| Displaying 1 - 20 of 24 matching stories. |
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| 05-07-2012 |
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Women's Beauty/Fashion Magazines' Advertising 'Guess' for Success
The one positive constant for 2012 is beauty/fashion’s cumulative growth, and in May that was shown by nine out of the 16 charted magazines being ad-page up. They are reprinted from min’s boxscores (April 23). BEAUTY/FASHION MAGAZINES IN MAY May...
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| 03-12-2012 |
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Min’s Enthusiast Magazine Review: Have Gun, Will Advertise
Gun is the magic word in the IMS/The Auditor-prepared year-end 2011-versus-2010 chart of fishing and hunting magazines because the name in the title meant ad-page gain: Gun World (+27.37%), Guns (+8.41%), and Guns & Ammo (+7.40%). All three got...
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| 02-13-2012 |
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Enthusiast Magazines’ Ad-Page Review: All Bridal Titles Are Local
The variation of the late House speaker Tip O’Neill’s All politics is [sic] local applies to the IMS/The Auditor-prepared chart because 14 out of the 20 listed bridal titles are regionals. However, that has changed in 2012 with Condé Nast...
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| 01-09-2012 |
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Enthusiast Magazine Ad-Page Review: Ladies, Start Your ‘Grassroots Motorsports’ And ‘Race Pages’ Engines
We switch from Gentlemen, Start Your Engines because the excitement in 2012 is coming from driver Danica Patrick’s move to Nascar from the Indy circuit, and the hype will build as the February 25 Daytona 500 nears. That might be a further boost to the...
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| 12-12-2011 |
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Enthusiast Magazine Ad-Page Review: ‘SI Kids’ Did Not Soar As High As Noah Flegel
The December/January SI Kids anointed the 14-year-old wakeboarder Sports Kid of the Year, and Flegel--who consistently beats older teen-age competitors--was honored along with Sports Illustrated Sportsman of the Year Mike Krzyzewski and Sportswoman of the...
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| 11-14-2011 |
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Enthusiast Magazine Ad Review: Women's/Home Titles Get a Strong Rx
min’s IMS/The Auditor-prepared chart reveals that pharmaceuticals were essential to the “health” of both sectors, with growth coming from Astrazeneca, Pfizer, and--with a nearly tripling of business in shelter magazines--Eli Lilly. By...
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| 10-10-2011 |
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Enthusiast Magazine Ad Review: Musician’s Friend Lives Up To Its Name
min’s IMS/The Auditor prepared chart reveals that the Medford, Ore.-based musical-instruments retailer provided quite a “jam session” for the guitar-centric music magazines (such as Guitar Player) in buying 38 ad pages in first-half 2011...
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| 09-12-2011 |
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Enthusiast Magazine Ad Review: Chrysler Benefits 'Its Own,' Too
We pointed out on August 8 that the now-Fiat-owned car manufacturer came out of near-advertising oblivion in 2011 to be a major benefit to men's magazines, and the IMS/The Auditor-prepared chart reveals that the same applies to the automotive sector...
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| 08-08-2011 |
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Enthusiast Magazine Ad Review: Car Ads Still ‘Drive’ Men’s Titles
In the 20th century, automotive was magazines’ biggest advertising engine by far, but the 21st delivered hard times with the bottom coming in 2008-2009 with General Motors’ bankruptcy. The $$$/billions in government stimulus money to keep GM...
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| 07-11-2011 |
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Enthusiast Magazine Ad Review: ‘New Jersey Monthly’ Does Fine Sans Snooki
The IMS/The Auditor-prepared chart looks at metro/regionals, and NJM’s +59.76% first quarter is the best. Here, Jersey Shore means finding top restaurants and lodging from Sea Girt to Cape May rather than the infamous MTV frolics, and the formula--with...
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| 06-13-2011 |
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Enthusiast Title Ad Review: Health And Bridal Have First-Quarter Slumps
The IMS/The Auditor-prepared chart shows downward results for both sectors, but it comes after health and bridal finished up in 2010, so the must come down flip-side of Newton’s Law applies here. Two that bucked the trend were Martha Stewart Living...
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| 05-09-2011 |
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Enthusiast Title Ad Review: Good for the Artsy Set; Boating Meanders
Our IMS/The Auditor-prepared chart goes to two upscale categories with differing results. The 15 magazines in Art & Antiques (12 of them starting with an “a”), were cumulatively +4.10% in 2010-versus-2009 ad pages. A sign that the auction...
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| 04-11-2011 |
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Enthusiast Title Ad Review: Golf Advertising Is Again 'Taylormade'
Our IMS/The Auditor-prepared chart features warm-weather sports, and the just-concluded Masters is a reminder of how important TaylorMade Golf (R11, Burner Drivers, etc.) and Acushnet (Titleist, Footjoy, etc.) are to the endemic magazines. Their combined...
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| 03-14-2011 |
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Enthusiast Title Ad Review: Horse Mags Are Farnam- And Chrysler-Driven
Our IMS/The Auditor-prepared chart features horse magazines as the seasons for thoroughbred racing (leading to the May 7 Kentucky Derby) and outdoor equestrian heat up. Cumulatively, the six IMS-tracked titles’ year-end 2010-versus-2009 advertising...
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| 02-14-2011 |
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Enthusiast Title Ad Review: Bridal’s Ready-to-Wear Valentine
Our IMS/The Auditor-prepared February chart appropriately features bridal (think of all the engagements that will be announced this Valentine’s Day), and Brides vp/publisher (since October 2009) Carolyn Kremins tells min that a reason for the strong...
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| 02-14-2011 |
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Top 5: Bridal Mags Make Enthusiast Valentines
We celebrate this romantic day (February 14) with a top 5 chart of enthusiast titles in, appropriately, the bridal category. Taking the lead in the January-December 2010 IMS/The Auditor report are two major national magazines: Condé Nast's Brides (with...
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| 01-10-2011 |
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Enthusiast Title Ad Review: ‘Street Trucks’ Thrives on Suicidedoors.com
Our IMS/The Auditor-prepared January chart features automotive, and the biggest first-time advertiser by far was Suicidedoors.com, an auto-parts retailer/cataloguer based in Francisco, Ind. (near Evansville)--a place not exactly known for offbeat names. We...
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| 12-13-2010 |
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Magazines Are In The ‘Sights’ Of Archery Manufacturers
min’s Review of Enthusiast Title Advertising Our IMS/The Auditor-prepared December chart features the Standard Rate & Data Service-defined Fishing and Hunting sector, and land has been more active than sea, courtesy in large part to the +90.91%...
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| 12-12-2010 |
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Top 5 Mags: Bowhunting Enthusiasts Attract Advertisers
This week in min, we track the advertising pages (January-September 2010 vs. 2009) for the ever-popular "hunting and fishing" enthusiast category, courtesy of IMS/The Auditor. As you can see from the top 5 magazine chart below, the hobby of...
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| 11-08-2010 |
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Min’s Review Of Enthusiast Title Advertising: Growth In Sports Ad Pages Is ‘TaylorMade’
Our IMS/The Auditor-prepared chart features the Standard Rate & Data Service-defined sports enthusiast sector, and two major golf equipment/clothing manufacturers “score.” Ad pages from TaylorMade Golf were +68.47% through September in part...
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