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| 03-15-2010 |
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min's Weekly Boxscores (week of March 15)
MIN’S WEEKLY BOXSCORES (week of March 15) 2010 Ad Pages Issue Date 2009 Ad Pages % of Diff. YTD 2010 YTD 2009 % of Diff. AMERICAN PROFILE 8.27 3/15 7.39 11.91 134.07 86.06 55.79 BLOOMBERG BUSINESS WEEK 19.99 3/16 21.48 -6.94 178.37 218.56 -18.39 CQ...
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| 03-15-2010 |
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MIN’S BiWeekly BOXSCORES
MIN’S BIWEEKLY BOXSCORES Issue Date 2010 Ad Pages Issue Date 2009 Ad Pages % of Diff. YTD 2010 YTD 2009 % of Diff. AUTOWEEK 3/08 28.86 3/09 24.97 15.58 120.33 118.55 1.50 ESPN 3/08...
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| 03-08-2010 |
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min's Weekly Boxscores (Week Of March 8)
MIN’S WEEKLY BOXSCORES (Week Of March 8) Issue Date 2010 Ad Pages Issue Date 2009 Ad Pages % of Diff. YTD 2010 YTD 2009 % of Diff. AMERICAN PROFILE 3/07 12.72 3/08 7.72 64.77 125.80 78.67 59.91 BLOOMBERG BUSINESS WEEK 3/08 26.22 3/09 26.82 -2.24 158.38...
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| 03-01-2010 |
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MIN’S WEEKLY BOXSCORES (week of March 1)
MIN’S WEEKLY BOXSCORES (week of March 1) Issue Date 2010 Ad Pages Issue Date 2009 Ad Pages % of Diff. YTD 2010 YTD 2009 % of Diff. AMERICAN PROFILE 2/28 12.20 3/01 ...
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| 02-15-2010 |
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March 2010/2009 Monthly Boxscores
March is key for the women’s fashion/beauty magazines, which we reviewed on January 25. Elsewhere, the first quarter was impressive for Scientific American (+85.25% through March) and Boys’ Life (+57.04%), as the Boy Scouts are celebrating their...
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| 02-15-2010 |
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min's Weekly Boxscores (Week Of February 15)
MIN’S WEEKLY BOXSCORES (Week Of February 15) Issue Dage 2010 Ad Pages Issue Date 2009 Ad pages % of Diff YTD 2010 YTD 2009 % Diff AMERICAN PROFILE 2/14 11.27 2/15 7.20 56.53 88.76 53.68 ...
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| 02-08-2010 |
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Min's Weekly Boxscores (Week Of February 8)
MIN’S WEEKLY BOXSCORES (Week Of February 8) Issue Date 2010 Ad Pages Issue Date 2009 Ad Pages % of Diff. YTD 2010 YTD 2009 % of Diff. AMERICAN PROFILE 2/07 8.65 2/08 ...
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| 02-08-2010 |
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min's Bimonthly Boxscores (year-end: Nov/Dec or Dec/Jan 2009/2008)
Issue 2009 Issue 2008 % YTD YTD % Date Ad Pages Date Ad Pages of Diff 2008 2008 of Diff AARP Nov/Dec 43.30 Nov/Dec 45.29 -4.39 207.58 272.35 -23.78 AMERICAN PHOTO Nov 26.35 Nov ...
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| 01-25-2010 |
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Min's Weekly Boxscores (Week Of January 25)
Min's Weekly Boxscores (Week of January 25) Issue Date 2010 Ad Pages Issue Date 2009 Ad Pages % of Diff. YTD 2010 YTD 2009 % of Diff. AMERICAN PROFILE 1/24 14.10 1/25 8.67 ...
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| 01-25-2010 |
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Five Year Weekly/Biweekly Ad Page and Revenue Summary
Below is min's annual five-year ad-page summary for weekly and bi-weekly magazines. Of our 32 weekly magazines, only five showed a % gain in 2009 - National Enquirer, OK!, Soap Opera Digest, The Week and Woman's World. 2010 is already showing an...
