| Displaying 1 - 20 of 28 matching stories. |
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| 05-08-2008 |
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Proposed Guidelines on Online Ad Buying are Released
Today the Interactive Advertising Bureau released the Revised Ad Unit and Rich Media Creative Guidelines, which is designed to ease the flow of the online ad buying process; it is also meant to encourage ongoing innovation in the interactive advertising...
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| 05-07-2008 |
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CMOS as Bottom-Line Driven as Ever
This may not come as a shocking revelation, but according to a survey of more than 200 senior-level marketing executives, CMOS are still as preoccupied as ever with profit margins. This doesn't mean that ad recall or brand awareness are not important, but...
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| 05-06-2008 |
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New Report Says that Digital is Becoming Industry Savior
Despite the economic downturn, advertising is still alive and thriving, according to Advertising Age's 2008 Agency Report conducted by Advertising Age. And apparently, the reason behind this mini-boom has to...
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| 05-04-2008 |
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Eye On Advertising: George Janson: Print is Not and 'Endangered Species'
As managing partner and director of print for mediaedge:cia, George Janson is a keen magazine champion. In his role at MEC, he oversees magazine planning, buying for an eclectic clientele that includes Macy's, Xerox, EJ Gallo, Chanel, Chevron, and Citibank...
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| 04-17-2008 |
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Internet Sales & Hybrid Media Programs
Integrated marketing is not just a passing trend in the magazine world—it is here to stay. Nowhere was this industry maxim more evident than in the “Internet Sales Workshop: Selling Hybrid Media Programs” session that was held at the recent...
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| 03-21-2008 |
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Hogan Named Editorial Director of Technology & Learning Group
Kevin Hogan was named editorial director of Technology & Learning Group, which...
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| 03-19-2008 |
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Monetizing Online Video
With the proliferation of online video spots, a question that marketers and agency folks increasingly face these days is how do you set pay models for this form? Such was the premise of a self-explanatory session entitled “Making Money on Online...
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| 03-18-2008 |
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How Brands Create Content
At the Ad Age Digital Marketing Conference, which runs March 18-19 at the Time & Life Building in midtown Manhattan, the issue of how brands have leveraged themselves as content creators informed one panel discussion. Moderated by Ad Age’s LA Bureau...
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| 03-17-2008 |
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DeBiase Heads New TNS Media Unit
Market research firm TNS has created a new integrated advertising, media and digital intelligence unit, TNS Media, the product of its TNS media intelligence and TNS media research units, as well as of two recently acquired companies, Compete and Cymfony...
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| 03-10-2008 |
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Digital Changes Everything
At this year’s American Association of Advertising Agencies (AAAA) conference in Orlando, held at the palatial Hotel Rosen Shingle Creek, the overriding theme is “Digital Changes Everything.” Nancy Hill, newly minted president and CEO...
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| 03-07-2008 |
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Advertisers, Agency Heads Tackle New Media Metrics
Developing standardized metrics is always a challenge when gauging the success of a campaign, but it becomes even more of a conundrum now that we’re heavily embedded in the digital age. Such was the gist of a session entitled “The Real New Media...
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| 02-21-2008 |
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VSS Closes on Clarion Events Purchase
Veronis Suhler Stevenson has just closed its deal to acquire Clarion Events, the U.K.’s largest independent exhibition, events and conference business. This acquisition reflects VSS’s expertise in the events sector, including previous...
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| 02-20-2008 |
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Garden & Gun Names Advertising Director
Chris C. Van Duyne, most recently with Pink Magazine, has been named advertising director at the Charleston, SC-based Garden & Gun magazine, a Southern...
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| 02-14-2008 |
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Penton Names Publisher for Supermarket News
Penton Media, Inc. today announced the appointment of Jerry Rymont as publisher of Supermarket News. Rymont previously served as group publisher of Penton’s Baking Group, including Modern Baking and Baking Management. The company also promoted...
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| 01-14-2008 |
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Eye on Advertising: Cash for Fantasy
Advertising/media professionals who have always entertained fantasies of being high-rollers (sans the requisite dollars) are getting an opportunity right now to do so courtesy of “Win Knight Kiplinger’s Money,” a stock market game sponsored...
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| 12-20-2007 |
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Ushering in the New Year While Appraising 2007
Steve Carlson, associate media director of StarLink Worldwide, had a banner year in 2007. For his b2b integrated marketing programs, which included American Medical Association’s “Morning Rounds” that leveraged US News and World Report to...
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| 11-09-2007 |
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Disrupt This: Insights from ad:tech 2007
Yes, today’s marketing is not your father’s marketing from a generation ago. With emerging online and mobile platforms making a play for ever dwindling advertising dollars, the media landscape is getting very crowded these days—but also very...
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| 10-29-2007 |
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Going Vespa
When the video-sharing site YouTube was founded in early 2005, the intent was to provide a platform for online viewers to upload their amateur content. Within a year of its inception, this little site that could became a phenomenon whose viral explosion...
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| 10-15-2007 |
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What's Next in Accountability?
Last week, it was announced that the Magazine Publishers of America had issued a new guide, “Accountability: How Media Drive Results and Impact Online Success,” which delves into which media and media combinations deliver the most effective...
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| 09-20-2007 |
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Overall Ad Spending Decreases While Magazines Pick Up Share
Despite stagnation and an overall decline in ad expenditure, the magazine industry as a whole saw a 0.9% share increase in ad revenue, with consumer magazines seeing a full 1% increase in the first half of 2007, compared to the same time period in 2006...
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