| Displaying 1 - 9 of 9 matching stories. |
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| 02-06-2012 |
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Simple, But Key Digital Lesson Learned in 2011
As we turned the corner into the new year and I reflected on lessons learned in 2011, there was one insight I believe is of genuine importance to fellow magazine publishers: Have the right support system in place to enable an unfettered move to digital. As...
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| 08-17-2011 |
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Hanging Loose to Jump on the Mobile Money Wave
For many publishers, revenue from mobile advertising and subscriptions has not started to flow in just yet. But the stats show that the wave is starting to form, and we should prepare ourselves. Though adult users spend 8.1% of their time consuming content on...
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| 07-07-2011 |
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A Better Filter
In the digital world where space is virtually limitless and the number of users is effectively fixed, most of us original content producers are trying to figure out our position on the Web. Adding to the challenge is that certain filters are becoming more...
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| 03-13-2011 |
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Don't Be Afraid
This is a bit extemporaneous – ironic as it’s been a while since I last posted – but I hope it portrays the fact that all of us who are in a world that includes some version of “traditional” or “old” media are...
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| 12-20-2010 |
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Simple Math: A Small, But Important Sample?
This is a short post without conclusions, I’ll let you draw your own. I commute by train every day from the suburbs to NYC. Twelve to 18 months ago, a regular perusal of my fellow travelers would have revealed, I’d guess, 10-15% of them...
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| 12-06-2010 |
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Environment Still Matters
There is a slide from Morgan Stanley analyst, Mary Meeker’s recent presentation at the Web 2.0 conference (you can view it here) that points out the disparity in ad spending trends relative to media consumption trends. For example, the graph shows that...
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| 10-18-2010 |
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Are Publishers Doomed to Repeat the Past With the 'iStand'?
As I spend more and more time with my iPad, some things have become more clear to me, and others seem more uncertain. On the one hand, the overall experience of using the device proves to me that this really is a game-changer. The compelling imagery rendered...
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| 08-27-2010 |
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'Integrated' Ad Programs a Given—Today's Buzzword Is 'Customization'
I have a visceral aversion to catchphrases or words that our industry misuses or overuses and thereby often strips of real meaning. Over the years these have included formerly great words like “solution,” “synergy,”...
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| 07-30-2010 |
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Hiring for Publishing's Relationship Business
At the risk of appearing to use my inaugural Minsider column as a pitch for my own magazine, I have to admit that The Atlantic’s cover story in July/August, entitled “The End of Men: How Women Are Taking Control of Everything,” has been on...
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