| Displaying 1 - 20 of 21 matching stories. |
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| 12-14-2007 |
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An Excerpt from the Most Intriguing & Top Selling Magazine Covers Issue from min & min's b2b press
BARACK OBAMA IN A "LANDSLIDE"; TOM, KATIE (AND BONNIE) ARE "LANDSLIDED." Three years ago, except for his Illinois state senate constituents, Barack Obama would have generated a giant Who's he? The rest is "Horatio Alger...
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| 12-10-2007 |
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There Is A New Look--And Poignancy--In The Redesigned "Reader's Digest."
January 2008 issue (see page 4) brings a new logo and Life Well Shared tagline in the much publicized makeover of the magazine that has been an American institution since 1922. "Digital"-looking cover clearly is reflective of Reader's Digest...
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| 11-05-2007 |
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Group Publishers' First-Half Ad Pages Are In A 17-Up/15-Down Lead.
Result is not surprising given the overall fractional ad-page differentials (monthlies were +1.74% through June). Dennis Publishing's name change to Alpha Media Group puts Blender/Maxim and the since-folded Stuff on top alphabetically, but not so numerically...
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| 10-29-2007 |
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Soundbites from the American Magazine Conference
The circa-500 attendees at the AMC in Boca Raton, Fla., got a MagaBrand earful. Here are five 'briefs": Kliger 1. Jack Kliger as a three musketeer: Hachette Filipacchi Media U.S. president/CEO Kliger, in his "farewell" as Magazine Publishers of...
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| 09-11-2007 |
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September 11th Remembered
In recognition of the sixth anniversary of the September 11, 2001, attacks, we reprint min's fifth-anniversary remembrance from the September 11, 2006, issue. The impact on the magazine community, and how it responded, will forever be indelible. Like December...
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| 09-05-2007 |
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Bill Kupper's Hire as Golfweek President Puts Him Back on 'Course'
Kupper seemingly "hung 'em up" in June when he ended a seven-year-stint as BusinessWeek president (replete with an elaborate farewell party), but in July, Ad Age president Rance Crain invited him to join the board of directors of his separately...
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| 08-22-2007 |
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There Is no 'Tomorrowland' For Disney Adventures
The 1990 launch was the first for Disney's Buena Vista Magazines unit (FamilyFun and Wondertime followed), and the 1.2 million circulation DA stood out for being "dual audience tween," with boys attracted to comic-book...
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| 08-04-2007 |
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Historical Analysis on Murdoch (min + min's b2b exclusive)
Historical Analysis (min + min's b2b exclusive) In the late 70s, Murdoch bought The Village Voice, New York magazine, and The New York Post in separate deals. These three purchases can be seen as a case study of how Murdoch operates. What happened when...
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| 07-31-2007 |
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More on DJ, from Steve Cohn: For The First Time In 75 Years, WSJ Management Should Take Advice From FDR
All of the worry that the Rupert Murdoch/News Corp. ownership of Dow Jones & Co. would "dumb down" The Wall Street Journal can easily be countered by...
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| 07-09-2007 |
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End of Jane Started with the 2005 "End" of Jane Pratt
Jane's July 9 closure by Condé Nast president/ceo Chuck Townsend culminated two very difficult years for the magazine. When Jane Pratt launched her namesake in 1997, she carried over that "in your face" panache for young women that for the...
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| 07-09-2007 |
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Cocktail Weekly Is Stillborn
Bauer Publishing game-plan for the September launch was a women's beauty/fashion/relationships magazine with Cosmopolitan and Glamour...
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| 06-29-2007 |
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With the 10-Million-to-8-Million Rate-Base Reduction,
JANUARY 2008'S NEW READER'S DIGEST WILL REMAIN JACKIE LEO'S MAGAZINE.
First major strategic move--outside of personnel--by Reader's Digest Association president/ceo Mary Berner in her four-month reign is to target RD to younger readers with a total editorial overhaul. Made us wonder whether Berner and hired-in-March RDA...
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| 06-27-2007 |
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The Week's The New Yorker Was Not Born in the U.S.A.
Just the latest in a long line of "we were first" Yankee Doodles from British...
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| 05-21-2007 |
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min Exclusive: Emily Listfield Releases Her Waiting To Surface Cover.
As we have reported (May 1, 2006, et seq.), Waiting to Surface is 2000-2006 Fitness editor-in-chief Listfield's fictitious account of the 1999 "vanishing" of husband/sculptor George Dudding, who has never been seen since taking a late-night Atlantic...
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| 04-17-2007 |
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In the News: On Portfolio
In the Daily News and The New York Post, Steve Cohn says of the new business mag CNP...
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| 04-13-2007 |
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Monday is Also Condé Nast Portfolio's Marketing 'Opening Day'
Much anticipated launch of CNP is getting the expected full “exclusive” splash in today’s (April 16) New York Times (the cover and all the editorial ingredients are there). With the one-year-plus expectations for Condé Nast’s...
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| 04-09-2007 |
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This Week, Two Magazine-"Influenced" Books Are Released: (1) Sally Koslow's Little Pink Slips Is Almost "Fictionally" Autobiographical.
We present these two scenarios: A. Fargo, N.D.-born journalist moves to New York. Serves as McCall's editor-in-chief until being shunted aside for Rosie (May 2001), which fails (October 2002). Launches Lifetime (May 2003), leaves (January 2004), and it fails...
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| 04-09-2007 |
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(2) Cathie Black, Christie Hefner, Etc., Tell How They Got What It Takes?
Longtime New York tv personality Bill Boggs (best-known of his 15 programs is 1970s/ 1980s host on the now-Fox-owned WNYW-TV's Midday Live), who has also been seen nationally on The Food Network, uses How I succeeded examples from Hearst Magazines president...
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| 04-02-2007 |
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Jackie Leo, "Child's" First Editor, Recalls The 1986 Beginning...
She is much better known for her subsequent career--from Family Circle editor-in-chief (1987-1994) to her current editor-in-chief's stint (since September 2001) at Reader's Digest. In Leo's personal Before They Became Stars chapter, she was a Modern Bride...
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| 04-02-2007 |
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Remembering Robert ("Pete") Petersen (1926-2007)...
He lived in Beverly Hills, but we'll bet he was happiest on the San Diego Freeway or anywhere he could drive his favorite cars. For the man born Robert Einar Petersen turned his passion into the Petersen Publishing magazine empire that began in 1948 with the...
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