| Displaying 1 - 20 of 827 matching stories. |
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| 03-16-2010 |
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NY Times Looks for Licensing Revenues in Web Video
Print brands are TV brands now. The Web has made multimedia production imperative, and with over 40 billion streams served in a given month in the U.S. alone, Web users have declared loudly that they want their Web video. But how do publishers make the most...
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| 03-16-2010 |
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Facebook Visits Finally Surpass Google
In something of a milestone in the Internet transitioning to a socially-driven rather than purely task-driven environment, visits to Facebook for the week ending March 13 surpassed those to...
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| 03-15-2010 |
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ESPN Brings The Game to Sprint
ESPN has launched an ambitious slate of streaming video content on mobile carrier Sprint’s Sprint TV service. ESPN Mobile TV plans to broadcast up to 100 live sporting events in the next two months to some of Sprint’s most popular handhelds. More...
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| 03-11-2010 |
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Playboy Gets Into the Video Game
As Playboy Enterprises CEO Scott Flanders says often, part of his mission in salvaging the beleaguered Playboy magazine and its business is to license, license and license the crown jewel in the PEI crown – that brand recognition. In the past Playboy...
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| 03-11-2010 |
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Hoover’s Mobile App Dials Up a New B2B Model
When is another branded media iPhone app a bit more than just another branded media iPhone app? I mean, don’t we get enough of those? Well, for openers, the new Hoover’s Near Here app hits you with a $29.99 ($19.99 for a limited time) price point...
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| 03-11-2010 |
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Sony Reader Puts Magazines on Its Newsstand
Magazines and newspapers will play a more prominent role in the Sony Reader store moving forward. Sony announced today that it has expanded the number of periodicals available to Sony Reader owners for immediate download to their wireless devices. Among the...
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| 03-11-2010 |
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Get Beyond the Click
One of the watchwords this season among digital media buyers is measuring display ad effectiveness beyond “last click attribution.” Much to the chagrin of publishers who charge advertisers for Web ad “impressions” or CPMs, marketers...
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| 03-11-2010 |
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Oracle, Angie and eWeek Lead Digital Magazine Publishing
On average 17.4% of total circulation for BPA-audited publications now comes from digital editions, according to the organization. The move to digital formats is far from a tsunami, in that circulation in the format increased only 2% in the second half of...
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| 03-10-2010 |
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EE Times to Form EE Life Community
United Business Media’s engineering title EE Times will launch a new professional social networking product aimed at the electronics industry in the second quarter of this year. The EE Life Community will be the centerpiece of what the company is...
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| 03-10-2010 |
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Premier Guitar iPhone App Strikes a Different Chord
Among the torrent of magazine branded mobile apps in recent months it is hard to find new ideas. But just when you are about to yawn at the next me-too mag app, something a bit different actually comes to the fore. Guitar enthusiast book Premier Guitar has...
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| 03-10-2010 |
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Tanner Becomes TVGuide.com GM
Longtime marketing head and business development lead at TVGuide.com, editor-in-chief Christy Tanner, has been appointed general manager of the popular entertainment...
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| 03-09-2010 |
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Digital Marketing Spend to Overtake Print This Year
The long-awaited print-to-digital tipping point is about to be passed. According to information industry consultancy Outsell, the level of marketing spend on the Web and in print will finally cross over this year, with $119.6 billion of revenues flowing...
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| 03-08-2010 |
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iPad to Be Bigger than iPhone? Nibble on Kindle?
The buzz over Apple’s April 3 release of the iPad tablet device is not confined to desperate print moguls looking for digital salvation…although there are a fair number of those wishful thinkers, too. According to market research ChangeWave, an...
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| 03-03-2010 |
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Facebook Likes People Mag and Broadcast News
Does Facebook traffic favor TV brands and does Google News favor print? Facebook has become an enormous driver of traffic to news and information sites in the last year. As we reported recently, metrics firm Hitwise found that this popular social network even...
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| 03-02-2010 |
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SI Brings On the Video
Coming off its most trafficked month ever, SI.com this week launches an ambitious slate of video programming in an effort to bring the venerable sports brand into the multimedia mainstream and offer a counterpoint to TV-fueled rival ESPN.com. A new in-house...
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| 03-01-2010 |
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Slate V Reboots Video Site
The video offshoot of the Slate brand Slate V relaunched late last month with enhanced features and new organization. The site now greets you at the home page with a carousel of oversize splash pages for its top new videos. A drop-down channel menu gives...
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| 03-01-2010 |
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This Opinion Just In: Atlantic.com Thinks Again
The new design at TheAtlantic.com puts forward the magazine site’s evolving role as an aggregator and generator of opinions across politics, business and culture. Launched late last week, the new site takes a channel-based approach to organizing its...
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| 02-26-2010 |
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Bizo Targets C-Suite’s Web Haunts
The b2b ad network Bizo is hoping to widen its targeting to include upper-level executives in a new deal with affluent media group Martini Media. The combination of technologies and databases between the two online ad nets will aim at upper-level executives...
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| 02-26-2010 |
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Vogue iPhone App Connects Users With Advertisers
Thumbing through the eye-catching (and relentless) advertising pages in Vogue has been the favorite sport of fashionista wannabes for generations. With the new and perhaps overdesigned VogueStylist iPhone app, Condé Nast effectively turns the...
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| 02-24-2010 |
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McGraw-Hill Cooks Up 'eChapters in an Instant'
The trend toward munchable media in the business information space continues as McGraw-Hill follows Harvard Business Review and FT Press in breaking its book-length content down into small, digital bites. McGraw-Hill Professional is releasing “Select...
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