Shape Shape magazine succeeded in becoming a woman’s constant companion in 2009, reaching far beyond its pages to find a place in all of the nooks and crannies of her everyday life. Readers already see themselves in the monthly’s series of success...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Sporting News
Sporting News Sporting News remains one of the oldest and most trusted sports news brands in the business, and in 2009 the company got even closer to its readers. A 2008 redesign solidified the relationships, boosting reading time by 8%. The 2008 launch of...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Taste of Home
Taste of Home The original user-generated media brand, Taste of Home was built from the bottom up on reader engagement. Its outsized recipe book has been the product of reader submissions since 1993, and 82% of each issue of the magazine is composed of reader...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Teen Vogue
Teen Vogue Teen Vogue takes its reader engagement model from its own teen audience—stay in constant contact, 24/7. OMG! Its 120,000-strong Teen Vogue It Girls panel typically delivers 1,000 responses to editorial questions in under a day. That same...
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| 04-28-2010 |
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2010 Most Engaged Media Brands: Yoga Journal
Yoga Journal We all needed a little bit of inner peace in 2009, and Yoga Journal continued to build on a 35-year legacy of being truly involved with its readers. This is a magazine that doesn’t just add subscribers—it recruits converts who use the...
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| 04-22-2009 |
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Most Engaged Media Brands: Entertainment Weekly
Entertainment Weekly delivers entertainment in 4D....
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| 04-22-2009 |
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Most Engaged Media Brands: BusinessWeek
BusinessWeek puts readers first....
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