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Minsider Perspectives Archives
Displaying 1 - 9 of 9 matching stories.
08-29-2011 Cutting the Cord: Mobile Momentum
Ever feel like you have seen this movie before? Heady growth rates, market consolidation at huge multiples that will never truly get financially justified, frenzied media coverage on the one hand, and on the other reluctant enthusiasm and healthy doses of...
04-28-2011 Get Ready for the New Ps of Publishing
During my recent travels I heard a comment that struck me as both simplistic and true. For decades discussions about publishing operations have been dominated by the letter P. The factors that drive publishing are people, paper, printing, and postage. I have...
03-10-2011 Publishers’ Content: The Fuel for the Social Web
Social platforms such as Facebook, LinkedIn, and Twitter have dominated the headlines for the past year with dramatic user figures. They’ve helped create new ways to produce and share multimedia content from breaking news to professional information and...
01-03-2011 A Triple Treat for Publishers and Advertisers in 2011
Late in the year we are inundated with holiday advertising and with Christian nativity plays in celebration of Christmas. The three ever-present wise men visited baby Jesus bearing gifts, so it seems like a good time to talk about three game-changing...
08-05-2010 The Social Web: Mature Enough for All Media and Marketers to Participate
I have spent a lot of time this summer discussing the merits of social media, the main players, why social is so important and how we at IDG are working with it. As the long days of summer start to ebb, I thought it made sense to write about what I hear from...
06-02-2010 Does It Feel Like a Media Renaissance?
I was recently at a breakfast—a sort of meeting of the minds involving a media company, technology companies, market experts and CEOs of start-ups—arranged by a venture capital firm. Someone commented (and, yes, I wish it had been my statement)...
03-19-2010 Social Advertising: A New Dawn for Publishers?
As we slowly emerge from one of our worst-ever recessions, where even the online juggernaut slowed to anemic growth in 2009, publishers are confronted with the fact that print advertising will continue to decline and online growth cannot make up the...
11-06-2009 People-Centered Web Is Good News for Publishers
The torrent of news covering ever-growing uniques, time spent, influence and strategic deals continues unabated in social media. Once you get past all the hype, I believe something fundamentally powerful is happening to the Web: It’s entered a fourth...
09-22-2009 Memo to Publishers: Don’t Wait to Produce Social Content and Ads
Almost weekly, reports chronicle the meteoric rise in social media and an increase in ad revenues. A comScore study in June found that more than 20% of all online display ads were viewed in social network sites, mostly MySpace and Facebook. Nonetheless, many...

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