| Displaying 1 - 20 of 129 matching stories. |
 |
|
| 01-18-2011 |
|
From 'Publisher' to 'Community Director': Staffing Morphs to Match the Shape of Digital
Today’s market requires media companies to diversify their offerings beyond their current core of businesses. Reevaluating staffing and organizational structure will help managers achieve this needed diversification, and having the right person in...
|
|
|
|
| 01-06-2011 |
|
Complacency the Enemy of b2b Trade Show Success
I love the New Year's holiday for the same reason I love working in trade shows. The New Year gives you time to reflect and examine what worked and what didn’t. It provides an opportunity to set some resolutions for Jenn Heinold improvement, a reason...
|
|
|
|
| 01-04-2011 |
|
Will CES 2011 Be the Mobile Moment for b2b Media?
In 2010, Apple created the "media" tablet category, and it's estimated that the company has sold over 13 million units since it started shipping the iPad in Colin Crawford March. As we enter the new year, no serious tablet OS or competitive apps...
|
|
|
|
| 12-16-2010 |
|
Track Leads to Generate Customer Value and Quantifiable Results
We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results—an active customer—is an important driver of the marketing and sales relationship....
|
|
|
|
| 10-04-2010 |
|
min Q&A: Don't Drown in Data, Says MSLO's Christine Cook
MSLO's Christine Cook, who will be speaking at the min day Digital Summit on November 9, advises magazine brands not to fear change—instead, they should be inspired by recent innovations and focus on new opportunities....
|
|
|
|
| 09-14-2010 |
|
min Q&A: The Parenting Group's Greg Schumann on Digital Discipline
Magazine brands continue to grapple with strategies for expansion to digital platforms. But according to Greg Schumann, VP/group publisher of The Parenting Group, mapping out a strategy is “the easy part.” Schumann will elaborate on digital...
|
|
|
|
| 06-04-2010 |
|
min Q&A: Bonnier's Hano on iPad's Ad Challenges
As magazines leverage digital platforms to drive revenue, they must remain focused on meeting the needs of the customer. In this Q&A, Gregg Hano, group publisher at Bonnier Technology Group, talks about creating innovative strategies to meet the goals of both the brand and the reader....
|
|
|
|
| 08-05-2009 |
|
min Announces 2009 Sweet 16
What do Michael Keaveny, media supervisor at Razorfish and Alison Giordano, VP of global sponsorships for MasterCard International have in common? They are just two of the top media buyers and brand marketers whose magazine advocacy make them a natural fit...
|
|
|
|
| 02-06-2009 |
|
Are you in yet? Join the min Media Group on LinkedIn
We've launched on LinkedIn the min Media Group, which is for media professionals at...
|
|
|
|
| 01-30-2009 |
|
Top 5 b2b Mobile Sites
Mobilizing b2b media seems like a no-brainer. This doesn’t take any market research. Just look at your colleagues and see how much of their time is spent nose deep in their smartphones, checking email. Shouldn’t all of their trade e-newsletter hot...
|
|
|
|
| 01-16-2009 |
|
Top 5 Magazine Vodcasts You Have to See
At the risk of receiving even more snarky notes about the podcasts he “must have missed—amazingly,” Digital Media Editor Steve Smith returns to the iTunes library this week in search of video counterparts to last week’s list of...
|
|
|
|
| 01-09-2009 |
|
Top 5 Magazine Podcasts You Have to Hear
Have you heard a good magazine lately? Some of the best magazine content online comes to us in the form of podcasts. Don’t miss these gems hidden deep within the netherworld of iTunes. Steve Smith, min’s digital...
|
|
|
|
| 12-11-2008 |
|
Top 5 b2b Magazine Website Gains
This week’s top 5 shows final unique visitor percent gains for b2b magazines’ websites. We took the most recent data available from min’s b2b digital boxscores and looked at October vs. September of 2008. We considered b2b magazine websites...
|
|
|
|
| 11-17-2008 |
|
2008 Was An Advertising Annus Horribilis For The Monthlies.
We know the primary reason: the meltdown on Wall Street caused by the banking/brokerage collapse. The impact spread this fall like a prairie fire, and with many companies at or on the verge of bankruptcy (Circuit City and General Motors are now the most...
|
|
|
|
| 09-25-2008 |
|
Entertainment Weekly Spoofs TNY
Even the best jokes are soon forgotten, so thank goodness for Entertainment Weekly's stellar memory. Their Oct. 3 cover features Jon...
|
|
|
|
| 09-22-2008 |
|
Paste Goes Local
Independent music and culture magazine Paste is capitalizing on what is becoming an increasingly popular business model through which magazines add localized content in various cities throughout the U.S. Paste:Local is essentially a series of city-specific...
|
|
|
|
| 09-19-2008 |
|
Top 5 Ad Page Gains for October
For this week's top 5, we took at look at October's monthly magazine ad pages (100 or more) and found that fall definitely has more than one meaning. Many...
|
|
|
|
| 09-05-2008 |
|
Top 5 Most Interesting Shelter Mags' Sept. Issues
With Autumn approaching, we at min thought we'd embrace the changes that it brings and look to shelter magazines for ideas on how to make our seasonal transitions as stylish and up to date as possible. Numerous shelter magazines' September issues focused on...
|
|
|
|
| 09-03-2008 |
|
Choose BabyTalk's Favorite Baby
Bonnier Corp.'s BabyTalk magazine wants your help in choosing Babytalk's favorite...
|
|
|
|
| 08-29-2008 |
|
Top 5 Political Magazine Websites' Campaign Blogs
With last night’s DNC wrap-up and this morning’s Republican VP pick announcement fresh on our minds, min decided to look at political magazine websites' campaign blogs for this week’s top 5 list. Of course, there are more campaign blogs out...
|
|
|
|
| Pages: [1] 2 3 4 5 6 7 Next » |
.jpg)
Internet Sales Guidebook