| Displaying 1 - 20 of 498 matching stories. |
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| 02-06-2012 |
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Video Will Lead Digital Ad Growth
As yesterday’s (Feb. 5) Super Bowl and its astronomical ad rates continue to attest, brands love video. And while the formats and modes of access are quite different online from TV, marketers find the video spot understandable, reliable, and impactful...
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| 02-02-2012 |
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Hills Named GM of AllYou.com
The former general manager of Reader’s Digest Digital Jonathan Hills has joined Time Inc. Lifestyle Group’s ALLYOU.com. Hills will oversee strategic development and business partnerships, content and...
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| 02-01-2012 |
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Forrester Names Top (Big) Mobile Agencies
In its first “Wave” report ranking the capabilities of mobile marketing agencies, Forrester focused on the larger names in the industry associated with many of the endemic ad services brand names. While SapientNitro’s mobile efforts were...
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| 01-20-2012 |
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Fitness Mag Comes to Cheerios Boxes
Back in the day, one of the crowning achievements in a sports career was seeing that star’s face on a Wheaties cereal box. It is a different era now, when people’s own physical state is of greater concern than athlete hero worship. But cereal...
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| 12-22-2011 |
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Mobile to Capture 15.2% of Online Ad Spend in 2016
Here we go again. Much of the 1990s was characterized by high-bar and long range forecasts of how much ad spending would rush away from print, TV, almost everything, and move to the Web. Well, that migration proved more complex, halting, and much slower than...
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| 12-15-2011 |
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Mobile Association Offers Ad Unit Simplification
According to the Mobile Marketing association there are already over 60 mobile ad unit sizes already being used in the still-young mobile ecosystem. As marketers look to this platform with their budgets and their ad plans, many feel daunted by the complexity...
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| 11-30-2011 |
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Kimberly-Clark Signs On for Meredith’s Sales Performance Guarantee
Consumer products manufacturer Kimberly-Clark has taken Meredith up on its new program that guarantees sales performances gains from brand advertising. Announced this summer, the Meredith Engagement Dividend program promises partners a lift in actual product...
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| 11-28-2011 |
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Future Plc Profits and Shares Fall on Weak US Ad Sales
Tech, gaming and music magazine publisher in the UK and U.S., Future Plc saw its shares tumble 19% late last week on the London stock exchange when the company reported a 39% drop in profit for 2011 and suspension of its dividend. Reuters reports that the...
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| 10-27-2011 |
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Video Ad Spend to See Double-Digit Growth in 2012
For some brands and agencies, video advertising is the branding opportunity online that banners always promised to be. Even as the display market continues to expand, video is the real driver of digital marketing spend. A new survey of agencies, marketers and...
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| 10-17-2011 |
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Webinar Preview: How Not to Work With Ad Agencies
The challenges for magazines in a cross-platform marketing environment are manifest and manifold. The struggles of print media are legion and familiar. But even when magazine brands come online, they face even more headwinds. Except for a handful of magazine...
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| 10-12-2011 |
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Spanfeller Group Offers TheDailyMeal.com Ad Results Guarantee
Jim Spanfeller’s TheDailyMeal is dusting off an idea that helped bring his Forbes.com some notoriety back in the mid 2000s. The Spanfeller Group’s TheDailyMeal.com foodie site is offering advertisers a “Guaranteed Results Program” that...
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| 09-29-2011 |
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Complex Media Puts New Apparel Into the Game in Innovative Partnership
The online network for young men from Complex Media has decided to align itself skin-close with one of its audience’s core passions, video gaming. In fact it has helped develop and promote a new line of limited edition clothing that will live in both...
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| 08-17-2011 |
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American Media and Apollo Global Management Break Off Talks
Back on June 13, the New York Post reported that entertainment investor Apollo Global Management had expressed an interest in buying American Media Inc. because AMI's National Enquirer, Star and recently acquired OK! celebrity...
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| 08-03-2011 |
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Whole Living Rides the Zeitgeist to Organic, Holistic Growth
Pardon the puns but they are irresistible. Martha Stewart Living Omnimedia’s whole food and earth-friendly lifestyle magazine Whole Living has been on a natural growth spurt recently, a persistent, holistic and organic progress. The brand is boasting a...
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| 07-26-2011 |
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Banner Ad Effectiveness: Strike Early, Visibly, and Often
It is no secret why digital advertising demands so much lower a price than offline media buys. The basic banner format for most display advertising seems to be virtually invisible to Web surfers. But even within the limitless inventory and plummeting CPMs of...
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| 07-13-2011 |
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Mobile Banner Clickthroughs 8X Higher Than Web
The banner creative may be teeny tiny, but the amount of engagement and share of voice on the page are driving incredible effectiveness in mobile display advertising. According to comparative metrics from MediaMind, the typical mobile banner ad attracts an...
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| 06-29-2011 |
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Meebo and PointRoll Launch Rich Media Canopy Unit
Even as ad technology becomes increasingly more sophisticated in targeting the right ad to the right eyeball at the right moment, publishers continue to push for innovative creative presentations that have greater branding impact. The new formats keep coming...
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| 06-22-2011 |
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The Economist Sees Advertising Rebound in Fiscal 2011
The Economist Group today reported overall revenue jumped 9 percent to 347 million pounds (or about $562.9 million) for the fiscal year ended March 31st, 2011...
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| 06-09-2011 |
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Display Ads to Drive 20% Online Ad Spending Growth this Year
In a sharply revised estimate of online ad spending for 2011, eMarketer now projects that Web advertising will generate $31.3 billion, up about 20% from 2010. The company previously estimated a 10.5% rise to $28.5 billion. Unexpected growth in display...
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| 06-08-2011 |
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Content and Publishing Lead Mobile Ad Growth Categories
Who is spending more faster on mobile display advertising? Content and publishing, according to new research from comScore. The number of mobile display advertisers in the U.S. has more than doubled in the last two years, the company found. But now more than...
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Internet Sales Guidebook