| Displaying 1 - 20 of 44 matching stories. |
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| 02-27-2012 |
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Magazine Circ Analysis--Conclusion: Go 'Afar' To Find A Newsstand Gain
The lousy single-copy results from the second-half-2011 Audit Bureau of Circulations’ Fas-Fax are again seen in our concluding charts in the three-part series, with just 16 out of the 89 tracked magazines posting gains. One was the 2½-year-old...
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| 02-13-2012 |
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min’s Exclusive Review and Chart of Magazine Circulation, Second-Half 2011: Part 1--The Newsstand Collapse Is Stunning, But Not Universal
Let us be frank: the “lowlight” of last week’s Audit Bureau of Circulations’ release of the consumer magazines’ second-half 2011-versus-2010 Fas-Fax is the acceleration (or deceleration) of the newsstand decline that has nearly...
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| 10-10-2011 |
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As The Third-Quarter PIB Release Nears, Here Are The First-Half Leaders
There should not be too much change in the pecking order when Publishers Information Bureau announces its January-September categorical and magazine advertising data. In terms of revenues, cosmetics has become the new meal ticket, topping pharmaceutical and...
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| 08-22-2011 |
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Magazine Circulation Review, First-Half 2011: Three Hispanic ‘Vivas’
From a total percentage growth perspective, the two biggest stars among the 418 magazines tracked in the Audit Bureau of Circulations’ first-half 2011 Fas-Fax are the Spanish-language Poder Hispanic and Vanidades with +63.6%/+63.4% differentials...
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| 08-15-2011 |
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Charting Women's Magazines' Circ in First-Half 2011
In the August 15 min, we begin our review of magazine circulation for first-half 2011. We have seen it many times before and will almost certainly see it many times again as magazines' all-important single-copy sales continue a decline that--for the most...
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| 08-15-2011 |
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min’s Review of Magazine Circulation, First-Half 2011: Big Events Put A Small Finger In The Dike Of Another Down Newsstand
We have seen it many times before and will almost certainly see it many times again as magazines’ all-important single-copy sales continue a decline that--for the most part--has been steady since the mid-1980s. Then, it was when “store...
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| 08-15-2011 |
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Magazine Circulation Analysis – Part 1
Time had quite a back-to-back with the royals (214,685 newsstand on May 16) followed by the killing of Osama bin Laden (362,109 on May 20) that lifted its first-half differential to +16.1%. Yet Newsweek’s +2.8% got a bigger boost from the Japanese...
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| 02-28-2011 |
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Magazine Circulation Analysis (Conclusion): Newsmax Subs Double
Magazine Circulation Analysis (Conclusion): Newsmax Subs Double Chris Ruddy calls the readers of his 10-year-old Newsmax “decidedly American [who] lean Republican.” Until last year, the circulation had hovered around 100,000, but in both the...
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| 02-21-2011 |
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Magazine Circ Analysis, Second-Half 2010: Drucker's Great Farewell
As has been reported, Stephen Drucker is ending his 10-month stint as Town & Country editor-in-chief effective March 4, but to use a term more associated with vaudeville than the upper-crust T&C, it is “what a way to go.” Average T&C...
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| 08-30-2010 |
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Magazine Circ Analysis (conclusion): A Newsstand (Mostly) Right Turn
An interesting break in the downward newsstand trend comes from the “young guard” of the politically conservative magazines. The monthly Newsmax, which recently spurned Newsweek buyer Chris Ruddy launched in 2001, sold 20.4% more copies in...
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| 08-23-2010 |
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Magazine Circulation Analysis, First-Half 2010: C&D Gets A Jumpstart
Newsstand declines for the automotive magazines are reflective of the manufacturers’ poor sales, so just as the once-bankrupt General Motors is showing some glimmer of hope in the showroom, so, too, is category leader Car and Driver with a fractional...
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| 08-16-2010 |
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min’s Analysis of Magazine Circulation, First-Half 2010, Part 1
Above Wall Street Journal headline (August 10) put a pretty positive spin to the latest newsstand collapse, with the -5.6% cumulative magazine newsstand differential in the Audit Bureau of Circulations’ Fas-Fax (first-half 2010-versus-2009) deemed...
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| 03-08-2010 |
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Magazine Circulation Analysis--Conclusion: No Cheerleading Here, Either
Among the 36 newsstand-down magazines charted below (just four were up) was American Cheerleader, where the -58.6% reflects the cheerless 2009. But, per Cats, a new day has begun. COMPUTERS/ RATE BASE/ PAID AND VERIFIED HIGH TECH (GAMES) CIRC GUARANTEE SINGLE...
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| 03-01-2010 |
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Circ. (Part 3): Mother Earth News Is Double Green
Environmental bimonthly celebrates two milestones in 2010: its 40th anniversary ( Mother Earth News ' launch coincided with the first Earth Day in April 1970) and the 10th anniversary of ownership by Bryan Welch's Topeka, Kans.-based Ogden Publications. min...
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| 02-22-2010 |
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Second-Half 2009 Circ: Cooking Light Is A Hit
min's Analysis of Magazine Circulation, Second-Half 2009 (Part 2): We found nine magazines that failed to make rate base among the 89 tracked. Those and the six out of 90 that missed their guarantees in last week's chart are indicative of the economy and the...
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| 02-15-2010 |
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2nd-Half '09 Circ: Jackson Death - No Sales Thriller
It was almost a relief to see the press accounts on last Monday’s (February 8) release of the Audit Bureau of Circulations’ magazine Fas-Fax for second-half 2009-versus-2008 blame the cumulative -9.0% newsstand performance on the economy, because...
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| 02-12-2010 |
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Women's Magazines Second-Half 2009 Circulation Report
In our second-half 2009 Circulation Analysis in min this week (see full analysis and chart), we isolated the women's magazine (general and beauty/fashion) category to see how those titles fared. Newsstand sales showed Harper's Bazaar at +0.3%, More +3.3%, O...
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| 01-18-2010 |
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What New 'Minneapolis Star Tribune' Publisher Mike Klingensmith Is Facing
The 1978-2008 Time Inc. executive (rising to executive vp) and 2009-2010 AdMedia Partners managing director “came home” to lead the Star Tribune in a city where the Fridley, Minn., native drove cabs for three summers to pay his way through the...
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| 10-05-2009 |
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Magazine Circulation Analysis (Conclusion): More Sickly Newsstand Stats
In the September 28, 2009, Capell’s Circulation Report, Dan Capell (ex-Newsweek) reported that the 82% of Audit Bureau of Circulations’ magazine members showing newsstand declines in first-half-2009 was the poorest in the his 20-plus years of...
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| 09-21-2009 |
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One Way To Increase Newsstand Is To Cut Frequency
min’s Analysis of Magazine Circulation, First-Half 2009, Part 2 One Way To Increase Newsstand Is To Cut Frequency. Just 7 out of the 91 magazines charted in this grouping were up on the newsstand in data provided by the Audit Bureau of...
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