min Webinar:
Getting Up to Code: Learning to Activate Print with 2D Mobile Platforms

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Thursday, March 8, 2012
1:30-3:00 p.m. ET

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Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. $329 per location.

Personalized Certificate for all Attendees

• Who Should Attend
• Speakers
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Your magazines could be as interactive as a Web site, if you know how to activate the page with a range of available 2D codes. The print experience has exploded with QR codes, Microsoft Tags, SnapTags and more discrete watermarks in the past year. But this comes after magazine had many false starts in making these books interactive. What programs in editorial and advertising really are working? What does and doesn’t inspire the reader to take that extra step to snap and send a code? As many code snappers get mixed results from many sources, how can magazines provide content or offers that give their readers confidence in these platforms? How are publishers bringing these programs to market for advertisers and delivering on the promise of 2D codes in providing user interactivity, accountability and metrics that get far beyond the page? We are not so many years from the missteps of the early CueCat, mid 1990s page recognition technologies, and the poor returns from early 2D codes. Are magazines really ready now to be “clickable?”  

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Speakers:

    Jeffrey Bauman, Managing Editor, House Beautiful
    Anna Lisa Lopez, Associate Merchandising Director, SHAPE    
    Roger Matus, EVP, Nellymoser
    John Paris, Senior Director, Mobile Strategy, Time Inc.
   

Moderator:

Steve Smith Digital Media Editor min

Who should attend

Content Developers and Marketing Managers at Consumer & Business-to-Business Media Brands, including:

• Mobile Content Strategists
• Online Community Directors
• Mobile Application Developers
• Marketing Managers
• CTOs
• CIOs
• Digital Media Managers
• Marketing Directors
• VPs of Marketing
• Brand Managers
• Audience Development Marketing
• Editorial Directors
• Online Editors
• Publishers
• Social Media Directors

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $329.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Danielle Sikes at dsikes@accessintel.com.
*min does not offer any refunds for the webinar.  All sales are final.

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