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08-05-2009		min Announces 2009 Sweet 16 What do Michael Keaveny, media supervisor at Razorfish and Alison Giordano, VP of global sponsorships for MasterCard International have in common? They are just two of the top media buyers and brand marketers whose magazine advocacy make them a natural fit...



02-17-2009		min Marketing Masters Top Integrated Marketer: Brandon Starkoff Brandon Starkoff Vice President/Global Account Director, Starcom Worldwide Mastering the Fundamentals As one of his agency’s top innovators, Brandon Starkoff is a leader when it comes to brainstorming, developing and implementing integrated marketing...



02-17-2009		min Marketing Masters Top Integrated Teams: ESPN: The Magazine Champions on the Field It’s been over three years since ESPN: The Magazine launched their integrated marketing initiatives but since that time, the sales/marketing team has become a leader in this area. Whether it’s putting together a multimedia...



02-17-2009		min Marketing Masters Top Integrated Teams: National Geographic and DraftFCB Winning Duo Last year, the partnership of National Geographic and ad agency DraftFCB went beyond the parameters of traditional advertising to create for client Dow Chemical Co. an in-book map supplement that focused on access to drinking water. The program...



02-17-2009		min Marketing Masters Top Integrated Teams: Meredith & Starcom Last year Meredith and Starcom teamed up to create the Fresh Start program, which set a new standard of excellence in integrated marketing. Recently, Meredith 360’s chief innovation officer Jack Bamberger spoke to min about why these two seemingly...



02-17-2009		min Marketing Masters Top Integrated Teams: Rodale Inc. For this year’s awards, Rodale’s integrated programs, such as the notable Saturn Detour initiative,were winners in three categories—including this one, which honors overall team excellence. Rodale is smaller than some other media companies...



02-12-2009		*min's New Yorker* Caption Contest Winner Is...** ...David Karatz. Since min began its holiday-season cartoon caption contest in 1999 (before TNY began offering it to readers on a weekly basis), Karatz's entry captions have...



02-11-2009		*Michelle Obama Sets a Vogue* First Lady 'First'** Michelle Obama's March 2009 Vogue cover sets a precedent because of its appearance in this all-important month. Hillary Clinton's December 1998 cover occurred nearly six years into...



02-06-2009		Are you in yet? Join the min Media Group on LinkedIn We've launched on LinkedIn the min Media Group, which is for media professionals at...



01-30-2009		Top 5 b2b Mobile Sites Mobilizing b2b media seems like a no-brainer. This doesn’t take any market research. Just look at your colleagues and see how much of their time is spent nose deep in their smartphones, checking email. Shouldn’t all of their trade e-newsletter hot...



01-23-2009		Top 5 Online Slide Shows Words and pictures, layout and captioning remain the special recipe of immersion magazines offer us. The digital world, which requires little discipline when it comes to all of these elements, can drop us into bottomless pits of text and meaningless...



01-19-2009		Inauguration 2.0?: What Mag Sites Are Doing Despite the freezing millions in Washington, D.C., itself, most Americans will be at their desks today and monitoring the Inauguration via their PC. This is a test of news brands and their online allure: who goes where online for events like this, both today...



01-16-2009		Top 5 Magazine Vodcasts You Have to See At the risk of receiving even more snarky notes about the podcasts he “must have missed—amazingly,” Digital Media Editor Steve Smith returns to the iTunes library this week in search of video counterparts to last week’s list of...



01-09-2009		Top 5 Magazine Podcasts You Have to Hear Have you heard a good magazine lately? Some of the best magazine content online comes to us in the form of podcasts. Don’t miss these gems hidden deep within the netherworld of iTunes. Steve Smith, min’s digital...



12-31-2008		2008 Magazine Necrology: CosmoGirl!, Golf for Women, Quick & Simple... There are probably no magazine brands more profitable than People and Cosmopolitan, yet teen spinoffs proved to be the Achilles Heel for both. CosmoGirl!, which launched in August 1999 and quickly made founding editor-in-chief (1999-2003) Atoosa Rubenstein a...



12-19-2008		Top 5 Ways Your Magazine Can Succeed in 2009 With the holiday season in full swing and the end of the year rapidly approaching, now is the time to think about what happened to the media industry in 2008 and what can be done in 2009 to prevent more of the same. Predictions are not optimistic, but I...



12-19-2008		2008: The Year of the Journalist 2008 was definitely a good year for journalism. Young or old, online or in print, this year brought us the...



12-19-2008		Spry, Future Claw Among Most Interesting Launches of 2008 Granted, there was no Condé Nast Portfolio-like blockbuster in 2008, but University of Mississippi journalism-department chairman Samir Husni--whose Guide to New Magazines has tracked launches since 1985--tells min that the poor economy did not...



12-16-2008		Follow the Money: Promoting Magazines & Books More Efficiently It's no secret: Both the book and magazine publishing industries are hurting. Book sales grow anemically, primarily due to price increases, but the number of units sold is decreasing. Magazines are hurting because their circulation totals are dropping...



12-15-2008		Sobriety of Search Engine Strategies Chicago For any that did not attend, Search Engine Strategies Chicago last week turned out to be worth combating the nine-degree, snowstorm-laden week of weather. The smaller crowd meant a more intimate setting, which made for an engaging experience. The main...



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