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No surprise that the respective -23.98%/-32.70% differentials through June are little changed from the -26.24%/-29.26% through March, because key advertising...
Computerworld Sets Web 'Bait'
There is a handful of sectors benefiting from the recession. Dollar stores and Wal-Mart, for instance. Fast food—McDonald’s is doing nicely, thank you very much. And then there are those virtual trade shows. Really? According to InXpo, 2008 represented a key transition year for the company as major brands and large corporations joined trade publishers as principal clients.
The model for online events has evolved from its antediluvian days of five years ago, according to InXpo CEO Malcolm Lotzof. “When we started in 2003 it was all virtual trade shows [for us],” says Lotzof. “Then it migrated to career fairs and publishers looking for new revenue. By the end of 2008, everything changed.
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One of the most over-hyped brands in the Web video explosion of recent years, Joost, admits defeat at the hands of major TV suppliers, YouTube and hulu. In a...
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Martha, People, Fast Co. Lead Top Twitter Accounts
In the July 29 digital-focused issues of min and min's b2b, which feature our monthly Digital Media Boxscores, we present our regular Twitter Account Snapshots, ranking magazine Twitter accounts by number of followers. Below are snapshots of the...[more]
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