| Displaying 1 - 20 of 104 matching stories. |
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| 04-23-2012 |
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Monthlies’ Poor Advertising May (-5.90%) Remain ‘Beauty’-Full
The oxymoron comes from the continued pattern of most beauty and fashion magazines standing out in an otherwise miserable year. Lucky (+1.75% in May 2012 versus 2011) is a positive newcomer (more next week), where the constants continue to be Allure...
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| 03-19-2012 |
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Monthlies April Boxscores Are Down (-4.65%)--But Remain ‘Fashion’-Ably Up
The hoped-for good news that April would benefit from the strong Christmas retail season (the January-early February ad-sales period came after the data were released) did not happen cumulatively because 26 out of the 152 monthlies were below -20%. In...
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| 02-20-2012 |
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Overall, The Monthlies Had An Unfashionable March (-2.85%)
And first quarter (-6.32%), as the women’s fashion magazines’ March success ( min, January 30, 2012) and that of Vanity Fair’s fashion-filled Hollywood (+20.28%) did not--in general--extend to the nonendemics. Here is the quarterly timeline...
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| 01-23-2012 |
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Monthlies’ February Boxscores Are -6.56% ‘Terrible”
No surprise after a weak January, which both felt the effects of 2011’s economic pessimism. There is more optimism now, and hopefully that will reflect on the all-important March--and beyond. Meanwhile, People StyleWatch now has a 31-issue...
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| 01-02-2012 |
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MONTHLY, GROUP PUBLISHER AND DIGITAL REVISIONS
HEARST MAGAZINES JANUARY-SEPTEMBER 2012/2011 Title Ad Pages ‘11 Ad Pages ‘10 % Change Harper’s Bazaar 1,100.76 1,156.76 -4.84 Total Hearst Titles...
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| 12-19-2011 |
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Monthlies’ -9.26% January 2012 Boxscores Are Not A Complete Lump Of Coal
In some cases, the differential is an extension of December’s -6.36% (the culmination of a weak fourth-quarter 2011), but January ad pages for those monthlies’ that publish are typically small and they and February serve as preliminaries to the...
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| 11-21-2011 |
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min’s Exclusive Analysis of the Monthlies’ Year-End 2011/2010 Boxscores: All Of The Bad News Results In A Bad Year
Perhaps the best way to sum up 2011 is the what-can-go-wrong-did-go wrong Murphy’s Law, with the economy, unemployment, high gas prices, and earthquakes/tornados/hurricanes resembling the Biblical 10 plagues. The effects are seen in the cumulative...
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| 10-24-2011 |
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Monthlies’ November Boxscores (-6.84%) Are A Smashed Pumpkin
The advertising-page differential is an encore from October (-7.89%) as the first-half worries about the economy (high gasoline prices, too) are now fully pronounced. Expect the same in December (the first half’s +1.45% is clearly in minus territory...
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| 09-19-2011 |
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Monthlies’ October Ad Pages (-7.89%) Carried A ‘Muscle-Bound’ Burden
Differential is affected by American Media’s Flex and Muscle & Fitness releasing Mr.Olympia and National Football League second issues last October. Take them out, the differential and the result is a predictable -5.78%, as the ad selling in July...
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| 08-22-2011 |
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Monthlies’ -3.68% Advertising September Suggests A Tough Fourth Quarter
Just about the last thing “merry” in the United States was Christmas, as a strong retailing holiday season was seen at the time to be the catalyst to a strong advertising 2011. Instead, the blizzards, earthquakes, tornados, droughts, high...
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| 07-18-2011 |
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Monthlies’ August Ad Pages Are – 7.42% U-G-L-Y
The ongoing bad economic data had an impact on August, which raises concerns about the all-important September and fourth quarter. And check out the top five in August for some good news. AUGUST AUGUST % of YTD YTD % of 2011 2010 Diff. 2011 2010 Diff. ALL YOU...
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| 06-20-2011 |
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Monthlies’ July Ad Pages Are A Chilly -1.07%
The cumulative is not that big a deal because the month is advertising-small, but the decline suggests a difficult second half because of the worsening economy (increased unemployment/decreased retail sales). Two good signs are People StyleWatch and...
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| 05-23-2011 |
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The Monthlies’ +1.45% Advertising First Half Was Expected To Be Better
A strong retail holiday season such as what we experienced in 2010 is usually a good indicator for ad-page growth as retailers replenish their inventories. But it has not yet happened in 2011 because of reasons that we are all aware of: stubbornly high...
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| 05-23-2011 |
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June 2011 Monthly Boxscores
Among the strong first-half ad-page performances were those from the Andy Hersam-led Competitor (+49.06%), the Scott Parmelee-led Outside (+28.49%), the soon-to-be Monique Manso-led People en Español (+46.35%), the Karin Tracy-led People StyleWatch...
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| 04-18-2011 |
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Outside’s Strength Boosts Monthlies’ May Ad Pages To +3.26%
While the 2011 advertising success of such monthlies as People StyleWatch (+54.06% in May) and Wired (+61.93%) has been publicized, the relatively laid-back nature of Outside’s surge (helped in May by its +54.88% Spring Buyer’s Guide) reflects its...
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| 03-21-2011 |
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April 2011 Monthly Boxscores
We frankly expected better because April was the first issue sold after what was judged to be a robust holiday season, which meant that retailers would be building their inventories and advertising their products for spring--the second busiest quarter after...
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| 02-21-2011 |
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Monthlies’ Mediocre Advertising First Quarter, But the Spring May Heat Up
Getting a gauge on the monthlies’ advertising is always toughest in the first quarter because much of the selling occurs during fourth-quarter 2010 before advertisers and agencies finalize their 2011 budgets. Plus, there is a hesitancy to commit before...
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| 01-24-2011 |
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Monthlies’ February Boxscores Are a Mixed (+1.15%) Bag
Not so good, because February 2010’s -7.17% continued the 2009 abyss. Congrats to Field & Stream (+62.50%)/ Outdoor Life (+64.80%). Whole Living, which is the renamed Body & Soul (Martha Stewart Living Omnimedia), is +29.38%. FEB FEB % of...
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| 12-20-2010 |
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National Geographic’s January 2011 Population And Ad-Page Increase
For most publishers, the Shakespearian signifying nothing (from Macbeth) fits January to a T because they either skip the month or release minuscule issues. For example, Vogue’s 59.25 ad-page January should be at least six times larger in March. But...
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| 11-22-2010 |
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Yearend Monthlies’ +4.22% Year-End Ad Pages Improve In A Still-Fragile Economy
Compared with the horror shows of 2008 and 2009, it was a pleasure to be a magazine publisher in 2010. The cumulative gain is indicative that there were no major business shocks after the banking failures that contributed to the rash of magazine failures...
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