| Displaying 1 - 20 of 392 matching stories. |
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| 03-09-2010 |
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Hershey's, Mars, P&G Products Enjoy Highest Brand Equity
Products made by Hershey's, Mars and Procter & Gamble enjoy some of the highest levels of brand equity in the U.S., according to a study of nearly 20,000 consumers by Harris Interactive. Ranking highlights include: Hershey’s Kisses was the...
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| 03-03-2010 |
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The Bane of Marketers: Agencies That Don't Listen and Learn
According to the 2010 Ad-ology Report released at the American Association of Advertising Agency (4As) conference in San Francisco, marketers are frustrated by poor communication with their advertising agencies as well as a failure on the agency's part to...
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| 03-02-2010 |
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SMB Marketers Sold on Use of Video E-Mails
According to a new study by GetResponse, small to medium-size business marketers are becoming increasingly convinced of the benefits of video email, social media and personalization or targeting. Over 80% of respondents plan to use video...
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| 02-25-2010 |
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U.S. Ad Spend Dropped 9% in '09
Advertisers spent an estimated $117 billion in 2009, a decline of 9% from 2008, according to a report just released by the Nielsen Co. Thanks in part to a relatively strong fourth quarter in 2009, the 9% decline was an improvement from the ad spending...
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| 02-22-2010 |
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E-Reader May Be Next Big Rage But Ad ROI Can Wait
Ever since Apple founder (1976) Steve Jobs announced the March release of the iPad, Apple's first e-reader app, the publishing industry, particularly consumer magazines, has been very keen about how this new device will impact their business and bottom line...
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| 02-19-2010 |
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Young, Educated Most Influenced by Online Sources for Purchasing Decisions
According to a new survey conducted by Opinion Research Corporation and sponsored by ARAnet, young and highly educated consumers are most influenced by online information sources when it comes to making purchasing decisions compared to the rest of the...
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| 02-17-2010 |
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Consumers' Online Content Purchases Parallel Offline Trends
This may not prove to be a shocking revelation, but according to a recent study by Nielsen, the vast majority (85%) of those polled prefer that free content remain free. However, consumers are more willing to at least consider paying for particular...
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| 02-10-2010 |
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Super Bowl Advertising: Consumers Register Little Online Response
Last Sunday's Super Bowl XLIV may have netted a record-breaking viewership but, unfortunately for participating advertisers, consumers were not inclined to engage with these brands online, during or following the game. Such is the key finding of a study...
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| 02-08-2010 |
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Social Nets and Email on Equal Footing
Social networking and email usage appear to be on equal footing, says a report from customer relationship marketing agency Merkle. “View from the Social Inbox,” a survey of 3,300 U.S. adults, shows that active social media users are more likely to...
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| 02-04-2010 |
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Baby Boomers Spending More Time Online
A study from CPH Research gauging baby boomer media consumption habits found that the most significant shift for this demographic was time spent on the Internet. Findings...
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| 02-02-2010 |
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Consumers Paying More for Mobile Apps
Consumers are paying up for mobile applications, and that interest could translate into more PR branding efforts involving mobile apps. According to a new Gartner report, “Application Stores: The Revenue Opportunity Beyond the...
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| 01-28-2010 |
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Marketers Expect Hiring Expansion in Q1 2010
U.S. unemployment may be at 10%, but according to a new survey, many digital and direct marketers won't be bringing the recession-induced trend of downsizings into the new year. In Bernhart Associates latest Quarterly Digital and Direct Marketing Employment...
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| 01-28-2010 |
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Mobile Marketers Struggle Over ROI
While mobile marketing may be hailed by many as an integral component of digital strategies in 2010, there is still uncertainty about how to connect it back to revenue, according to a recent survey by R2integrated. Quantifying the return on investment was...
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| 01-25-2010 |
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Yahoo Vet Joins Glam Media as B2B Marketing VP
Todd Lombardo, who most recently served as marketing director for the Yahoo Publisher Network, B2B Marketing and Global Insights Marketing Teams, is joining Glam Media as vice president of B2B Marketing. In this newly created position, Lombardo will be...
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| 01-21-2010 |
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Online Advertising Projected to Be Strong in 2010
While traditional advertising is projected to be flat for 2010, Interpublic’s Magna unit is forecasting that online advertising will have a relatively strong year. These findings follow Magna's estimates a few months ago that U.S. ad revenues would...
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| 01-20-2010 |
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When It Comes to News, Traditional Media Still Rules
A study by the Pew Research Center's Project for Excellence in Journalism exploring the news ecosystem in Baltimore suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional...
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| 01-14-2010 |
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Email Marketing: The ROI King
It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs, VP of marketing for ExactTarget, a Web-based platform for email marketing...
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| 01-14-2010 |
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Social Media for Brand Marketers: Still in Experimental Mode
The massive popularity of social media platforms like Facebook and Twitter has compelled magazine and other media brand marketers to integrate them into their marketing initatives pronto. But when everyone is an admitted rookie in this game, how do you decide...
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| 01-11-2010 |
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Hot Companies Are Quick Social Media Adopters
America’s fastest-growing private companies are adopting social media marketing initiatives at high rates, according to a study conducted by the Center for Marketing Research at University of Massachusetts Dartmouth. Polling members of Inc...
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| 01-08-2010 |
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Mobile Ad Spend to Reach $1.56 Billion By 2013
Despite the burgeoning number of mobile users and the increasing proliferation of sophsticated devices, mobile is still largely viewed in the advertising community as an emerging media whose ROI is unproven. As compared with digital ad spending, the dollars going...
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