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48%			Why Nonendemic Advertising Is Good Business For Food Network / Parenting October 26, 2009 At min s September 30 Bottom-Line Leadership for Magazine Brands conference, MagazineRadar president Todd Krizelman raised eyebrows with this interesting revelation: many magazine executives are finding a great deal of success in nonendemic... http://www.minonline.com/min/12494.html



52%			Analysis: Mobilize or Die? October 26, 2009 Last week, Morgan Stanley s Mary Meeker gave what may prove to be a landmark presentation on the future of the Internet. If media companies weren t already convinced in the last year that they had better have a comprehensive mobile strategy by now... http://www.minonline.com/mindigital/12512.html



48%			Digital Boxscores Preview: August Sizzles for Some October 23, 2009 August is supposed to be the month of dog days for Internet traffic, but according to our Digital Media Boxscores in Monday s issue of min, a number of magazine brands refused to wilt. It was all about the September issue at... http://www.minonline.com/mindigital/12470.html



32%			Josh Stinchcomb Named Condé Nast Digital Publisher October 22, 2009 Oct. 22 promotion of Condé Nast Digital executive business director Stinchcomb is contrary to CN's huge staff reductions on the print side and evidence that the company's future will be far more digital than now.. Stinchcomb was in charge of... http://www.minonline.com/news/12469.html



32%			GQ, Other Conde Titles to Launch iPhone Editions October 22, 2009 éIn short order this year the iPhone has become a place where magazines are planting a stake in the ground for moving their brands aggressively into mobile devices. Condé Nast already has apps for its Style.com, Lucky and Epicurious brands, but... http://www.minonline.com/mindigital/12465.html



32%			InStyle s New Moon Makeover October 22, 2009 Some good ideas are so obvious you wonder why publishers hadn t thought of them earlier. InStyle.com has had a personal makeover tool for a while that has been a roaring success both at its site and in a blockbuster Facebook app. Like many makeover... http://www.minonline.com/mindigital/12460.html



52%			Steal This Idea: Tweeting Don Draper October 22, 2009 More than a year after PR consultant Carri Bugbee made a huge splash by portraying the characters of the Mad Men TV series on Twitter, she hardly can believe media companies haven t ridden this wave. I thought when the Mad Men characters got a... http://www.minonline.com/news/12467.html



32%			Consumers Claim They Like Socially Conscious Brands October 21, 2009 Despite the recession, consumers are still spending with companies and brands which have a social purpose. Such is the key finding of a new survey released by Edelman, which examines consumer spending globally during the downturn. The survey... http://www.minonline.com/eyeonadv/min/12463.html



42%			Vetting the Ad Technologies October 21, 2009 I was hoping by now we would see ad technologies consolidated into a manageable few. Instead there s been an exponential growth in technologies ad exchanges, ad optimizers, data exchanges and the old faithful behavioral targeting network promising... http://www.minonline.com/news/12466.html



32%			Digital Ad Spend to Rebound Slowly October 20, 2009 Despite the rebound in optimism for the economy in general and digital media in particular, eMarketer says it will be a long slow trod out of the woods of this ad recession, even for digital platforms. Senior analyst David Hallerman has revised his... http://www.minonline.com/mindigital/12450.html



32%			Top 5 Monthlies: Giving Women What They Want October 20, 2009 As we crunched the numbers for November, we spoke to the publishers of the top three monthly magazines in the mix that had the highest number of ad-page gains. The theme of success was clear: Reach the modern woman who knows what she wants and... http://www.minonline.com/news/12451.html



42%			Get in QUE: b2b Gets an e-Reader of Its Own? October 20, 2009 Consumer magazine and newspapers are falling all over themselves to embrace the next generation of dedicated digital e-readers, but where does that leave b2b, the one segment that could well be the most receptive to these enhanced reading... http://www.minonline.com/mindigital/12449.html



32%			Fighting The Iphone Winner-Take-All Mythology October 19, 2009 It is well to remember, after 2½ years of hype and hosannas about the game-changing Apple iPhone, that even within the smart phone universe in which it swaggers, the device accounts for only 13% of worldwide market share. More importantly, the... http://www.minonline.com/min/12426.html



32%			Hearst's Designer Visions Are 'Gilt'-Edged October 19, 2009 Thom Filicia for House Beautiful The Big Chill . Oct. 13 opening of Hearst Magazines' Designer Visions was highlighted by the appearance of Susan Lyne, the 2004-2008 Martha Stewart Living Omnimedia president/CEO (and 2002-2004 ABC Entertainment... http://www.minonline.com/frontlines/businesscasual/12438.html



32%			b2b Leaders List Stocked With Food and Pharma Titles October 19, 2009 Some publishers warned of a hard, slow summer of print sales and a lingering bottom, but a number of titles from resilient segments are showing appreciable growth so far this year and in July. Exactly 10% of the b2b titles IMS tracks (23 of 230)... http://www.minonline.com/b2b/12441.html



32%			Vision Monday Event Sets Sights on Franchise Building October 19, 2009 For 22 years, Jobsonâ€™s Vision Monday has been covering the optical industry, reaching more than 20,000 of the industryâ€™s key decision makers, including optometrists, opticians, ophthalmologists, optical laboratory owners and retail managers... http://www.minonline.com/b2b/12443.html



32%			The Patient Is Stabilizing, Doctor October 19, 2009 Some Healthcare Segments See Leveling Off of Ad-Page Dips After substantial declines in the primary care and multi-specialty branch of medical publishing throughout this year, that segment of the PERQ/HCI data is showing signs of leveling off in... http://www.minonline.com/b2b/12446.html



32%			Wired Gets Unwired: Mobilizes Latest Issue October 19, 2009 Wired magazine is partnering with mobile image recognition company kooaba to bring print-to-mobile to a different level of functionality.Take a cell phone picture of any page in the latest issue of Wired and the downloadable mobile app kooaba will... http://www.minonline.com/mindigital/12436.html



32%			American Photo And Popular Photography Get Cover Overhauls October 19, 2009 They are two of the five enthusiast magazines acquired last spring by Bonnier Corp. from Hachette Filipacchi Media ( Boating / Flying / Sound & Vision are the other three), and the clear imprint comes with the November issues. Logos have changed... http://www.minonline.com/min/12423.html



32%			Wizard Gets Geek Chic On October 19, 2009 The founder and publisher of Wizard magazine, Gareb Shamus, is partnering with Gamespy investor Peter Levin and Peter Guber, CEO of Mandalay Entertainment Group to launch GeekChicDaily as a Web site and daily email newsletter. The topic is all... http://www.minonline.com/mindigital/12437.html

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