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Minsider Perspectives Archives

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11-09-2010		Getting in on the Ground Floor: Digital Couponing and Group Buying A fragile worldwide economy and uncertainty about the future has led to a renaissance in coupon redemption and discount seeking, and subsequently a new wave of digital savings and “deals” providers. Gone are the days of conspicuous consumption...



10-05-2010		The Digital Food Explosion Food is what celebrity gossip was just a few years ago: the hot new topic around which to focus a digital media product. Witness recent and impending launches for Condé Nast’s free iPad app Gourmet Live, Parade’s DashRecipes.com and...



07-21-2010		Real-Time Bidding and the RTB Ecosystem Real-time bidding (RTB) is the fastest-growing form of display advertising delivery and will significantly impact publisher CPMs and the amount of ad inventory we see from advertisers. The technology has been described as revolutionary and, in a nutshell, it...

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