| Displaying 1 - 20 of 33 matching stories. |
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| 05-07-2012 |
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Deep Understanding Of Your Audience Can Make Twitter Fly
If the thought of a farmer putting down his feedbag to check his Twitter account sounds intriguing, read on. Farm Journal and several other b2b publishers that scored significant gains in Twitter followers last month, are proof that paying attention to...
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| 03-28-2012 |
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Soaring Success In 140 Characters Or Less
A little bird tells us Twitter is no longer the domain of teen and celebrity chatter alone. The social media net, which just celebrated its sixth anniversary with a stunning 140 million users, is a robust tool for publishers—and b2b is coming to the...
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| 02-23-2012 |
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Top b2b Tweets in February: WWD Takes the Lead
The biggest Twitter follower sites in the b2b magazine world have been consistent in 2011 and early 2012. Women's Wear Daily's fashion audience increased to a tune of 24,368 followers in February compared to January bringing the site once again in...
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| 02-01-2012 |
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January Twitter Followers Into PR
Tackling social media in the b2b media is an entirely different animal than consumer. In fact the first five sites in our top Twitter follower chart are consumer/b2b hybrids. PR News, a sister brand to min at Access Intelligence, is taking social media very...
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| 01-04-2012 |
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B2B Twitter Watch: Financials and Tech Get Followed
Money makes the world go round, and it keeps Twitter singing, too. In our regular run down of b2b media brands that added the most followers to their Twitter presence, three business titles float to the top this month. Mansueto’s Inc added more than...
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| 09-23-2011 |
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B2B Twitter Watch: WWD and Business Books Lead Follower Growth
It is good to be a business brand with celebrity coverage. In our exclusive Twitter Watch chart of top gaining magazine brands on Twitter for the summer of 2011, we find that WWD.com added over 44,000 followers last season. The crossover brand is as well...
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| 09-21-2011 |
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Twitter Watch: GQ, Men’s Health, Playboy Drive Summer Follower Growth
Did men suddenly discover Twitter? It almost looks that way in our exclusive quarterly Twitter Watch on magazines using the micro-blog network. While People, Martha Stewart Living, EW, Time and WWD remain among the most followed brands on our chart, the...
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| 07-28-2011 |
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WWD and Twitter Fans Follow the 'Kates'
Jimmy Hince and Kate Moss Women's Wear Daily has been consistently pulverizing the b2b tweeting community. No contest with an additional 24,131 additional followers from June 21 through July 19. WWD.com editor Rachel Strugatz gave us the top...
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| 06-24-2011 |
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b2b Twitter Watch for June 21, 2011
As we take our monthly b2b Twitter Watch on June 21, we see that b2b sites, although not as vigorous in their quest for followers as the consumer mag sites, are quickly realizing the importance of this form of social media. Far and away the most popular b2b...
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| 06-22-2011 |
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B2B Twitter Watch: WWD and Fast Company Lead Gainers
It may not be too surprising that some of the b2b publications with the largest Twitter followings are in the tech and business segments that cross-over to consumer interest. Mansueto Ventures’ two titles Fast Company and Inc. both attract hundreds of...
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| 05-02-2011 |
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Twitter Breaks the News on Osama bin Laden
Seems like Twitter is up there as the breaker of news even before Facebook and CNN. Adweek, with 38,716 Twitter followers (as of April 26, 2011), reports today (May 2), that Twitter and Keith Urbahn, current chief of staff to former Defense Secretary Donald...
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| 03-01-2011 |
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b2b Twitter Watch for February
min did its periodic Twitter check on Wednesday, February. 24, to see how the b2b media Web sites listed in our digital boxscores are faring in their quest for followers. Below are the top 15 b2b magazine Twitter accounts ranked by the highest number of...
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| 10-05-2010 |
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Fast Company and WWD Take to the Top 5 Twitter Runway
Twitter is a serious and growing business in the magazine Web-world. Mansueto Ventures and IDG dominate min’s b2b’s Twitter Account Snapshot this month, which...
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| 10-04-2010 |
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WWD Reaches New Audience With Runway Tweets
Mansueto Ventures and IDG dominate the top 15 in min’s b2b’s Twitter Account Snapshot this month, which counts followers gained between Aug. 25 and Sept. 29. Women’s Wear Daily took the No. 3 slot for followers gained, but the fashion...
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| 06-28-2010 |
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Mansueto Brands Bulk Up on Twitter Followers
We did our periodic Twitter check on Monday, June 21, to see how the b2b magazine Web sites listed in our Digital Media Boxscores are faring in their quest for Twitter followers....
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| 05-31-2010 |
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Fast Company Tops in Twitter Follower Gains
We did our periodic Twitter check on Monday, May 24, to see how the b2b magazine Web sites listed in our Digital Media Boxscores are faring in their quest for Twitter followers. Below are the top 20 b2b magazine Twitter accounts ranked by the highest number...
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| 05-03-2010 |
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Advantage’s R&D Tops in Twitter Follower Growth
b2b Twitter Account Snapshot We did our periodic Twitter check on Wednesday, April 21, to see how the b2b magazine Web sites listed in our Digital Media Boxscores on pages 3 and 4 are faring in their quest for Twitter followers. Below are the top 10...
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| 03-29-2010 |
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LJ’s Librarian Audience Discovers the Joys of Tweeting
Looking at the first three months of 2010 in the Twitter universe, we see a huge increase in followers of b2b media brands, particularly at Library Journal (recently purchased from Reed by Media Source) and Publishers Weekly (still with Reed, for the time...
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| 01-04-2010 |
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Follow the Money: b2b Twitter Account Hit Parade
As we stepped into 2010, min's b2b took a look at perhaps the fastest-growing phenomenon of the latter half of the decade--social media. We tracked the 10 most-followed b2b media brand Twitter feeds (see chart below), and it was clear to us which topics were...
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| 11-02-2009 |
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Computerworld and IT Pros Get Personal via Twitter
John Gallant, chief content officer/SVP of IDG Enterprise, took a cell phone break from his busy day at the Akamai Global Customer Conference in Boston (Oct. 22) to tell us about the very aggressive social media strategy at his company. “We see the...
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