| Displaying 1 - 11 of 11 matching stories. |
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| 09-15-2011 |
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I'm Hiring, But Who Is Qualified?
As President Obama’s “Jobs Bill” is debated across the nation, it seems appropriate to pause and think about what is going on with regard to jobs in the media industry. What jobs, you may say. And I’m guessing that many of you have...
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| 02-28-2011 |
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Content and Commerce: Risk and Reward
When I worked in magazines, we talked about such passion points as cars, fashion, cooking. What magazines do very well is address those passion points. When I started my beauty Web site, I assumed it would be similar. But, in fact, it turned out to be...
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| 12-21-2010 |
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The High Standards of Blogging
A friend of mine is designing a course in blogging for the New York Institute of Career Development and asked me if I would be a “blogging hero” for the students when the course, called "The Complete Course in Professional Blogging,"...
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| 10-07-2010 |
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Personalization Nation: Content and Technology Drive the Next Wave
My direct experience with venture capital firms is that they don’t much like content. I’ve never done an empirical study on how many digital companies have been invested in, but they must be outweighed by tech start-ups 10-1. Speaking of...
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| 06-18-2010 |
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Social Is the New Search
The New York Times made a decision recently. It was about the same time as I made one of my own. Funny though, how drastically we diverged from that point on. The NYT decision was to ban the word “tweet” on the grounds that it isn’t proper...
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| 05-12-2010 |
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To iPad or Not to iPad…
Over lunch the other day, I responded to questions from a friend about what I was up to these days by giving a rough outline of the iPhone app I am about to launch. The idea is that it will be an on-the-go companion to my beauty Web site, Truth In Aging. The...
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| 02-11-2010 |
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Time for Church and State 2.0, Too
Should you conduct a Google search for 'Media Industry Newsletter,' you will find that having barely typed “media industry” Google will helpfully try to complete your search terms with its Google Suggestions feature. Media Industry Newsletter...
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| 01-13-2010 |
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Marta Wohrle's TruthInAging.com Uncovers E-Commerce Buy Button
When I launched Truth In Aging the idea was to meet what I felt was a growing need for objective, well-researched consumer reporting. My website covers beauty products and, in particular, antiaging cosmetics. These products are complex (these days, you need a...
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| 07-02-2009 |
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The Machines Keep Getting Online Advertising Wrong
The other day, I was at the paidContent EconAffinity conference fighting the urge to fiddle with my BlackBerry when an entertaining spat broke out among the panelists. The session was called “Online Advertising: Is Turning to Behavioral Targeting and...
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| 06-03-2009 |
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The Mirage of Paid Online Content
You know how it gets. Once you are conscious of being thirsty, it’s hard to get your thoughts away from a cool drink (or even a stiff one). If you are hungry, images of hamburgers can become all-consuming. In a recession, the mind turns to revenue, and...
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| 03-02-2009 |
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The Shorty Awards: A Celebration of Tweety Brevity
By Marta Wohrle, President, Accord Media The first ever Shorty Awards took place on Feb. 11. I went down to the Galapagos Art Space in Dumbo, Brooklyn, and stood in line (well, it was more of an untidy gathering), unable to get in because the building was...
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