| Displaying 1 - 20 of 581 matching stories. |
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| 04-19-2012 |
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Progressive Grocer Fattens Up Ad Sales While Others Go Hungry
In a business that’s often feast or famine, Q1 offered slim ad pickings for publications in the grocery market. Ad page sales dropped for the lion’s share of books, according to Patterson Advertising Reports (see accompanying chart), with few...
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| 04-12-2012 |
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Ad Revenue On Sick Leave Among Top Healthcare Publishers
In an ironic twist, the healthcare sector appears to be in need of a tourniquet. After a strong showing at the end of 2011, advertising pages among medical publishers experienced a slow bleeding during the first quarter. Data provided exclusively to...
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| 04-12-2012 |
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Emergency Medicine and Gastroenterology Pubs Show Good Ad-Page Health in 2012
The Healthcare category on a whole, based on our data from Kantar Media, is off to a slow start. Not so for Emergency Medicine and Gastroenterology Pubs. Although small in size, such pubs as Elsevier's Annal of Emergency Medicine (+225.0%) and...
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| 03-14-2012 |
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PepsiCo Pours Ad Dollars Into Penton’s Supermarket News
Talk about "crunching" your resources into a market. In a move to accelerate growth and communicate new messaging to retailers, snack (Frito-Lay) and beverage (Pepsi) giant PepsiCo undertook a targeted initiative last year that bubbled up big-time...
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| 03-07-2012 |
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b2b Boxscores by Category: Yearend (Jan-Dec 2011 vs. 2010)
On a whole, 2011 was a good year for print advertising compared to 2010, with broadcast, food, banking and travel taking the lead. Below is the complete group of category charts for January-December 2011 vs. 2011 which is supplied by...
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| 03-07-2012 |
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Banking on Credibility: Reliable Content, Bundling Pay Off for Publications
“Our industry is somewhat damaged, to say the least,” deadpans Todd Britton-Simmons, co-principal/EVP of sales at Scotsman Guide Media, of the larger financial community. Which makes Scotsman Guide’s 29.84% gain (+65.27 additional ad pages)...
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| 03-07-2012 |
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Head for the Border: Biz Travel Publishers Taking on International Accents
Get your passport ready. If you’re an executive in the business travel sector, chances are you may be crossing the border in the near future. Bolstered by a consistent market and flourishing custom opportunities for advertisers, travel pubs not only are...
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| 02-29-2012 |
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Broadcast Video In the Spotlight as Top B2B Ad Draw
Lights, camera--and a whole lot of advertising action. When it came to total ad pages in 2011 compared with 2010, broadcast video publications recorded a larger number than any other b2b category, with strong performances across a gamut of specialty areas...
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| 02-27-2012 |
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Print Advertising in 2011 Showed a .84% Increase, Thanks to Broadcast and Food
As we take a look at the year of 2011 vs. 2010 by ad pages, (from data from IMS/the Auditor) we see the overall top five categories receiving the highest advertising gains. Broadcast Video (+7.48%), Food (Retail (+11.20%) and Processing (+3.73%); Banking...
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| 02-27-2012 |
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Food/Retail Advertisers Hungry For Boutique Publishing Options
Marketers are displaying refined taste when it comes to advertising in food industry publications. While the food/retail category was a top ad-page producer in 2011, according to IMSthe Auditor data obtained by min’s b2b, a close look at the menu shows...
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| 02-20-2012 |
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Progressive Grocer and ENR Take Top Ad-Page Gains for 2011
The top 20 b2b titles of 2011 fall in several categories: food (Stagnito's Progressive Grocer and CSN Single Store) and broadcasting (Newbay's Broadcasting and Cable, Radio World and Multichannel News) to mention a few. January – December 2011 b2b...
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| 02-13-2012 |
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Hurts So Good: Healthcare Sector Continues Upswing
No pain, no gain? Apparently so. The professional health-care print market ingested almost $700 million in advertising in 2011, a 5% year-to-year gain on top of a similarly vibrant 2010, for another clean bill of health. Led again by Elsevier and No. 2...
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| 02-06-2012 |
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Boxscores: Top 20 b2b Mag Titles in November 2011 vs. 2010
Automotive, engineering and electronic categories took the lead in November 2011 with b2b titles from Penton Media's Microwaves & RF, Associated Business NASA Tech Briefs and SEMA News (Performance After). See the top 20 titles in November (2011 vs. 2010)...
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| 02-06-2012 |
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b2b boxscores: Mag. Category Charts for Jan.-Nov. 2011/2010
Tracking the b2b magazine category markets for print advertising January - November 2011 vs. 2010 (data supplied by IMS/the Auditor) showed of the 16 categories, 11 had overall ad-page gains from Jan-Nov. while only six showed overall gains in of November...
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| 02-06-2012 |
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b2b Boxscores: Automotive to Race Ahead in Ad-Page Growth
An unsteady economy does not seem to affect the enthusiasm for cars, as demonstrated by the steady advertising growth of the b2b print mag automotive category (+2.95% Jan.-Nov. 2011 compared with 2010/+4.94% in Nov.) according to IMS/the Auditor...
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| 02-06-2012 |
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b2b Boxscores: Microwaves & RF Take the Ad-Page Heat
Taking a look at print magazine advertising for the tail-end of 2011 (based on data from IMS/the Auditor), two categories stand out in ad-page gains in November: Electronics (+9.06%) and Engineering (14.52%). In the electronics category, Microwaves & RF...
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| 01-23-2012 |
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b2b Boxscores: Category Ad Pages and Revenues (October 2011/2010)
October b2b category ad pages and revenues for October 2011 vs. 2010 are supplied by IMS/the Auditor. All 16 categories are charted below. See top 20 titles in October and more category analysis. ADVERTISING/MARKETING/SALES MANAGEMENT AD PAGES AND REVENUES...
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| 01-17-2012 |
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b2b Boxscores: Automobile and Broadcast Boxscores Take Heights in 2011
New Bay Media remains the turnaround kid of the year. Its acquisitions of Broadcasting and Cable (+40.78% Jan. to Oct., +86.73% Oct.), Multichannel News (+33.94% YTD), +63.65% Oct.) and TWICE (+16.88% YTD, +27.93% Oct.) have proven out in very short order. We...
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| 01-16-2012 |
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NewBay and North American Titles Drive Ad Page Growth
For some select titles it was a very good 2011. According to IMS/The Auditor ad page counts provided exclusively to min’s b2b, the top 20 ad page gainers for the Jan’ to Oct. period were showing solid double-digit growth. Many of the titles and...
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| 12-14-2011 |
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b2b Boxscores: Category Charts (January - September 2011 vs. 2010)
As we complete our coverage of min’s b2b boxscores for the month of September from IMS/The Auditor ad page counts, we see some of the same titles coming up on top ad-page wise. Stagnito’s Progressive Grocer has been performing well all year and in...
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