| Displaying 1 - 20 of 194 matching stories. |
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| 12-02-2008 |
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Integrated Packages More Than Print, Events, Web site Triad
Integrated marketing packages are what advertisers want, according to Mark DiMassimo, founder, CEO and chief brand officer for agency DiMassimo Goldstein (DAGO). For a short while, it seemed that if business publishers could get a handle on their Web sites...
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| 11-25-2008 |
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Zinio Invites Web Surfers to Step INSIDE
Ever read an article in a publication that engaged you so much that you sent the link in a mass email to your family and friends? Sure you have. It’s also very possible you received numerous replies complaining that a password was needed to access the...
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| 11-17-2008 |
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Top 5 Ad-Page Gainers: 2004-2008
This week, we wanted to show our readers how 2008 ad pages weathered the economic storm from a broad perspective, so we gathered the top consumer performers from the past five years. As we showed you in last week's top 5, Style Watch (People) was the magazine...
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| 11-17-2008 |
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2008 Was An Advertising Annus Horribilis For The Monthlies.
We know the primary reason: the meltdown on Wall Street caused by the banking/brokerage collapse. The impact spread this fall like a prairie fire, and with many companies at or on the verge of bankruptcy (Circuit City and General Motors are now the most...
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| 11-14-2008 |
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Top 5 Monthly Mags, Year-End Totals
For this week's top 5, we looked at monthly magazines' year-end totals. Out of the 164 monthlies that we track in min, only 27 actually gained from January through December of 2008. Based on 500 or more ad pages, these are the top five with the highest...
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| 11-12-2008 |
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More min magazine 2008 Uphots: Keith Grossman
Keith Grossman Eastern Advertising Manager, WIRED Grossman kick-started off at WIRED as an intern from Cornell, and was so impressive he was hired on as an assistant. At age 24, he was the youngest person in Condé Nast history to win Sales Person of...
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| 11-12-2008 |
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More min magazine 2008 Upshots: Damian Holbrook
Damian Holbrook Senior Writer, TV Guide It all started with Beverly Hills 90210. The prime-time soap had a profound impact on Damian Holbrook, inspiring him to embrace his passion for TV by making a career of covering it. Throw in his encyclopedic knowledge...
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| 11-11-2008 |
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Perspective: Columbia vs. NYU Alumni Mags
Just one glance at the NYU Alumni Magazine provides an idea about the creative, forward-thinking content that lives inside. Once in there, the magazine a wealth of modern design and progress jumps off the page. If politics is the topic of choice, there...
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| 11-11-2008 |
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What was the best launch of the year?
What was the best launch of the year...
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| 11-10-2008 |
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min magazine 2008: Hottest Magazine Launches
Dr. Samir Husni (Mr. Magazine) and his staff sifted through 600-plus titles that were born between Oct. 2007 and Sept. 2008 and came up with 14 new launches, two reinvented old favorites and one hot online launch. See below for the 14 hottest new launches...
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| 11-10-2008 |
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min magazine 2008: Online Launch of the Year
Sporting News Today was named the 2008 Online Launch of the year and was honored by min magazine this morning (Nov. 10) at a ceremony at the Grand Hyatt in New York. About Sporting News Today: Publisher: Whitney Shaw Editor: Jeff D’Alessio Published by...
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| 11-10-2008 |
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min magazine 2008: Upshots
Two people were honored as 2008 min magazine's...
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| 11-10-2008 |
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min Magazine 2008: Launch Publishing Team of the Year
Launch Publishing Team of the Year Tracey Altman (now of Reader’s Digest), Dick Porter, Bob Mattone, Spry Magazine Why do you think the Spry launch was so successful? Altman: Marketers want buys that can go across all media platforms. Selling beyond the...
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| 11-09-2008 |
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More min magazine 2008: Launch Publisher of the Year (at Spry)
Tracey Altman, Launch Publisher of the Year (for Spry magazine), interviewed by Dr. Samir “Mr. Magazine” Husni. Although she has since moved on to Reader's Digest, where she is VP and publisher, Tracey Altman was a prime mover behind the...
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| 11-07-2008 |
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min magazine 2008 Most Intriguing: Christine Iacuzzo
Christine Iacuzzo VP of U.S. Advertising and Marketing, Gucci Gucci star Christine Iacuzzo— a brand-marketing prodigy—can’t keep the lid on her energy. “I always enjoyed being creative—even if I wasn’t doing the actual...
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| 11-07-2008 |
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min Magazine 2008 Most Intriguing: Alain Lemarchand
Alain Lemarchand President & CEO, Hachette Filipacchi Media U.S. The U.S. arm of Lagardère Active has taken on a decidedly deeper French accent. After the September appointment of Alain Lemarchand as president & CEO, the French-based global...
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| 11-07-2008 |
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min magazine 2008 Most Intriguing: Matthew Petersen
Matthew Petersen Senior Vice President, Meredith Integrated Marketing Since taking over at Meredith Integrated Marketing in 2006, Matthew Petersen has redefined a custom-publishing division into a multi-tiered media provider that has grown from 35 to more...
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| 11-07-2008 |
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min Magazine 2008 Most Intriguing: Denise Mosco
Denise Mosco Senior Partner Director Print Communications, mediaedge:cia Named one of Working Mother’s Advertising Mothers of the Year for 2007, Denise Mosco takes special pride in being able to wear a lot of hats, which in her case includes a demanding...
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| 11-07-2008 |
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min Magazine 2008 Most Intriguing: Wenda Harris Millard
Wenda Harris Millard President, Media, & Co-Chief Executive Officer, Martha Stewart Living Omnimedia Wenda Millard is Living large. The former president and member of the board of directors of Martha Stewart Living was elevated to Co-CEO in June on the...
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| 11-07-2008 |
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min Magazine 2008 Most Intriguing: Steve Sachs
Steve Sachs President, Real Simple Steve Sachs has executed a simple strategy to make Real Simple one of the most successful brands in the women’s service category. “The inherent promise behind Real Simple—making women’s lives easier...
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