More min Boxscores

Where Is Lead-Gen Money Going?
As marketers begin to reinvest in lead-generation efforts this year the money is flowing toward content, content, content. Confirming anecdotal mentions by marketers throughout the year, 65% of companies surveyed worldwide by CSO Insights reported that they will be spending more this year on their own Web site designs and content programs. Meanwhile, only 39% say they will look for new customers through online advertising and only 42% will rely more on search and paid search engine optimization. The...