| Displaying 1 - 20 of 175 matching stories. |
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| 12-04-2008 |
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Online Revenues Look Stable, Says New Forecast
According to Fitch's latest media forecast, the current ad recession could extend past 2009, closely resembling the period during the 2001 downturn, when revenues were down 6 to 9%. However, there is one big difference: Seven years ago, when advertising...
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| 12-03-2008 |
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Marketing Execs Under Greater Pressure to Show ROI
Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board, the global business research and membership...
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| 12-02-2008 |
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Newspaper Ad Revenue Has a Record Drop
As media pundits and observers have known for a long while, newspapers, particularly in the area of advertising, have been in the throes of a precipituous decline. That reality is sharply underscored by new—and troubling—statistics just released...
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| 12-01-2008 |
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B2B Ad Revenue Flat for Three Years
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report. Print advertising pulled 84% of the average b-to-b...
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| 12-01-2008 |
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Financial Services Ad Revenue Drops 10% in First Three Quarters of '08
A sharp decrease in advertising spending by the mortgage and loan sectors led a 10% slide in spending across the entire financial services industry this year, according to an analysis released Monday by Nielsen. Mortgage and loan companies, including...
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| 11-25-2008 |
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Social Net Traffic High But Advertising is "Stillborn"
More than half the country actively uses social networking sites, but so far advertising in this space has been "stillborn," according to a new report issued by market research firm IDC. The report, which...
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| 11-24-2008 |
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Web Marketing Survey Reveals Fractured Focus
Rubicon Consulting conducted a survey of U.S. Web users to better understand how people use the Web and engage in online communities, and how the latter activity affects consumer behaviors. The findings revealed that: • Approximately...
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| 11-24-2008 |
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PSAs Benefit from Ad Slowdown
According to a new study conducted by WestGlen Communications, public service announcements...
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| 11-24-2008 |
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MPA Study: Consumers Spent More Time on Mag Web sites in Q3 '08; Also Digital Campaigns On The Rise
The latest breaking MPA research reveals that magazine companies announced 51 digital initiatives during the third quarter of 2008, an 8% increase over the same period 2007. Additionally, through the first three quarters of 2008, publishers announced 196...
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| 11-20-2008 |
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More Holiday Shoppers Shifting to Online Purchases
According to a just released study by Nielsen Online, American consumers will continue to shift their gift buying online this holiday season, citing convenience, time saving, and economics. The results are reflective of the current economic downturn as 53% of...
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| 11-20-2008 |
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Internet Advertising Revenues Up in Q3 '08, Despite Economy
In very surprising (and welcome news), the Interactive Advertising Bureau and PricewaterhouseCoopers LLP today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11% increase over the same...
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| 11-19-2008 |
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Beverage Marketers: Need to Exploit WOM Buzz Fully
According to a new study from Keller Fay Group, a word-of-mouth research and consulting firm, beverage marketers are slacking off when it comes to using WOM buzz to bolster flagging product sales. The survey finds that only 38% of conversations about...
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| 11-18-2008 |
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Multicultural Marketing: Growing But Frustrating
Although multicultural marketing continues to grow as a strategic platform for driving brand and business performance, marketers are feeling challenged by the area's lack of funding, coupled with lukewarm executive support and inadequate metrics. Such are the...
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| 11-17-2008 |
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Another Bad Omen for Advertising: The Auto Industry Crash
With troubling news filtering out of Detroit that the auto industry is on the brink of collapse and may be in dire need of a federal bailout, the advertising world may be dealt yet another devastating blow considering automotive was the nation's...
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| 11-14-2008 |
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Citigroup Forecast: U.S. Advertising May Not Rebound Until 2010
According to a new report filed by Citigroup, the U.S. advertising industry may not not recover as quickly as the economy. Ad spending could drop 1.8% this year and 3.6% in 2009 and may not rebound until 2010. The new prediction is down from an earlier...
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| 11-13-2008 |
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Young Receptive to Online Ads, Says New Study
According to a new study, conducted by Synovate, in conjunction with Microsoft, many young adults not only buy brands but also talk about them and add brand content to their instant messenger services, Web homepages and social networking sites. The study...
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| 11-11-2008 |
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Min's Best-Seller Bamberger Reportedly Out at Meredith Corp
Jack Bamberger, who heads the 360 unit at Meredith Corp and who this past June was named as one of min's Sales Executives of the Year in the category of Sales Team Leader - Multiple Magazine Titles, is reportedly out, according to a November 7 (and November...
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| 11-10-2008 |
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Ad Spend for Branded Ads Online Projected to Grow
The economy notwithstanding, not everything is as dire as you would think in the wild and woolly world of online/offline magazine advertising. Recently, eMarketer just released a white paper targeting media professionals with a very relevant title: Seven...
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| 11-10-2008 |
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Economy Causes Advertising Shift to Cost-Effective Value
One conspicuous byproduct that the economic crisis is exacting on advertising is that more brands are scrambling for ways to make their products seem sensible and affordable to consumers. That's the upshot of an article co-authored by Stephanie Clifford and...
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| 11-05-2008 |
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Mobile is "Like Soccer"
At the ad:tech panel discussion on "Follow the Money—the View from the Buy-Side," the speakers expressed doubt on the profitability of mobile advertising, though all agreed it's a channel that merits further investigation. In the wake of...
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