Minsider Perspectives Archives
Displaying 1 - 11 of 11 matching stories.
02-25-2010 Ad Industry Overload: A Good Problem to Have
"It’s a good problem to have" – this is the reassuring statement we tell ourselves when faced with a deluge of opportunities we can’t possibly handle and are forced to prioritize. It’s a phrase I have heard many times over...
12-15-2009 Tips for Publishers and Agencies — Don't Put the Squeeze On
I recently saw this video on YouTube, and for a full five minutes I was rolling on the floor laughing. It’s a montage of daily humdrum activities—paying a restaurant bill, getting a haircut and renting a movie—that’s ridiculously...
10-21-2009 Vetting the Ad Technologies
I was hoping by now we would see ad technologies consolidated into a manageable few. Instead there’s been an exponential growth in technologies—ad exchanges, ad optimizers, data exchanges and the old faithful behavioral targeting...
07-22-2009 Semantic Magic: Infusing Web Content With Meaning
Razorfish is very interested in the semantic Web and the opportunities it provides to our publishing clients. The term semantic technology can be confusing as it includes a growing range of developments that attempt to use structure and context to discern...
06-26-2009 If Only Oprah Had a CMS Club
If Oprah were to endorse a content management system, which one would it be? There are so many options, flavors and variations in the market it isn’t easy to make a decision. Do you need an enterprise level CMS or a Web CMS? Will either of those handle...
06-01-2009 A Better Business Model From Netflix
It wasn’t long ago that publishers generated advertising and subscription revenue by aggregating viewers to monetize content. Viewer attention was abundant when the number of magazines and content was limited. Today, content is abundant and user...
04-29-2009 Data Is Sexy
Recently, over coffee, a senior executive from a national magazine publisher asked me how the media meltdown was treating me. Acknowledging it was grim, we lamented the decline of print advertising, the shutting of titles, the pullback in spending, the...
04-06-2009 Newspapers Must Die to Live
The notion that news must be free on the Web is a game of chicken. It is a game that requires nerves of steel, much bravado and an irrational belief that the other person will give in first. In the version we are seeing play out daily the question is which...
03-25-2009 Magazines' Social Opportunity
By Domenic Venuto National magazines run the risk of becoming irrelevant if they don’t develop new products that take advantage of the social structures users have created online. No one would argue against the level of influence communities and social...
03-09-2009 Looking for a Pulse Online in 2009
By Domenic Venuto, SVP/Head of the Media and Entertainment Practice, New York office, Razorfish Satisfying a need that is ingrained in human behavior, connected consumers are starting to feel the pulse of the community around them. With the exception of the...
02-19-2009 Print Publishers Have All of the Ingredients to Survive
By Domenic Venuto, SVP/Head of the Media and Entertainment Practice, New York office, Razorfish The ringing in of 2009 wasn’t joyful for print publishers. The financial industry collapse, the drying up of credit and general economic souring of the...
Search Jobs
Media Jobs
min Social Networks

Join us on Linkedin
Follow us on Linkedin

White Papers
Get even smarter -- download a white paper today.

Featured White Papers:
Internet measurement of ad-noting: Sampling and Statistical Issues
By MRI


Successfully Building Communities for Your Business
By Ripple6



... more Whitepapers
min Contests

min contests




Enter the Smithsonian Contest with a chance to win a $500 AMEX Gift card plus. Enter online or download pdf.

To sponsor a min contest in 2010, contact Erica Gottlieb at egottlieb@accessintel.com.

 Reserve your contest in min

min Press

State of Digital MediaThe State of Digital Media

 View Details
                           

Twitter Best Practices for Media CompaniesTwitter Best Practices for Media Companies

 View Details
                           

                                    Internet Sales            Guidebook

 View Details

All min Press

Inside min This Week
Events Calendar

March 25, 2010
Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business
Learn More

April 7-8, 2010
The 3rd Annual Digital Media Measurement & Pricing Summit
Learn More

April 19-21, 2010
Ad-Tech
Learn More

All Events


min
Free Eletters — Sign up Now