| Displaying 1 - 20 of 32 matching stories. |
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| 05-07-2012 |
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Stop The Presses! Sex, Celebs, And Sociability Sell Well On Facebook
Take a fleeting glance at some of the most successful magazine brands on Facebook and it is clear that being popular in the biggest virtual high school of them all is not exactly rocket science. In our first rundown of how min’s digital boxscores...
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| 05-07-2012 |
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Deep Understanding Of Your Audience Can Make Twitter Fly
If the thought of a farmer putting down his feedbag to check his Twitter account sounds intriguing, read on. Farm Journal and several other b2b publishers that scored significant gains in Twitter followers last month, are proof that paying attention to...
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| 03-28-2012 |
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Twitter Watch: Rolling Stone, People, Women's Health on a Roll
Twitter continues to be an area for growth among the major magazine brands, many of which are adding tens of thousands of new followers each month. On a numbers basis alone, RollingStone.com led the pack in the last month (Feb. 22 - March 22) with 126,886 new...
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| 02-28-2012 |
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Twitter Watch: Rolling Stone, Runner’s World and NYMag Lead Gainers
Rolling Stone editors love to tweet about all things pop culture. The company has been doing a good job of leveraging the its microblog feed to remind readers it covers a wide range of cultural matters. Film, TV and hot items on the web all make it into the...
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| 11-07-2011 |
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America Is Tweeting Over ‘Time’s Pumpkin Toss And People’s Humphries Drop
The traditional publishing business model has begun to fade in the rapidly growing world of technology. Magazine consumption no longer relies on a yearly, monthly, or weekly subscription, but on a changing platform, where publishers are moving more content...
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| 10-31-2011 |
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B2B Twitter Watch: Following Fashion and Finance
Twitter has become a mainstay of the b2b world as business users come to depend on their favorite publications posting the latest stories into the flow. Truth be told, while social media maven always advise publishers to be conversational in Twitter and...
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| 08-08-2011 |
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Anti-Bullying, Beauty, and Bacon Tweets Beat the Heat
Online mags were heat-wave hot on Twitter during June and July as they gained a high percentage of followers with a strengthened personal connection being the major motivating factor. Among the top mags on Twitter in early summer were Seventeen, Marie Claire...
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| 06-20-2011 |
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Scandals, Breaking News, and Diamonds are Twitter’s Best Friends
Recent events headlined by Anthony Weiner and Kim Kardashian are funneling site views from tweets directly to top online publications’ home sites. With each mag racking in over 70,000 new followers with their Twitter content, The New Yorker, People and...
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| 11-01-2010 |
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Time Well Spent On Twitter
Time’s launch of its Twitter news account in August 2008 led to its current audience of more than 2 million followers--including 23,869 gained between September 29 and October 20, placing Time fourth on min’s Twitter Watch chart. This was a...
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| 10-05-2010 |
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Fast Company and WWD Take to the Top 5 Twitter Runway
Twitter is a serious and growing business in the magazine Web-world. Mansueto Ventures and IDG dominate min’s b2b’s Twitter Account Snapshot this month, which...
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| 09-20-2010 |
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One Tweet You’re In, The Next You’re Out
In our previous Twitter Watch (August 9), epicurious.com had entered the ranking in 10th place. The site’s +15.89% in Twitter followers bumped it to #6 this month. Bon Appétit (which is Condé Nast Digital-linked to Epicurious), Food &...
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| 08-09-2010 |
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Epicurious Has a New 'Hunger' for Tweets
The usual suspects have topped min's July 21 Twitter Watch chart, but despite the dominance of women's health, beauty, and fashion magazines, other publications are making waves in the Twitter-verse and are bounding up our chart. A newcomer, debuting at #10...
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| 07-19-2010 |
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New York Mag Was A-Twitter With Lebron And Bernie
New York magazine tops our latest Twitter Watch (below) with a 22.39% gain in new followers from May 24 to June 21, 2010. The 1,221-person increase in unique Twitter followers pushed the weekly’s total to 6,674. “We post about the magazine’s...
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| 06-28-2010 |
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Mansueto Brands Bulk Up on Twitter Followers
We did our periodic Twitter check on Monday, June 21, to see how the b2b magazine Web sites listed in our Digital Media Boxscores are faring in their quest for Twitter followers....
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| 06-07-2010 |
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Tweets Keep Soaring
The craze continues. Social media observer Nick O’Neil finds that new Twitter users have averaged 19,239.77 weekly over the past year, meaning approximately 77,000 new tweeters monthly, and close to 10 million worldwide. With those stats, it is not...
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| 03-15-2010 |
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The Twitter Field Of Dreams: Baseball, Oscar, And High Heels
It seems like the consensus from the experts in the world of Twitter is the Field of Dreams formula: “give the viewers what they want to read and they will come.” The explosion of new Twitter followers for The New Yorker (+30,000 from January to...
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| 12-07-2009 |
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Vampires, Golf Clubs, And Football Make A 'Striking' November
Twitter took mega-followers in November compared to only a month before as we continue our T-watch. To allow some of the other sites to fluff up their feathers, besides the big sites of Time, People, and Martha Stewart Living, we based the November Twitter...
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| 12-07-2009 |
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Top 5 Mag Brand Twitter Accounts: Vampires and Tiger in the Tweetlight
Twitter proved to be a must-watch again in November for min's consumer magazine sites, especially when they dealt with movie hits like New Moon and besieged celebrities like Tiger Woods. This month's Twitter Watch is based on the highest percentage gains with...
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| 11-02-2009 |
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Martha’s Trick Or Tweet
Martha Stewart is very active on Twitter. “She started using Twitter on her own to give people a real-time glimpse into her daily life, and it’s her authentic voice that drives our Twitter-ship” says Martha Stewart Living Omnimedia senior vp/digital...
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| 11-02-2009 |
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Top 5 Mag Twitter Accounts: Martha, Ivanka Star in the Tweetscape
In a repeat performance, the top five consumer magazine Twitter accounts (based on increase in followers) are Time, People, InStyle, Martha Stewart Living and Health (see chart below). How are they managing to attract so many new followers each month? It...
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