Excerpted Archives
Displaying 1 - 8 of 8 matching stories.
08-12-2008 The Planet is Going to the Dogs
Below is an excerpt from Chapter 5 of PRNews' "Going Green: Case Studies in Outstanding Green Business Practices." Read on and click below for information on how to buy the book. As a publication catering to one of the fastest growing demographics...
06-19-2008 Excerpt from min & Paid Content's: The State of Digital Media - Martha Stewart Living Omnimedia
Martha Stewart Living Omnimedia Location: New York Principal Web Sites: MarthaStewart.com Key Digital Executives: Holly Brown, president, Internet; Beth-Ann Eason, SVP, Internet Revenue: MarthaStewart.com is home to both content and commerce, although the...
06-17-2008 Excerpted from min's New Media Report: Boxscores are A Surfer's Fight-the-Flab Fest
The eyeballs returned to content in January after a holiday shopping spree.  According to the Online Publishers Association and Nielsen/NetRatings, the share of online time spent at e-commerce destinations fell from an 18% share in December 2006 to a...
06-17-2008 Excerpted from The Most Intriguing & Top Selling Magazine Covers: "Times" Redesign Comes With a Political Flip-Flop.
All of the attention given over the Time managing editor (since June 2006) Rick Stengel-engineered March 26 "new look," with Ronald Reagan's "shedding a tear" for conservative Republicans, was for its being reminiscent of The Economist...
06-17-2008 Excerpted from PRNews' Crises Management Guidebook: Dealing With Victim Management Crises
In America today, part of the process of becoming a manager is training in de-emotionalization and being anti-victim. Simply put, if it can’t be easily measured, if it is difficult to quantify or if it can’t be metricized, it is probably not...
12-14-2007 An Excerpt from the min's New Media Report 2007 Edition THE BIG—AND PERKY—TRAFFIC GAINERS OF JANUARY.
January 2007 THE BIG—AND PERKY—TRAFFIC GAINERS OF JANUARY. Does it really surprise anyone that 2006 was Rachael Ray's year?  When we compared January 2007 traffic to the same month last year (a change from our this-month-versus-last-month...
12-14-2007 An Excerpt from the Most Intriguing & Top Selling Magazine Covers Issue from min & min's b2b press
BARACK OBAMA IN A "LANDSLIDE"; TOM, KATIE (AND BONNIE) ARE "LANDSLIDED." Three years ago, except for his Illinois state senate constituents, Barack Obama would have generated a giant Who's he?  The rest is "Horatio Alger...
12-07-2007 An excerpt from min & Paid Content's The State of Digital Media: CondéNet
Location: New York  Principal Web Sites: Style.com, Epicurious.com, Concierge.com, Wired.com, Men.style.com, Flip.com, Reddit.com, Nutritiondata.com  Key Digital Executives: Sarah Chubb, president; Amy Junger, SVP financial operations; Dee Salomon...
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Going Green: Outstanding Green Business Practices

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