All You Raises Its 2014 Rate Base to 1.55 Million

By Steve Cohn

On Dec. 19, All You publisher (since April 2011) Suzanne Quint welcomed the holiday season by announcing a 50,000 rate-base hike to 1.55 million in 2014. It took effect with the already released January 2014 issue.

A factor may have been the June 2013 expansion of All You newsstand sales beyond Walmart–partner since its Aug. 2004 launch–to CVS, Kroger, Publix and Target outlets in the Southeast. (Will that expand to other regions next year?)

All You, which specializes in offering cents-off coupons from advertisers, started with a 500,000 guarantee. The increase is its11th.

Says Quint: "Strong consumer demand, passionate reader engagement, robust subscription renewals and success in school fundraising programs have helped fuel the brand’s growth. We’re proud to connect with a resourceful social community of women who are committed to finding the best value for their families.