| Displaying 1 - 20 of 1690 matching stories. |
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| 02-10-2012 |
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Foreign Affairs Lets Digital Drive Success
The 90-year-old buttoned down and serious-minded Foreign Affairs journal has sported that signature powder blue cover for decades. But the brand has leveraged a fresh look online to drive cross-platform success. The brand’s vibrant digital feeds of...
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| 02-10-2012 |
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UBM TechWeb Uses New Apps to Guide Event Attendees
Mobile media and industry events appear to be made for each other, but most b2b publishers have only been experimenting with apps and mobile sites that help guide their conference attendees. UBM TechWeb is aiming to make mobile apps a standard part of their...
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| 02-09-2012 |
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Smithsonian Turns Magazine Into Touch Museum on iPad
Venerable print brand and legendary museum Smithsonian meets the shiny new object. Smithsonian magazine yearns to become something closer to a living museum as it finally brings its monthly title to the iPad in a fully enhanced edition. Selling for $3.99 an...
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| 02-08-2012 |
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The Other 89%
This isn’t a typo. I am not referring to the 99% movement that began to sweep the country last year. But, an important data point was released by GFK/MRI late last year that is worth noting: the 89%! What am I talking about? Back in November, GFK/MRI...
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| 02-08-2012 |
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Huh? Most Tablet Mag Readers Are Fine With Facsimiles
After designing all of that eye candy, tap functionality and whirling dervish interfaces, publishers may be disappointed to hear that many users would just as soon their tablet magazines calm down. According to the latest survey of GfK MRI’s iPanel of...
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| 02-08-2012 |
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Domino Brand Returns For Special Issues
Among the many casualties of the Great Recession in both the U.S. economy and the magazine industry in the last few years, Domino magazine has been among the most missed. In fact in our own May 2010 poll at minonline, Domino was declared the “most...
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| 02-07-2012 |
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The Atlantic Brings Civil War Issue to the Web
Marking the 150th anniversary of the American Civil War, one of the few American magazines that was there to witness the original event issued a digital version of its commemorative issue this week. The Atlantic was but four years old when hostilities broke...
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| 02-06-2012 |
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You Pinterested, Yet?
As Facebook filed last week for a initial public offering (IPO) that could value the company at up to $100 billion, it is easy to presume that the social media competition has been won. Nothing could be further from the truth. Remember Friendster? Remember...
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| 02-06-2012 |
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MyRecipes and Cooking Light Harness Pinterest’s ‘Mouth-Watering’ Power
Foodie magazines and sites have known for years that people love images of luscious dishes. Call it cooking porn, but recipe hunters and food aficionados will rifle through casserole slideshows looking for just the right one. And so it was inevitable that a...
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| 02-06-2012 |
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Video Will Lead Digital Ad Growth
As yesterday’s (Feb. 5) Super Bowl and its astronomical ad rates continue to attest, brands love video. And while the formats and modes of access are quite different online from TV, marketers find the video spot understandable, reliable, and impactful...
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| 02-06-2012 |
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Simple, But Key Digital Lesson Learned in 2011
As we turned the corner into the new year and I reflected on lessons learned in 2011, there was one insight I believe is of genuine importance to fellow magazine publishers: Have the right support system in place to enable an unfettered move to digital. As...
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| 02-03-2012 |
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Longform for iPad Highlights Best of Magazine Writing
Two years old this April, the Longform.org project is a Web site after the magazine publishers’ hearts. In a world of online blog posts, Tweets and unedited breaking news, it champions the art of the considered long piece. The site curates Web content...
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| 02-03-2012 |
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The Atlantic Sites Claim Personal Bests In January
What Halloween and Thanksgiving were to women’s service sites, the hot political season is to political and public affairs destinations. The Atlantic announced this week that it set a new personal best in January for its major locations. Drawing 14.3...
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| 02-02-2012 |
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Pinterest Drives More Referrals Than Google+
The image pinning social network that has become the darling of many women’s service magazines of late is also a breakout star in the Internet traffic ecosystem. According to the latest figures from referral traffic analytics company Shareaholic...
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| 02-02-2012 |
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Hills Named GM of AllYou.com
The former general manager of Reader’s Digest Digital Jonathan Hills has joined Time Inc. Lifestyle Group’s ALLYOU.com. Hills will oversee strategic development and business partnerships, content and...
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| 02-01-2012 |
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Hot Rod Peels Out On the iPad
We should say at the outset that the Hot Rod magazine compilation of classic content is precisely what more enthusiast books should be doing with this platform. Magazines for hobbyists, whether racing car nuts or quilters, have a special place in...
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| 02-01-2012 |
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Forrester Names Top (Big) Mobile Agencies
In its first “Wave” report ranking the capabilities of mobile marketing agencies, Forrester focused on the larger names in the industry associated with many of the endemic ad services brand names. While SapientNitro’s mobile efforts were...
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| 01-31-2012 |
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Men Like Their Tablet Mags, Too
While magazine apps like O, The Oprah Magazine, Martha Stewart Living and People vie for the many women who have embraced iPad, Nook and Amazon tablets, men are actually the most interested in reading their magazines on a tablet device. According to Gfk...
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| 01-31-2012 |
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UBM Canon Pharmaceutical Group Reorganizes
United Business Media’s UBM Canon division is reorganizing its Pharmaceutical Media Group to create a more integrated offering to clients and readers. An executive shuffle involves promoting associate publisher Daniel Becker to brand director...
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| 01-30-2012 |
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Discounting Works in App Stores
Price matters with consumers when it comes to apps, even though many are already priced to move. According to app analytics company Distimo’s recent survey of price points affecting sales in iOS and Android stores, the average revenue for a top 100...
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Internet Sales Guidebook