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| 10-14-2010 |
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Are Apps the New Main Course?
As little as a few years ago, after the dawn of the iPhone, apps were an interesting new addition to the digital landscape. Marketers found them interesting, but overall the big money was funneled into online, video and some mobile. There was a joke making...
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| 08-09-2010 |
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Ad Buys: To Optimize or Not to Optimize?
In the 15 years I have been in online advertising, the term optimization means one thing to me. It is when an ad agency analyzes the sites they are using and culls the weak ones while bringing in new ones that have potential. That word has come to mean terror...
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| 05-12-2010 |
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Is Branded Media Dead or Dying?
There seems to be a war of words and some actions going on in the ad world, and the armistice seems to be far off. If you speak to the advocates of DSPs (Demand Side Platforms) like Datran, Bluekai, Lookery and Lotame, et. al., they will tell you that...
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| 02-18-2010 |
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iPod Redux?
There has been much written about the launch of iPad. Many have written about it as the new Holy Grail and the savior of the publishing world. Others have taken it to task (or taken it apart) chip by chip for not having a video cam or for being too big to be...
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| 01-20-2010 |
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Digital Places
With the focus lately on how media companies will be or are moving into the digital space and make money selling ads and subscriptions, it is easy to overlook the fact that consumers young and old are making those choices faster than we can decide on what to...
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| 10-29-2009 |
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The Big Boom—Again
I guess I am becoming a media curmudgeon, but there seems to be a lot mini-booms, or boomlets, exploding in the media world these days. Boomlet—at CN Gourmet, yet the magazine's gone. Boomlet—the magazine ad network. Huh? Boomlet—social...
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| 08-19-2009 |
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Media Survival: Adapt or Die, But First Listen to Your Audience
When I read the trades or national media, I wonder what is really going on in our industry. In any given day, I read about a traditional media publication folding or a digital media company folding, or two big companies merging or two splitting up. Magazines...
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| 05-06-2009 |
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Stay Focused on Ad Campaign Objectives and Keep Heads From Spinning
Do we trash traditional media and reallocate all ad dollars to digital? Do we trash Web site ads and move to social media? Do we move from traditional social media (aka Facebook, et al.) and start to tweet ads? How does the perennial explosion of mobile fit...
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| 02-10-2009 |
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Back to Basics, and Out From Under the Digital Behemoth
By Paul DeBraccio, CEO, InteractiveRevenueCompany (Interevco.com) With the recent articles in the ad trade about the imminent demise of magazines, newspapers, radio, etc., and the growth of the digital behemoth, publishers are scrambling to convert that lost...
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Internet Sales Guidebook