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Min's Advertising Report Archives

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10-01-2007		min's Special Issues min’s Special Issues is a special publication of min that demystifies the media buying experience by focusing on the campaigns, the strategies and the people who are pushing the needle among magazine brands....



10-01-2007		Advertorial: Reader's Digest, "Service Stars" -- Four-Part Advertorial Series for U.S. Army For families of young people who are Army recruits or who are in the process of deciding to join, it can be a psychological ordeal, particularly when the country (as it is now) is engaged in a war overseas. Last year, Reader’s Digest, in partnership...



10-01-2007		Custom Publishing Project: MindShare/Time Warner/American Express, The Ticket Last year, American Express teamed up with four top Time Warner magazines—Sports Illustrated, People, Entertainment Weekly and Time—to create “The Ticket,” which was the name of a custom 11x17 glossy broadsheet publication that...



10-01-2007		Event/New Event Programming: National Geographic Magazine, Experience Parks and Conservation In addition to disseminating geographic knowledge to budding explorers and aficionados, National Geographic Magazine’s other prime mission is promoting the conservation of the world’s most precious natural and historical resources. Last year, it...



10-01-2007		Top Integrated Marketer: Yung Moon, Executive Director of Creative Services at SELF Magazine “If you had asked me when I was a kid what I would be doing in 20 years, this is not necessarily where I would have imagined ending up,” muses Yung Moon, executive director of creative services at SELF magazine. Trained to be an artist, with...



10-01-2007		Sweepstakes: SmartMoney, "The Fantasy Portfolio Manager Challenge" A fantasy come true: what do you get when you combine two passions of affluent Baby Boomers—investing and baseball—and use it to leverage a vehicle from a popular auto brand? You get “The Fantasy Portfolio Manager Challenge,” an...



10-01-2007		Print/Online Bundle: WIRED Media, Xerox Custom Cover Project Recently, WIRED Media, in partnership with Xerox, launched a program that made many tech-savvy consumers realize their dream: they got to be on the cover of WIRED, albeit in an unconventional way. Dubbed the Xerox Custom Cover program, which ran from March to...



10-01-2007		Platinum Winner: Bonnier Corp., Field & Stream's Heroes of Conservation Preserving wildlife is an important crusade for many outdoorsmen. In September 2005, this was given wider scope in a Field & Stream article entitled “Heroes of Conservation,” which honored those engaged in local conservation efforts. From this...



10-01-2007		Platinum Winner: People, People's Sexiest Man Alive Series When People magazine crowned the then 29-year-old film heartthrob Mel Gibson as its inaugural Sexiest Man Alive in 1985, little did they know that this annual competition would become a highly anticipated feature. Last year, as speculation mounted over who...



10-01-2007		Total Integrated Program: ESPN, ESPN The Magazine's Next 2007 Ever since its first issue was published in March 1998, ESPN The Magazine, like its parent publisher, the ESPN sports network, has been at the forefront of professional and college sports reportage. Its Next Athlete Award, which began nine years ago, is given...



04-01-2007		The Sweet 16 Issue: Connect and Integrate A Publication of min and min’s b2b Now in its second year, the Sweet 16 once again penetrates deep into the world of advertising and marketing, identifying eight corporate marketing stars and eight of the...



04-01-2007		Brenda White - Vice President, Director of Print investment, Starcom BRENDA WHITE IS AN EXPERT on everything to do with print. And this year, when ad budgets are on the rise – "great news," says White, Starcom vice president and director of print investment –...



04-01-2007		Jeff Bell - Corporate Vice President of Global Marketing, Interactive Entertainment Business, Microsoft "I LOVE MAGAZINES," says Jeff Bell, corporate vice president of global marketing, interactive entertainment business at Microsoft, who admits he is a "harsh critic of publishers and...



04-01-2007		Bill Hebel - Senior Vice President and Media Director, Slack Barshinger Bill Hebel hits the ground running at 6:30 a.m. He spends a half-hour reviewing emails, reads newsletters, then spends the rest of the day in meetings. His clients, all B2B, include Underwriters Laboratories...



04-01-2007		The Sweet 16 Issue: Jan Thompson - Vice President, Marketing, Nissan and Infiniti Nissan and Infiniti will launch some new vehicles this year, and Jan Thompson says their print buy will at least equal last year’s. In fact, it could be better, although she is still "moving dollars and...



04-01-2007		Curtis Smith - Media Director, Integrated Media and Marketing, GlaxoSmithKline Like many of its pharmaceutical brethren, GlaxoSmithKline is "a big supporter of print," says Curtis Smith. "If anything, print spending has increased as we supported more brands," he adds...



04-01-2007		Patricia Gliniecki - Senior Manager, Media Buying, Kraft Foods The love affair between consumer brands and magazines is far from over. Kraft’s Patricia Gliniecki notes that while "integration is definitely a theme," the marketing specialists who buy for the...



04-01-2007		Steven Bloom: SVP, Director of Magazines, Zenithmedia In 2000 and 2001, Steve Bloom was on the online side in general planning at Zenithmedia. As the company (a 10-year-old offshoot of the Publicis family) set about laying off staff to make up for shortfalls when...



04-01-2007		Barbara Borg - Director, Eastern Print Investment, OMD OMD IS IN THE MIDST of change. Right now, the print investment group’s role on most accounts is that of a negotiator. But, says Barbara Borg, "On some accounts, we get to plan and select titles...



04-01-2007		Maggie Knoll - Print Director, Senior Partner, MindShare Chicago Maggie Knoll recently became MindShare’s first print director. "Our department head approached me to tell him the pros and cons of a print team," she says. Through research, she learned there were...



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