| Displaying 1 - 8 of 8 matching stories. |
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| 02-08-2012 |
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The Other 89%
This isn’t a typo. I am not referring to the 99% movement that began to sweep the country last year. But, an important data point was released by GFK/MRI late last year that is worth noting: the 89%! What am I talking about? Back in November, GFK/MRI...
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| 07-11-2011 |
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A Lesson Learned From Greeting Cards: When Electronic Relationships Don’t Cut It
Each quarter when I enter the classrooms at Northwestern University to teach another installment of IMC 304: “Media and Message Delivery” I am completely inspired by the potential that sits before me in the classroom. These very capable students...
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| 04-21-2011 |
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From Chaos to Clarity: Symbiosis
Minsider columnist Judy Franks' new book Media: From Chaos to Clarity recently launched, including chapters covering “The Five Global Truths” that can guide media companies towards better, more integrated outcomes in a new age of fragmentation...
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| 02-28-2011 |
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Paid/Owned/Earned…. What Happens When Marketers Stop ‘Paying’?
Marketers and their agencies are considering a new media paradigm: ‘paid/owned/earned.' The idea is quite compelling. In its most basic form, paid media serves as a catalyst for a longer-term engagement with customers that is either ‘owned’...
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| 12-01-2010 |
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Media Multitasking: Distraction or Ultimate Measure of Engagement?
The magazine industry has long prided itself on being the medium that consumers choose to engage with by tuning out most other distractions. This single focus between the reader and the magazine has long stood as the ultimate measure of engagement. In order...
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| 08-24-2010 |
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A Media-Saturated World With a Scarcity of True Media Brands
We are working in times of exponential growth in the media landscape. To the marketer, it seems as though new media channels for reaching/ engaging audiences are emerging in near real time. The diffusion of innovation curve for digital/mobile innovation is no...
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| 12-14-2009 |
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The Quickest Way to Ruin a Great Look.... Over-Accessorize
“Use the Macy’s accessory wall, thoughtfully.”….Tim Gunn
Spoken like a true sage, Tim Gunn instructed the designers of Project Runway to carefully consider the resources available to them as they embellish their creations. I...
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| 10-05-2009 |
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There's No 'C' in 'Editor,' But There Should Be
Most of us certainly agree with the saying, “There is no ‘I’ in the word team.” If you believe in this expression, try a new one on for size: “There is no ‘C’ in ‘editor,’ and that’s a big...
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