| Displaying 1 - 20 of 21 matching stories. |
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| 05-07-2012 |
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Women's Beauty/Fashion Magazines' Advertising 'Guess' for Success
The one positive constant for 2012 is beauty/fashion’s cumulative growth, and in May that was shown by nine out of the 16 charted magazines being ad-page up. They are reprinted from min’s boxscores (April 23). BEAUTY/FASHION MAGAZINES IN MAY May...
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| 01-30-2012 |
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‘InStyle’/’W’/’Marie Claire’ Lead The Impressive ‘Spring Forwards’
Like the overall magazine industry and the U.S. economy as a whole, the women’s fashion/beauty sector experienced very tough times in 2009 and 2010, and since then the positives have largely come in dribs and drabs. Although we cannot report that March...
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| 01-30-2012 |
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More Women’s Beauty/Fashion Magazine News: Cosmo, Lucky, Marie Claire and Fitness
(1) “Cosmopolitan’s” Fun, Fearless... Are Equally Female And Male. Fun, Fearless Female has been Cosmo’s tag line since February 1997, when Brooke Shields was the first designee by outgoing editor-in-chief Helen Gurley Brown (now Cosmo...
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| 01-27-2012 |
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Women's Spring Fashion Mag Preview, Starring 'InStyle'/ 'W'/'Marie Claire'
Like the overall magazine industry and the U.S. economy as a whole, the women's beauty/fashion sector experienced very tough times in 2009 and 2010, and since then the positives have largely come in dribs and drabs. Although we cannot report that March 2012...
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| 07-25-2011 |
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Women’s Fashion/Beauty Sept. ‘Fall Previews’ Heat Up After a Cool Aug
Sounds oxymoron-ish, September “hot” and August “cold,” but that is the “meteorology” that woman’s fashion- and beauty-magazine publishers prefer because September is the “Fall Preview” be-all-and-end-all...
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| 07-25-2011 |
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Women's Fashion/Beauty Sept. Ad Pages: 2001 Through 2011
Women's Fashion/Beauty magazines ad pages for September are in. Of the 27 mags below, 15 showed upward gains in 2011 vs. 2010. People Stylewatch, Marie Claire, Cosmopolitan and Lucky showed double digit % gains. See the complete analysis. WOMEN’S...
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| 01-24-2011 |
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Women’s Fashion Mags’ March Issues Are a Mixed Sign Of Spring
Mixed because the double-digit-percentage ad-page gains by Elle, InStyle, People StyleWatch, and Vogue are countered by Harper’s Bazaar’s stunning -13.3%. For good reason, says senior vp/publisher (since March 2003) Valerie Salembier. Hearst...
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| 01-24-2011 |
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Top 5 Women's Fashion Mags: Spring Preview Stars
Strong support by the key fashion (domestic and imported), beauty and retail advertising categories propelled the charted magazines below to impressive numbers for their key March "spring fashion preview" issues. In the...
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| 08-23-2010 |
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L'Oréal Is A 'Beauty-Full' Women’s Magazine Advertiser
The top five magazine advertisers-- L’Oréal USA, Procter & Gamble, General Motors, Kraft Foods, and Allergan --bought 961.81 more pages in January-through-August 2010-versus-2009, with women’s magazines the main beneficiaries, according...
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| 07-26-2010 |
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Women’s Sept. ‘Fall Previews’ Come With Cautious—Not Cockeyed—Optimism
This key month in the fashion/beauty sector was a shambles in 2009 when the “great recession” was at its worst. While the 11-year September chart gives a better-but-far-from-best conclusion, the 403-ad-page InStyle stands out by having its second...
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| 01-25-2010 |
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Women's Beauty/Fashion First-Quarter Boxscores
As we explore our annual Spring Preview of Women's Fashion Magazine ad pages, we welcome 2010 and hopefully a year that the "what goes down must go up" portion of Sir Isaac Newton’s 18th century laws of gravity will be adhered to. Mags such...
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| 01-19-2010 |
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Top 5 Monthly Fashion Mags Promise Spring Preview Flair
February’s monthly min report this week isolated the top five fashion magazines as they ramp up for their big March “Spring Preview” issues. February showed ad-page gains in...
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| 09-14-2009 |
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Top 5: Women's Fashion Mag Newsstand Favorites
For Fashion Week, we chart the top five women's fashion magazines based on highest newsstand sales for first-half 2009. Cosmopolitan as always dazzled the shoppers at the airports looking for tips to attract and keep men. InStyle is neck and neck with...
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| 07-27-2009 |
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min's 2009 Fall Preview of the Women's Fashion/Beauty Ad Pages
Maybe This Is The 'Darkest Hour' Before A Better 'Dawn' There has been plenty of reporting over the huge advertising-page declines afflicting most women's fashion/beauty magazines. But the brutal economy gets a tacit acknowledgment at best, when the sharp...
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| 01-26-2009 |
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min's Exclusive Review of Women's Beauty/Fashion March "Spring Previews": The Devil, In 2009, Wears a Wall Street Pinstriped Suit
If Lauren Weisberger were to update her book, Prada would be sainted--not Satan-ed-- because its ads are in the major women's beauty/fashion magazines this March. So, too, are such mainstays as Armani/Banana Republic/Calvin Klein/Christian...
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| 07-28-2008 |
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min's Exclusive Review of Women's Fashion/Beauty "Fall Preview" Ad Pages
It Was A Not-That-Sorrowful September, But Apprehension Persists. For publishers seeking to build their all-important September 2008 business, they seemingly faced the perfect Murphy's Law scenario with a weak "everything": economy, dollar...
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| 07-28-2008 |
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min's Exclusive Review of Women's Fashion/Beauty "Fall Preview" Ad Pages: It Was A Not-That-Sorrowful September, But Apprehension Persists.
For publishers seeking to build their all-important September 2008 business, they seemingly faced the perfect Murphy's Law scenario with a weak "everything": economy, dollar, consumer confidence, etc. Sure enough, the women's fashion/beauty...
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| 03-12-2008 |
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min's Women's-Fashion Magazines Report: First Quarter 2008/2007
WOMEN'S-FASHION MAGAZINES' FIRST-QUARTER AD PAGES January February March (est.) Year-to-Date Magazine 2008 2007 2008 2007 2008 2007 2008 2007 % of Diff. Allure 69.3 62.8 112.7 97.6 136.0 131.3 318.0 291.7 9.0 Cosmopolitan 79.5 82.7 124.4 144.6...
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| 01-28-2008 |
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min Exclusive! Women's Fashion/Beauty March "Spring Preview" Ad Pages: Are Strong Numbers Indicative Of A Downturn Denied...Or Delayed?
In a winter of economic discontent, here is a sector with plenty of advertising content--and you can pronounce it either way. For beauty and fashion magazines, March's "Spring Preview" is second in importance to September's "Fall,"...
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| 07-30-2007 |
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min's Exclusive Review Of Women's Beauty/Fashion "Fall Preview" Ad Pages: Will We Ever Again See A 727 Ad-Page "Vogue" Or A 477 Ad-Page "W"?
September 2007 is a month for the fashion-advertising ages with records smashed at Vogue/W/Elle (398 ad pages) and Harper's Bazaar (360). Ten-year September chart is below (2007 ad pages are estimates); WOMEN'S-FASHION SEPTEMBER AD PAGES: 1997 THROUGH 2007...
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