| Displaying 1 - 20 of 132 matching stories. |
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| 02-09-2012 |
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Top 5 Weekly/Biweekly Five-Year Report: 'Bloomberg BW' and 'Autoweek' Rev Their Engines
Concluding our five-year analysis of magazine advertising, we take a look at weekly and biweekly boxscores for 2007-2011 in min (February 6). Only seven of the 30 mags that we track had an upward gain in ad sales for 2011. Three titles deserve recognition...
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| 01-26-2012 |
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February's 'Top 5' Are a Sweet Advertisers' Valentine for Allure, Teen Vogue and Self
It looks like Condé Nast received top ranking accolades in min's monthly magazine boxscore gainers' list for February 2012 compared to 2011 with the female-centric Allure (32.21 additional ad pages), Teen Vogue (+15.95) and Self (+10.92 ). The...
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| 01-18-2012 |
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Top 6 Bimonthly Mags 2011: Weddings and Travel Make Sweet Ad-Page Music
Well here is proof. No matter what is going on with the economy, people are still getting married and traveling. This week in min, we track the exclusive year-end (2011 vs. 2010) and five-year (2007-2011) boxscore report for bimonthly magazines. We took a...
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| 01-10-2012 |
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Top 5 Digital 2011: Food Feeds the Internet's Soul
Magazine sites are finding eyeballs growing out of the Google woodwork looking for recipes and news, health tips and, of course, gossip....
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| 12-21-2011 |
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Top 5 Monthly Mags in January: Lets Grab Some Designers and Get Married
Tracking January magazine ad pages is only the beginning. January is traditionally a slow month and, for many monthlies, the first significant results won's come until March. Of the 153 monthlies tracked in min's boxscores, 87 were down in ad pages...
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| 12-20-2011 |
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Top 5 November Mag Tweets: Its a Runner's World
It was no surprise that Web site traffic was overflowing during November, especially with such events as the ING New York City Marathon, (November 6) (www.runnersworld.com/nyc). But the ING New York City Marathon wasn’t the only factor that helped land...
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| 12-12-2011 |
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Top 5 Mag Group Pubs Jan-Sept.: Wenner Was the Ad-Page Winner
Moving into the last weeks of 2011, min takes a look at magazine group publishers' boxscore data for January - September 2011 versus 2010. Of the 23 consumer groups listed, 10 showed gains in ad pages. Biggest performer was Wenner Media (totaling 290.37...
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| 11-28-2011 |
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Top 10 Monthlies of 2011: When Advertisers Follow Fashion
Let’s talk about the good news first. It seems like ad-page gainers for such fashion magazines as Time Inc.’s People StyleWatch (1,306 January -December ad pages), Condé Nast’s Vogue (2,514) and Time Inc.’s InStyle (2,547) had...
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| 11-07-2011 |
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Top 5: Humphries Might Not Have Kardashian, But Sure Has Tweeters
We published the October Twitter Watch in this week's (November 7) min and no surprise, the celebrity magazine sites on Twitter made their mark. Take a look at the top 3 twitter magazine sites. 1) Time makes it to the top of our Twitter chart in October 21...
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| 10-31-2011 |
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Top 5 August Digital Gainers: Kardashians, Smiths and bin Laden, Oh, My!
Like news during the summer months, online traffic can be driven by a lot of off-beat story lines and traffic flows. Back in the day when the desktop and office/university traffic were key drivers of activity, summer sang the blues when it came to page views...
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| 10-25-2011 |
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Top 6 Mags in November: What Do Portia, Ellen, Katie, and Nia Have in Common?
They are all celebrities that are featured on the covers of ad-page winning-November magazine covers: Portia de Rossi and Ellen DeGeneres (Architectural Digest), Katie Holmes (Marie Claire) and Nia Long (Ebony). All six of our top magazines (including...
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| 10-11-2011 |
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Top 5: Enthusiast Titles are Guitar Pickin' Music to Advertisers' Ears
min's IMS/The Auditor prepared Enthusiast chart reveals that the Medford, Ore.-based musical-instruments retailer, Musician's Friend, provided quite a "jam session" for the guitar-centric music magazines (such as Guitar Player (+23.04%) in buying 38...
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| 09-23-2011 |
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The Third-Quarter Boxscore Slump: Weeklies and Biweeklies
Cumulative for the weeklies dipped from -1.04% through June to the present -2.23%, as the economic uncertainty took its toll. But Bloomberg Businessweek went up, from +15.81% to +22.70%, as its impressive momentum under publisher Hugh Wiley...
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| 09-22-2011 |
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Top 5 October Monthlies: Worth More Than 60 Cents
The monthlies' October 2011 ad-page performance showed more trick than treat in the September 19 min. Ad-page totals for the 154 tracked magazines had a weak 55-up/99-down ratio versus Oct. 2010. The cumulative differential resulted in a solemn -8.03%...
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| 09-15-2011 |
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Top 5 Group Pubs: First Half Puts Condé in 'Vogue'
As we take a look at the group publishers' ad-page review for first-half 2011 versus 2010, we count 22 (with Hachette Filipacchi Media now fully nestled in Hearst Magazines) in the mix. Condé Nast (19 titles) is the ad-page-gain leader with +280.72...
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| 08-29-2011 |
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Vogue.com, SportingNews.com and Self.com Lead Y-o-Y Page View Growth Among Magazines
This week in min we feature our comprehensive run down of year-over-year growth among magazine Web sites, comparing June 2010 to June 2011 metrics. Most consumer titles enjoyed double digit increases in the last year, but a select few blew the doors off their...
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| 08-23-2011 |
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Top 6 September Monthlies: Come Fly With Me
You never know when you might need your own private plane. Well, at least if you are in the affluent Robb Report set. Its Sept. 2011 Private Aviation Guide helped boost the issue's ad pages by 28.35 to 111.67. Other magazines in our top 6 are the...
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| 08-10-2011 |
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Top 5: Men's Mags Showed Advertising Mileage in First-Half 2011
The August 8 min looked at men's magazine advertising pages and ad categories for the first half. Interesting to note that automotive advertising is making a comeback. In the 20th century, automotive was magazines’ biggest advertising engine by...
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| 08-09-2011 |
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Top 5: Teens Tweet with Seventeen and Marie Claire
To take a break from the heat politically, financially as well as physically, we watched the summer chatter on the popular magazine sites at their Twitter homes. Tracking the top five with the highest % gains of additional followers from June to July, there...
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| 07-25-2011 |
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Top 5 Women's-Fashion Mags' 'Fall Previews': Vogue and Marie Claire Take to the Ad-Page Runway
Of the 27 women's fashion/beauty magazines' September 2011 "Fall Previews" that we track in min, 15 had ad-page gains compared with 2010. What helped was new, renewed or increased advertising from these beauty manufacturers...
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