| Displaying 1 - 20 of 133 matching stories. |
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| 10-07-2008 |
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Facebook, MySpace Reign Supreme in Mobile Network
According to a survey conducted by ABI Research, Facebook and MySpace are the most popular social networking destinations for mobile phone users. The study found that 46% of those who use social networks have visited their favorite services on a mobile...
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| 10-06-2008 |
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Yahoo/Google Deal Draws Industry Ire
According to an article that appears in the October 6, 2008 issue of The New York Times, the Justice Department's anti-trust probe of the advertising partnership between Google and Yahoo has uncovered deeply seated resentment among some of the industry's...
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| 10-02-2008 |
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Local Online Ads: A Struggle for Top Brands
Top brand advertisers are very interested in local online advertising; the only problem is—going about it, which has left marketers very confused. Such is the gist of a new study conducted by Sterling Marketing Intelligence. The survey...
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| 10-01-2008 |
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Advertiser Confidence Has Ebbed Prior to Wall Street Crisis
Prior to the imploding of some of Wall Street's top financial companies, advertiser confidence has been eroding. According to a new study, the Media Economy Report from Advertiser Perceptions Inc., the number of companies that were expecting to increase their...
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| 09-29-2008 |
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Prices of Online Video Ads May Drop As Novelty Fades
Prices for online video ads, which cost more than display ads, may drop as its novelty fades, says a new study by eMarketer. Citing research by Bain and Company for the Interactive Advertising Bureau (IAB), the eMarketer "Video Advertising Online...
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| 09-29-2008 |
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Pharma Ad Spend Sharply Down
For the first time ever, ad spending from pharmaceutical companies is on the decline. This slippage has triggered a fallout in an area that companies have always backed: unbranded health education campaigns. Spend in the first half of the year for such...
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| 09-25-2008 |
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"Digital Should Not Be an Afterthought"
At Advertising Week's "Dynamic Nature of Digital Advertising" session sponsored by Adobe, most of the panelists were in agreement about how digital offers exciting and ample...
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| 09-25-2008 |
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Licensing Dead Celebs: A Thriving Market
With marketers galore seizing opportunities to attach a hot celebrity to their equally hot (or aspiring to be hot) brand, there is one area that seems to go largely under the radar: using dead celebrities in advertisements, whether they be in TV (remember...
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| 09-24-2008 |
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Despite Downturn, CNN's Dobbs Predicts Advertising Will Still Be Strong
Given the calamitious turn of events last week, probably the most interesting—if not downright shocking—thing that was said at the "Recession Session: Keeping Up in a Downturn," one of many panel discussions marking Advertising Week, was...
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| 09-24-2008 |
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Consumer Confidence and New Ideas are Key to Surviving a Recession
Restoring consumer confidence and remaining committed to innovation were two best practices offered by some of the panelists who took part in the dialogue devoted to "The Recession Session: Keeping up in a Downturn." Sponsored by AOL Platform A, the...
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| 09-22-2008 |
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Top 100 Global Brands
For the eighth consecutive year, BusinessWeek teamed up with Interbrand, a leading brand consultancy, to publish a ranking of the top 100 global brands by brand value. Google, Apple and Amazon are among this year’s top gainers, while Merrill Lynch, Gap...
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| 09-22-2008 |
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Mobile Internet Users 60% More Likely to Accept Mobile Advertising
The U.S. mobile Internet now has a large and diverse enough user base to support wide-scale mobile-marketing efforts, and mobile Web users are 60% more likely than data users to be open to mobile advertising, according to a report from Nielsen Mobile. Among...
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| 09-19-2008 |
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New Ads Address Financial Crisis
Although some mainstay financial investment companies are continuing to run print ads that focus on savings and performance (while ignoring the recent Wall Street meltdown), others are unveiling ads that take into account the crisis. Advertisers for Charles Schwab...
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| 09-19-2008 |
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Google/Yahoo Ad Deal Ready to Go
At a news conference held this past Wednesday at the company's Silicon Valley headquarters, Google CEO Eric Schmidt told reporters that his company is planning to go ahead with Yahoo in their advertising search deal, but he expects that...
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| 09-18-2008 |
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AIG Pulls Its Advertising Campaign
Even with the Federal Reserve $86 million bailout, beleaguered insurance giant American International Group is pulling all of its corporate advertising through the end of the year, all of which is themed "The Strength to Be There." An AIG spokesman...
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| 09-17-2008 |
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Despite Down Economy, Consumer Confidence on the Rise
Despite some recent negative prognostications on this subject, consumer confidence is on the rise, at least according to a recent study conducted by RBC Cash (Consumer Attitudes and Spending by Household) Index (via Retailer Daily). This month, consumer...
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| 09-16-2008 |
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Wall Street Meltdown: The Future of Ad Spending
Monday morning we all woke up to the shocking news: Lehman Brothers, the 158-year-old investment banking firm that once financed the construction of the railroads and survived the vortex of the Great Depression, had filed for bankruptcy. Just like that--a...
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| 09-15-2008 |
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Embracing Social Nets for Consumer Research, P & G and Unilever Team Up
The two biggest advertisers and buyers of market research in the world -- Procter & Gamble and Unilever -- are pairing up with the Advertising Research Foundation for an effort that will leverage online chatter for consumer research . The goals are to...
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| 09-12-2008 |
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Baby Boomers Also Love Their Social Networks
There has been an unending avalanche of news and studies reporting the widespread use of social networks by the younger generation. But according to a new Entertainment Trends in America study by The NPD Group, that trend has spilled over to their parents...
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| 09-12-2008 |
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Amy Rubin's Maximizing-Ad-Revenue "Golden Rule": Keep Media Kits Up To Date
As vice president of strategic media for TMP Worldwide, an agency that focuses on recruitment advertising and communications (and the only one of its kind to be ranked among America's top digital firms), Amy Rubin has a sharp, prescient eye on what magazine...
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