| Displaying 1 - 15 of 15 matching stories. |
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| 12-14-2010 |
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This Was the Decade That Was
It’s paradoxical that just as our personal and professional lives race toward the end of the year at speeds unknown before October, we will stop and reflect on our past 12 months' accomplishments. This year, the pace is no different from previous years...
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| 10-20-2010 |
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Microsoft’s Alternate Digital Reality
I stepped into an alternate marketing reality on a recent Monday night. I was surrounded by fantasy and magic in a fourth-floor loft on the West Side of Manhattan. The bigger surprise, beyond the environment I was agape at, was that it was a Microsoft...
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| 07-08-2010 |
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Inflated iPad Ad Premiums Leave Media Buyers Wondering
I guess Apple didn’t need the spectacle of long store lines to feed the frenzy of iPad sales. It was announced that the iPad eclipsed 3 million units sold—a faster rate than the iPhone took to reach similar milestones. With the PR around these...
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| 03-25-2010 |
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iPad Anti-Frenzy Revised
When I see long lines of people waiting outside Apple stores to purchase the iPad, then I will be convinced that it is going to save the publishing industry. Don’t get me wrong—as an agency that creates experiences that in turn builds businesses...
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| 02-25-2010 |
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Ad Industry Overload: A Good Problem to Have
"It’s a good problem to have" – this is the reassuring statement we tell ourselves when faced with a deluge of opportunities we can’t possibly handle and are forced to prioritize. It’s a phrase I have heard many times over...
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| 12-15-2009 |
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Tips for Publishers and Agencies — Don't Put the Squeeze On
I recently saw this video on YouTube, and for a full five minutes I was rolling on the floor laughing. It’s a montage of daily humdrum activities—paying a restaurant bill, getting a haircut and renting a movie—that’s ridiculously...
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| 10-21-2009 |
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Vetting the Ad Technologies
I was hoping by now we would see ad technologies consolidated into a manageable few. Instead there’s been an exponential growth in technologies—ad exchanges, ad optimizers, data exchanges and the old faithful behavioral targeting...
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| 07-22-2009 |
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Semantic Magic: Infusing Web Content With Meaning
Razorfish is very interested in the semantic Web and the opportunities it provides to our publishing clients. The term semantic technology can be confusing as it includes a growing range of developments that attempt to use structure and context to discern...
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| 06-26-2009 |
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If Only Oprah Had a CMS Club
If Oprah were to endorse a content management system, which one would it be? There are so many options, flavors and variations in the market it isn’t easy to make a decision. Do you need an enterprise level CMS or a Web CMS? Will either of those handle...
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| 06-01-2009 |
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A Better Business Model From Netflix
It wasn’t long ago that publishers generated advertising and subscription revenue by aggregating viewers to monetize content. Viewer attention was abundant when the number of magazines and content was limited. Today, content is abundant and user...
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| 04-29-2009 |
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Data Is Sexy
Recently, over coffee, a senior executive from a national magazine publisher asked me how the media meltdown was treating me. Acknowledging it was grim, we lamented the decline of print advertising, the shutting of titles, the pullback in spending, the...
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| 04-06-2009 |
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Newspapers Must Die to Live
The notion that news must be free on the Web is a game of chicken. It is a game that requires nerves of steel, much bravado and an irrational belief that the other person will give in first. In the version we are seeing play out daily the question is which...
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| 03-25-2009 |
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Magazines' Social Opportunity
By Domenic Venuto National magazines run the risk of becoming irrelevant if they don’t develop new products that take advantage of the social structures users have created online. No one would argue against the level of influence communities and social...
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| 03-09-2009 |
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Looking for a Pulse Online in 2009
By Domenic Venuto, SVP/Head of the Media and Entertainment Practice, New York office, Razorfish Satisfying a need that is ingrained in human behavior, connected consumers are starting to feel the pulse of the community around them. With the exception of the...
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| 02-19-2009 |
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Print Publishers Have All of the Ingredients to Survive
By Domenic Venuto, SVP/Head of the Media and Entertainment Practice, New York office, Razorfish The ringing in of 2009 wasn’t joyful for print publishers. The financial industry collapse, the drying up of credit and general economic souring of the...
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