Min Magazine Archives
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08-14-2008 min magazine 2008
Saluting the Media’s Leaders, Innovators, Brand Builders and magazine brand enthusiasts. min magazine Celebrates the Best in Media From min magazine 2008: Top 21 Most Intriguing Top Digital People Hottest Launches Hottest Reinventions Online Launch of...
11-29-2007 min magazine's Hottest Launch of 2007: Portfolio
Publisher: Condé Nast Frequency: Monthly Concept: A business publication that chronicles how business shapes the world, and who wields the power Target Audience: Anyone interested in business, with a rate base of 350,000 Since 1776, when the nascent...
11-27-2007 21 Most Intriguing: Courteny Monroe
Senior Vice President, Consumer Marketing, HBO If the child version of Courteney Monroe had her druthers, then her current incarnation would be sipping coffee in front of a camera and pitching softball questions at celebrities. “I was convinced I would...
11-27-2007 21 Most Intriguing: Matt Ross
EVP, President, McCann Worldgroup, San Francisco; CEO of Global Microsoft Account Matt Ross has a thing for turnarounds—at least, that’s what his resumé would suggest. The most recent example of this about-face affinity is his...
11-14-2007 editors' letter
We don’t like formalities. We’re happy in business suits, but we’re happier in jeans. We think we’d like to make money, but we’re more concerned with happiness and fulfillment. We spend a lot of time on the Internet—almost...
11-14-2007 mIndex
Average time a magazine reader spends reading each issue of a magazine: 44 minutes Percentage of visitors to magazine Web sites that only read the online publication: 83 Increase in number of consumer magazine Web sites over the past 5 years: 67% Percentage...
11-14-2007 going green in magazines
This year, the volume was turned up—way up—on environmental issues. Crazy weather patterns, monster hurricanes, the fight for the Arctic Ocean, and myriad sympathetic stories about polar bears are only some of the narrative threads that have...
11-14-2007 big winners
The film industry has the Oscars and Golden Globes. TV has the Emmys. Music has the Grammys. Not to be outdone, magazines have the Ozzies, Eddies, Maggies, Azbees, and many more awards programs that honor the best creative work of the year. Kudos if your...
11-14-2007 thinking outside the book
With digital platforms’ ever-expanding place in our minds, hearts and balance sheets, integrated marketing strategies are becoming more necessary—and more out of this world (literally). But, despite the connectivity enabled by cyber channels...
11-14-2007 editors' picks
Favorite Newsweekly The Week Like every parent, we dread the day when our kids will ask us, “Mommy, Daddy, where does news come from?” Okay, so we’re not parents…yet. But when that day comes, we won’t have to say a...
11-14-2007 21 Most Intriguing: Kent Brownridge
President, Alpha Media Group In 2005, after spending 31 years at Wenner Media (Rolling Stone, US Weekly, Men’s Journal), 22 of which he was Jann Wenner’s right-hand-man, Kent Brownridge decided to “retire.” He moved to a Virginia farm...
11-14-2007 21 Most Intriguing: Wilma Jordan
President, The Jordan, Edmiston Group, Inc. Wilma Jordan has been a power player in media ever since putting together a student buyout team for the then-on-the-skids Esquire in 1979. After running the magazine for seven years, Jordan and Co sold the book for...
11-14-2007 21 Most Intriguing: Cliff Sloan
Publisher, Slate.com Challenge this motion if you can: Cliff Sloan, publisher of the digital journalism juggernaut Slate.com, is the only person in the publishing industry who clerked for a Chief Justice (John Stevens) and argued five cases in the Supreme...
11-14-2007 21 Most Intriguing: Susan Smith Ellis
CEO of (RED) Red is the new black—at least it will be if Susan Smith Ellis has anything to do with it. As the newly appointed CEO of (RED)—the brand created by U2’s front man Bono and DATA Chairman Bobby Shriver to engage business and...
11-14-2007 21 Most Intriguing: Wayne Arnold
Co-Founder, Profero What do you get when you combine £500, a failing career and a little green box? If you are Wayne Arnold, you get the first—and arguably most successful—digital interactive marketing agency in the U.K. “I was working...
11-14-2007 21 Most Intriguing: David Granger
Editor-in-chief, Esquire Magazine Representing Man at his Best is no small task; imagine the pressures that come with choosing a stylish-yet-understated ensemble that will be scrutinized by many; maintaining a debonair demeanor through countless meetings and...
11-14-2007 21 Most Intriguing: Atoosa Rubenstein
President, Big Momma Productions Judge her by her own self deprecations—sideshow freak, cuckoo, built-in freak-a-saurus—and you would think Atoosa Rubenstein was a circus performer. Talk to her in person, and you’ll realize she actually...
11-14-2007 21 Most Intriguing: Diego Scotti
Vice President, Head of Global Advertising, American Express He’s got an accent. He speaks more languages than an international CIA operative. He’s well traveled. He’s got a palate the likes of Mario Batali and Wolfgang Puck would envy (just...
11-14-2007 21 Most Intriguing: Harry McCracken
VP/Editor-in-Chief, PC World Before May 2007, Harry McCracken was just another editor-in-chief at a major consumer/B2B magazine. Then he resigned, making him one of the most talked about editors in the media world. Rather than ax an article (“10 Things...
11-14-2007 21 Most Intriguing: Josh Jackson
Editor-in-Chief, Paste Magazine About six years ago, my friend Nick Purdy and I were kicking around ideas on how to grow our Web site, PasteMusic.com, into something bigger. Our little side project had grown big enough to start interfering with our day...
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