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| 01-25-2010 |
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Women's Beauty/Fashion First-Quarter Boxscores
As we explore our annual Spring Preview of Women's Fashion Magazine ad pages, we welcome 2010 and hopefully a year that the "what goes down must go up" portion of Sir Isaac Newton’s 18th century laws of gravity will be adhered to. Mags such...
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| 01-18-2010 |
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Monthlies’ February Boxscores (-7.17%) Can’t Get Out Of The Cold
No cumulative warm-up as we await March and their key “Spring Previews.” With them in mind, February showed ad-page improvement in Elle (+17.42% versus February 2009), Marie Claire (+36.37), Harper’s Bazaar (+0.41%), InStyle (+1.43%), and...
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| 01-18-2010 |
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MIN’S WEEKLY BOXSCORES (week of January 18)
MIN’S WEEKLY BOXSCORES (week of January 18) Issue Date 2010 Ad Pages Issue Date 2009 Ad Pages % of Diff. YTD 2010 YTD 2009 % of Diff. AMERICAN PROFILE 1/17 11.95 1/18 7.30 63.70 40.09 24.99 60.42 BLOOMBERG BUSINESS WEEK 1/18 19.83 1/19 16.00 23.94 33.12...
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| 01-04-2010 |
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Min's Weekly Boxscores (week of December 28)
MIN’S WEEKLY BOXSCORES (Week Of December 28; Last Issues Of 2009 Except Where Indicated By A *) Issue Date 2009 Ad Pages Issue Date 2008 Ad Pages % of Diff. YTD 2009 YTD 2008 % of Diff. AMERICAN PROFILE 12/30 8.92 12/30 8.82 1.13 479.53 555.50 -13.68...
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| 12-21-2009 |
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Monthlies January 2010 Boxscores Have a Normal Differential (-7.59)
“Normal considering the double-digit-percentage ad-page losses throughout 2009, but still down. Abnormal were the wide differentials, ranging from Marie Claires +73.58% (fine welcome to vp/publisher Nancy Cardone) to Motorcyclists -53.85%. We add Brides...
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| 12-07-2009 |
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MIN’S WEEKLY BOXSCORES (week of December 7)
MIN’S WEEKLY BOXSCORES (week of December 7) Issue Date 2009 Ad Pages Issue Date 2008 Ad Pages % of Diff. YTD 2009 YTD 2008 % of Diff. AMERICAN PROFILE 12/06 14.21 12/07 9.90 43.54 451.09 531.09 -15.06 BUSINESS WEEK 12/07 18.68 12/08 38.30 -51.23...
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| 12-07-2009 |
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MIN’S WEEKLY BOXSCORES (week of November 30)
MIN’S WEEKLY BOXSCORES (week of November 30) Issue Date 2009 Ad Pages Issue Date 2008 Ad Pages % of Diff. YTD 2009 YTD 2008 % of Diff. AMERICAN PROFILE 11/29 8.99 11/30 9.02 -0.33 436.88 521.19 -16.18 BUSINESS WEEK 11/30 27.84 12/01 48.65 -42.77...
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| 11-23-2009 |
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MIN’S WEEKLY BOXSCORES (week of November 16)
Issue Date 2009 Ad Pages Issue Date 2008 Ad Pages % of Diff. YTD 2009 YTD 2008 % of Diff. AMERICAN PROFILE 11/22 14.75 11/23 8.55 72.51 427.89 512.17 -16.46 BUSINESS WEEK 11/23 33.58 11/24 65.22 -48.51 1,096.12 1,688.21 -35.07 CQ 11/23 4.00 11/24 7.50 -46.67...
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| 11-23-2009 |
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Three December Monthlies Get Boxscore ‘Recounts’
Updating min’s December and year-end data from last week: DEC. DEC. % of YTD YTD % of 2009 2008...
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| 11-16-2009 |
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Monthlies’ Ad Pages 2009: The Best Of The Worst Is December
We all know what made 2009 the most brutal year in magazine history: the economy. The shock of the September 2008 banking/brokerage collapse may be over, but the remnants continued throughout 2009 with advertising impacted by low consumer confidence, which is...
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