| Displaying 1 - 20 of 2606 matching stories. |
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| 02-13-2012 |
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Hurts So Good: Healthcare Sector Continues Upswing
No pain, no gain? Apparently so. The professional health-care print market ingested almost $700 million in advertising in 2011, a 5% year-to-year gain on top of a similarly vibrant 2010, for another clean bill of health. Led again by Elsevier and No. 2...
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| 02-13-2012 |
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min’s Exclusive Review and Chart of Magazine Circulation, Second-Half 2011: Part 1--The Newsstand Collapse Is Stunning, But Not Universal
Let us be frank: the “lowlight” of last week’s Audit Bureau of Circulations’ release of the consumer magazines’ second-half 2011-versus-2010 Fas-Fax is the acceleration (or deceleration) of the newsstand decline that has nearly...
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| 02-13-2012 |
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Enthusiast Magazines’ Ad-Page Review: All Bridal Titles Are Local
The variation of the late House speaker Tip O’Neill’s All politics is [sic] local applies to the IMS/The Auditor-prepared chart because 14 out of the 20 listed bridal titles are regionals. However, that has changed in 2012 with Condé Nast...
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| 02-06-2012 |
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Boxscores: Top 20 b2b Mag Titles in November 2011 vs. 2010
Automotive, engineering and electronic categories took the lead in November 2011 with b2b titles from Penton Media's Microwaves & RF, Associated Business NASA Tech Briefs and SEMA News (Performance After). See the top 20 titles in November (2011 vs. 2010)...
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| 02-06-2012 |
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b2b boxscores: Mag. Category Charts for Jan.-Nov. 2011/2010
Tracking the b2b magazine category markets for print advertising January - November 2011 vs. 2010 (data supplied by IMS/the Auditor) showed of the 16 categories, 11 had overall ad-page gains from Jan-Nov. while only six showed overall gains in of November...
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| 02-06-2012 |
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b2b Boxscores: Automotive to Race Ahead in Ad-Page Growth
An unsteady economy does not seem to affect the enthusiasm for cars, as demonstrated by the steady advertising growth of the b2b print mag automotive category (+2.95% Jan.-Nov. 2011 compared with 2010/+4.94% in Nov.) according to IMS/the Auditor...
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| 02-06-2012 |
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b2b Boxscores: Microwaves & RF Take the Ad-Page Heat
Taking a look at print magazine advertising for the tail-end of 2011 (based on data from IMS/the Auditor), two categories stand out in ad-page gains in November: Electronics (+9.06%) and Engineering (14.52%). In the electronics category, Microwaves & RF...
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| 02-06-2012 |
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min's Weekly Boxscores (week of February 6, 2012)
MIN’S WEEKLY BOXSCORES (week of February 6, 2012) Issue Date 2012 Ad Pages Issue Date 2011 Ad Pages % of Diff. YTD 2012 YTD 2011 % of Diff. AMERICAN PROFILE 2/05 6.55 2/06 9.10 -28.02 48.72 70.14 -30.54 BLOOMBERG BUSINESSWEEK 2/06 23.40 2/07 29.19...
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| 02-01-2012 |
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January Twitter Followers Into PR
Tackling social media in the b2b media is an entirely different animal than consumer. In fact the first five sites in our top Twitter follower chart are consumer/b2b hybrids. PR News, a sister brand to min at Access Intelligence, is taking social media very...
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| 01-30-2012 |
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Digital Media: Gravy, Gals and Toons Drive Holiday Growth
As digital access becomes as ubiquitous as it is widely distributed across a range of devices, the traditional ebbs and flows of online activity have become less predictable. One online habit that has not diminished over the years, however, is the...
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| 01-30-2012 |
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Digital Top 10: Epicurious and My Recipes are Holiday Favorites
Tracking the most heavy trafficked magazine Web sites in November was a no brainer, food takes the lead. One online habit that has not diminished over the years is the Thanksgiving and Christmas rush towards shopping and recipes. All of the usual suspects got...
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| 01-30-2012 |
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B2B Digital Boxscores, Nov. 2011: Battling the Holiday Ebb
The problem for business information sites in November is the organic shift of digital attention to consumer-side activities. As we have discussed throughout 2011, the rise of the connected device has made obsolete some old assumptions about seasonal Web...
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| 01-30-2012 |
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MIN’S WEEKLY BOXSCORES (week of January 30, 2012)
MIN’S WEEKLY BOXSCORES (week of January 30, 2012) Issue Date 2012 Ad Pages Issue Date 2011 Ad Pages % of Diff. YTD 2012 YTD 2011 % of Diff. AMERICAN PROFILE 1/29 9.20 1/30 13.70 -32.85 42.17 61.04 -30.91 BLOOMBERG BUSINESSWEEK 1/30 20.90 1/31 20.33 2.80...
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| 01-30-2012 |
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MIN’S BIWEEKLY BOXSCORES
MIN’S BIWEEKLY BOXSCORES Issue Date 2011 Ad Pages Issue Date 2010 Ad Pages % of Diff. YTD 2011 YTD 2010 % of Diff. AUTOWEEK 1/03 18.8 1/10 31.15 -39.65 18.80 31.15 -39.65 “...
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| 01-30-2012 |
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‘InStyle’/’W’/’Marie Claire’ Lead The Impressive ‘Spring Forwards’
Like the overall magazine industry and the U.S. economy as a whole, the women’s fashion/beauty sector experienced very tough times in 2009 and 2010, and since then the positives have largely come in dribs and drabs. Although we cannot report that March...
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| 01-30-2012 |
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More Women’s Beauty/Fashion Magazine News: Cosmo, Lucky, Marie Claire and Fitness
(1) “Cosmopolitan’s” Fun, Fearless... Are Equally Female And Male. Fun, Fearless Female has been Cosmo’s tag line since February 1997, when Brooke Shields was the first designee by outgoing editor-in-chief Helen Gurley Brown (now Cosmo...
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| 01-27-2012 |
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Women's Spring Fashion Mag Preview, Starring 'InStyle'/ 'W'/'Marie Claire'
Like the overall magazine industry and the U.S. economy as a whole, the women's beauty/fashion sector experienced very tough times in 2009 and 2010, and since then the positives have largely come in dribs and drabs. Although we cannot report that March 2012...
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| 01-23-2012 |
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Monthlies’ February Boxscores Are -6.56% ‘Terrible”
No surprise after a weak January, which both felt the effects of 2011’s economic pessimism. There is more optimism now, and hopefully that will reflect on the all-important March--and beyond. Meanwhile, People StyleWatch now has a 31-issue...
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| 01-23-2012 |
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b2b Boxscores: Category Ad Pages and Revenues (October 2011/2010)
October b2b category ad pages and revenues for October 2011 vs. 2010 are supplied by IMS/the Auditor. All 16 categories are charted below. See top 20 titles in October and more category analysis. ADVERTISING/MARKETING/SALES MANAGEMENT AD PAGES AND REVENUES...
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| 01-23-2012 |
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MIN’S WEEKLY BOXSCORES (week of January 23, 2012)
MIN’S WEEKLY BOXSCORES (week of January 23, 2012) Issue Date 2012 Ad Pages Issue Date 2011 Ad Pages % of Diff. YTD 2012 YTD 2011 % of Diff. AMERICAN PROFILE 1/22 7.10 1/23 13.25 -46.42 32.97 47.34 -30.35 BLOOMBERG BUSINESSWEEK 1/23 37.00 1/24 27.45...
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